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Presentation by Levend Arisoy

THE GAME IS NOW

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Page 1: THE GAME IS NOW

Presentation by Levend Arisoy

Page 2: THE GAME IS NOW
Page 3: THE GAME IS NOW

Yesterdaaayyy…. ♪♪♪♪♪♫♫♫

Page 4: THE GAME IS NOW

The Graveyards are full with successful people

Page 5: THE GAME IS NOW

Video

Page 6: THE GAME IS NOW

Win once, you’re a winner. Win again, you’re a champion

Page 7: THE GAME IS NOW

You win or you lose. There is no draw in this game.

Page 8: THE GAME IS NOW

Always keep your eyes on the ball.

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Attack is the best form of defense. Be aggressive.

Page 10: THE GAME IS NOW

Never give up!

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Be strong!

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Be in every part of the field

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Run Faster…Faster than yourself

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Never miss a good opportunity

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Team Up… Team Soul

Page 16: THE GAME IS NOW

Global Rankings

Passenger Number

1 1𝑠𝑡 in Turkey

Passenger Number

3 3𝑟𝑑 in Europe Rankings

Number of Destinations

8 8𝑡ℎ in World Rankings

Passenger Number

17 17𝑡ℎ in World Rankings

Operating Fleet

22 22𝑡ℎ in World Rankings

Landing

25 25𝑡ℎ in World Rankings

Page 17: THE GAME IS NOW

Global Rankings (Quality)

Service Quality

1 Europe’s Best Airlines

Market Leader

1 Air Transport World

Market Leader Prize

in 2010 Catering

1 World’s 1st catering in

Economy Class

Best Premium Economy Seats

in the World

Page 18: THE GAME IS NOW

Quality Achievements of 2011

Service Quality

Europe’s Best Airline

Page 19: THE GAME IS NOW

Turkish Airlines Figures

Passenger Figures

Network Size, Development and Fleet Data

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Network Development

1.000

2.000

3.000

4.000

5.000

6.000

7.000

90 100 110 120 130 140 150 160 170 180 190 200

2006- 103 2005- 83

2004-73

2003- 65

2007 - 101

2008 - 127

2009 - 132

2010 - 153

Aircraft

2011 - 179

Aircraft

14.1 mn passenger

16.9 mn passenger

19.6 mn passenger

22.6 mn passenger

25.1 mn passenger

29.1 mn passenger

32.6 mn passenger Landing Per Week

Destinations

214 Number of Destinations

( End of 2012)

Page 21: THE GAME IS NOW

Figures / Passenger Number

12,0

10,3 10,4 10,4

12,0

14,2

17,0

19,7

22,6

26,9

29,2

32,6

0

5

10

15

20

25

30

35

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Total Pax ( million )

5,5 5,1 5,4 5,4 6,1 7,0 8,0

9,7 11,6

14,0 15,0

18,1

0

5.000

10.000

15.000

20.000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011T

International (million)

6,5 5,2 5,0 5,0

5,9 7,2

9,0 10,0

11,0

12,9 14,2

14,5

0

2.000

4.000

6.000

8.000

10.000

12.000

14.000

16.000

18.000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011T

Domestic (million)

Page 22: THE GAME IS NOW

Transit passengers

759 786 1.022 941

1.130 1.114

1.563

2.229

3.129

4.445

5.043

6,237

0

1.000

2.000

3.000

4.000

5.000

6.000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011T

Th

ou

san

ds

International to International Transfer (000)

Page 23: THE GAME IS NOW

Fleet

69 73 66 65

73 82

102 101

127 132

153

179

0

20

40

60

80

100

120

140

160

180

200

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

4,83 Turkish Airlines

average fleet age

210

2012

Page 24: THE GAME IS NOW

Cargo

30,321 33,38 39,073 37,732 36,407 39,144 37,259

114,653 126,492 145,149 161,158 201,402

274,266 350,443

0

50

100

150

200

250

300

350

400

450

2005 2006 2007 2008 2009 2010 2011

Th

ou

san

ds

Cargo Volume ( tones )

Int Dom

Page 25: THE GAME IS NOW

Brand Value – Commercials

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Brand Value – Brand Faces

Kobe Bryant Caroline Wozniacki

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Brand Value – Sponsorships

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Brand Value – Sponsorships

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Products and Advantages

Cabin Features

New Comfort Class

Catering

Lounge Istanbul

Turkish Corporate Club

Page 30: THE GAME IS NOW

Cabin Features

Page 31: THE GAME IS NOW

New Premium Economy Cabin Class: Comfort Class

Turkish Airlines wins the award for Best Premium Economy Class airline seat at the 2011 World Airline Awards

Comfort class is the new cabin class in addition to business and economy options.

Comfort Class service is now available on Beijing, Shanghai, Sao Paulo, Tokyo, Guangzhou, Los Angeles, Hong Kong, New York and Toronto flights.

Page 32: THE GAME IS NOW

Catering

Turkish Airlines, which serves the best catering service for Economy Class, is offering Chef in Cabin concept in Business Class.

Page 33: THE GAME IS NOW

Turkish Corporate Club

TCC

TCC INCENTIVE & TCC GIFT

TCC DISCOUNT

EXCESS BAG TURKISH

CORPORATE CLUB KART

NO PENALTIES

Page 34: THE GAME IS NOW

Istanbul Lounge 650

Seat capacity of Lounge Istanbul

3.000 m2 Area of Lounge Istanbul

Our Business Class travelers, Miles&Smiles Elite card members with one guest, Miles&Smiles Elite Plus members with their family and Star Alliance Gold card members can take advantage of Lounge Istanbul

In our lounge, you will have a good time comfortably before flight and enjoy the free catering service (hot and cold soft drinks, fresh squeezed orange juice, sandwiches, croissants, pastries, tarts, tartlets, sweet and salted biscuits, nuts, and hot soup.)

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