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Presentation flowing from my experience as executive producer, director of documentaries and digital channel manager in Television in Holland. Please contact me if you like more info. see also: http://tammeblog.blogspot.com/index.html
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opening slideThe Future of Media: Mass Media, New Media & Television
Tamme de Leur
1. Introduction
2. Mass Media
3. New Media
4. Television 2.0
5. Issue’s
The Future of Media:
intro
1. Intro:
About me
intro 2
1. Intro: From Mass Media
to
User Generated Media
mass media pic
time you
warhol
medium is message
media fragmentation
Media fragmentation:
1940-2007
user generated media slides
user generated media slides
user generated media slides
user generated media slides
user generated media slides
user generated media slides
develop digi media pic
paradigm shift
conceptual age
phases/convergence
Media development
in a conceptual,
digital age: • Phases of communication• Convergence
user generated media slides
user generated media slides
metaphors mcluhan
user generated media slides
pic convergece
pic convergece
conv best 1
pic convergece
2. Mass Media
• Tone/Manner• Formats• Collaborators• Aesthetics
user generated media slides
user generated media slides
user generated media slides
user generated media slides
rupert murdoch
3. New MediaUser Generated Media
• Tone/Manner• Formats• Collaborators• Aesthetics
user generated media slides
user generated media slides
user generated media slides
user generated media slides
iPod convergence cult.0
New Media
• Changing users• Changing technology• Changing roles media
Digital Agents, Long Tail
time you 2
digitization of media
serving info
long tail
New Media
Examples: • Blogging• Trust• Marketing • Social Media
user generated media slides
technocratie pic
blogs pic
blogger
belief
trust
New Media
From Broadcast to Interactiveto Social Media
evo: broadcast
evo: interactive
evo: social media
user generated media slides
graph soc media
law of participation
"The epistemology being formed by digital culture (as opposed to print culture or book culture) is
where E=experiential, P=participatory,
I=image rich, and C=connective".
(Dr. Leonard Sweet)
mcluhan obsolescence
pic 9 digitL
4. Television
"Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome."
T.S. Eliot
4. Television 2.0
revoA Revolution
1950: Introduction Television !
revo 2
DVD
Preview, Postview
Films, Soaps, Series ....
6000 + international TV channels
Satelite TV
Internet TVDigital TV
Broadcasters,
public and commerical
A revolution
tv 2.0
You choose what you want to see, and when !
TV 2.0
In 50 yearsfrom TV to My TV and We TV !
Development Digital TV 2.0
From TV 1.0 to TV 2.0:• view decides, what and when to look.• development digital technology• creating new platforms• preview/mainview/postview
Development Digital TV 2.0
A new way of thinking: • Think: multi-platform • Think: crossmedia• Think: different viewing moments• Think: screens instead of carier• Think: media agnostic
More viewtime, more platforms
TV
Digital TV
IP TV
Mobile TV
Platfom Preview PostviewViewer
more !
Viewtime
Video on demand
Cable TV
Internet
New Media
New digital TV channels
Think: Screen !
TV repeats
TV channels
5. Issue’s:
Wonderful !
Good news !
Heaven for new users !
5. Issue’s:
So, what’s the bad news?
the end is near
Issue’s:
Control
Identity
big brother pic
Big Brother: Control issue’s
1. Who will be in control? Market, Government, Media-tycoons, Users?
2. Who will control the user media? Youtube, Google?
3. Who will control the controler. You?
4. Do we need control?
“Big brother is watching you” : G. Orwell
the medium is the message
Rupert Murdock
Google 2084
Reality ?"Humankind cannot bear very much reality.”
T.S. Eliot
Identity:
Who am I ?
Identity:
I am: a consumer !
work buy comsume die pic
Work, Buy, Consume, Die ?
Identity:
I am: a consumer ?
Identity:
I am: a consumer ?
I am: human media
media becomes “human” pic
Identity:
“human” media ?
Examples:
Generation C
Second Life
Generation CCultureControlContentChannelCriterionCelebrityCynicismCharacterConnectedConsensusComplexityCollaborativeCode (internet coding)Creativity/Creative/CreatorsCommunity/CommunicationCompanies/Corporations (most will be working for large companies and/or corporations rather than small or medium sized businesses)
generation cash
Identity:
I am human !
Identity:
Don’t forget your First Life !
first life pic
Issue’s:
Control?
Identity?
I am: a consumer ?
I am: human media ?
I am human !
We are amusing ourselves to death. (Neil Postman, 1985)
pict amusing :
Postman on Orwell (“1984”) and Huxley (“A brave new world”):
"What Orwell feared were those who would ban books.
What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.
Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism”......
Postman on Orwell (“1984”) and Huxley (“A brave new world”):
“Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance.
Orwell feared we would become a captive culture.
Huxley feared we would become a trivial culture, preoccupied with some equivalent of the feelies, the orgy porgy,
and the centrifugal bumblepuppy. "
We are amusing ourselves to death. (1985)
We are amusing ourselves to death. (1985)
We are informing ourselves to
death. (1990)
We are informing ourselves to
death. (1990)
Speech given at a meeting of the German Informatics Society (Gesellschaft fuer Informatik) on October 11, 1990in Stuttgart, sponsored by IBM-Germany.
“Through the computer, the heralds say, we will make education better, religion better, politics better, our minds better -- best of all, ourselves better.
This is, of course, nonsense, and only the young or the ignorant or the foolish could believe it.
I said that computers are not to blame for this. But the computer has a nature, as well. True, it is only a machine but a machine designed to manipulate and generate information. That is what computers do, and therefore they have an agenda and an unmistakable message......”
Informing ourselves to death:
Remember “1984”: Orwell and Apple introduction:
Remember?"Where is the Life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?"
T.S. Eliot
“Here is what Henry David Thoreau told us: "All our inventions are but improved means to an unimproved end."
Here is what Goethe told us: "One should, each day, try to hear a little song, read a good poem, see a fine picture, and, if it is possible, speak a few reasonable words."
And here is what Socrates told us: "The unexamined life is not worth living."
And here is what the prophet Micah told us: "What does the Lord require of thee but to do justly, and to love mercy and to walk humbly with thy God?....... “
“Informing ourselves to death” concluding words:
“....And I can tell you -- if I had the time (although you all know it well enough) -- what Confucius, Isaiah, Jesus, Mohammed, the Buddha, Spinoza and Shakespeare told us.
It is all the same: .......”
“Informing ourselves to death” concluding words:
“......There is no escaping from ourselves.
The human dilemma is as it has always been, and we solve nothing fundamental by cloaking ourselves in technological glory”......
“Informing ourselves to death” concluding words:
“......Even the humblest cartoon character knows this, and I shall close by quoting the wise old possum named Pogo, created by the cartoonist, Walt Kelley. I commend his words to all the technological utopians and messiahs present. "We have met the enemy," Pogo said, "and he is us ! "
“Informing ourselves to death” concluding words:
“......Even the humblest cartoon character knows this, and I shall close by quoting the wise old possum named Pogo, created by the cartoonist, Walt Kelley. I commend his words to all the technological utopians and messiahs present. "We have met the enemy," Pogo said, "and he is us ! "
“Informing ourselves to death” concluding words:
end slide1The Future of Media: Mass Media, New Media & Television
end slide 2Special thank you:Gustavo Machado, Leonard Sweet, Marshall McLuhan, Neil Postman, Chris Anderson, Rupert Murdock, Bill Gates, BMW, Heineken, McDonalds, Wikipedia, Slideshare, Google, CNN, Apple, IBM, Microsoft, Second Life, Blogger BrainyQuote, Time Magazine, Walt Kelly, L. Da Vinci, Orwell, Huxley, Thoreau, Goethe, Socrates, Micha, God .....
and Pogo !
end slide 2
Tamme de Leur
Thank you for holding on !