The Five Levels of Social Media Fear

A spooky presentation by @psigrist of 33 Digital

The Five Levels of Social Media Fear

He who has overcome his fears will truly be free.

Aristotle

Cowards die many times before their deaths The valiant never taste of death but once

William Shakespeare

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If the diver always thought of the shark, he would never lay hands on the pearl

Sa’di

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The five fundamental fears: -  Extinction -  Mutilation -  Loss of autonomy -  Separation -  Ego-death

Karl Albrecht Ph.D.

http://www.psychologytoday.com/blog/brainsnacks/201203/the-only-five-basic-fears-we-all-live

Extinction

Hashtag Hell #

FAIL

Nestle Eurostar The Gap Starbucks British Airways HMV Tesco

Never lock yourself in

http://it.wikipedia.org/wiki/File:The_Shining.jpg

Loss of autonomy

http://www.horror-movies.ca/21-best-horror-movies/2/

Separation

http://www.flickr.com/photos/pinksherbet/206812690/sizes/l/in/set-72157610551917961/

They still love you !"

Is this what we mean by cool?

http://www.theguardian.com/tv-and-radio/2011/jun/19/pass-notes-the-fonz

Ego-death

http://www.channel4.com/play-win/shameless/shameless-quiz/

Developing a confident culture

So you want to work in marketing?

http://viewerscommentary.com/2012/05/12/mothers-day-review-aliens-special-edition/

LESSONS Structure yourself for social Risk some pain Alliances over autonomy Focus on your business Have a culture of confidence

I'm not afraid of death; I just don't want to be there when it happens.

Woody Allen

“ I'm not afraid of death; I just don't want to be there when it happens.

Woody Allen

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