The Editorial Calendar

… a surprising way to get more out of your channel!

Tail Wagging The Dog

New Opportunities

Surprise #1: It’s Easier Than You

Think

It Starts with The Strategy

CORPORATE THEMES AND MESSAGES

CHANNEL THEMES AND MESSAGES

OBJECTIVES

TACTICS(Includes Audience, Messaging, Communication Vehicles & Timing)

DELIVERABLES

The Editorial Calendar

CORPORATE THEMES AND MESSAGES

CHANNEL THEMES AND MESSAGES

OBJECTIVES

TACTICS(Includes Audience, Messaging, Communication Vehicles & Timing)

DELIVERABLES

Surprise #2: Increased

Organizational Collaboration

Guide the Conversation

Create Accountability

Establish Credibility

Sing from the

Same Sheet

of Music

Surprise #3: The Results

Are Amazing

The Results

1 week after -> 1 week before

Informed Channel Sales Team

Doubled Webinar Attendance

40+% Email Open Rates

137% Increase in User Logins

Big journeys

begin with

small steps.

• Invited to the table

• Integral to product planning

• Significant route to market

• Clear path to $ and expertise

• Easy as 1-2-3

• Increases Collaboration

• Amazing Results

You Need

to Do It!