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Steve Doig presents "The Economic Census" during a Reynolds Center workshop, "Mining the Census for Local Business Stories." For more information, please visit businessjournalism.org.
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Steve Doig, Arizona State U.
Paul Overberg, USA TODAY
Philadelphia
Jan. 31, 2011
Reynolds CenterBusinessJournalism.org
Economic CensusDetailed profile of economyConducted every five years since 1967Most recent year is 2007Covers all employer establishments (except
agriculture and public administration)Census of large and medium companies;
sample of small onesIndividual returns are confidentialAlso Survey of Business Owners
Uses of the dataDevelop public policyEvaluate industry growthDesign sales territories and find markets
Gauge competitivenessBusiness-to-businessDisaster response
Annual economic surveysBased on random samplesMore recent, but error margins existSurveys:
County Business PatternsAnnual Survey of Manufactures: Estimate of
statistics for all manufacturers with one or more employees
Non-employer Statistics: Estimates of businesses with no paid employees
Sectors coveredMiningUtilitiesConstructionManufacturingWholesale TradeRetail TradeTransportation
and Warehousing
Finance and Insurance
Real Estate and Rental and Leasing
Accommodation and Food Services
Services
Data itemsEstablishments with
and without payrollTotal employeesProduction workers
and hoursTotal payroll for
year and 1st quarterCost of benefitsSales/receipts
Type of structureE-commerce salesTotal expensesCost of materials,
parts, fuel, electricity, utilities
Taxes, license feesCost of office suppliesCost of ads, rental,
legal, accountingEt al.
Geographies coveredData summary levels
NationStateMetropolitan Areas (1 or more counties)CountiesPlaces (with >5k residents or workers)ZIP Codes (but not ZCTAs)
Coverage varies by geography
Data release scheduleUse American Factfinder to get dataFlows out over a three-year periodMajority of it is available now
Survey of Business OwnersSent to 2.3 million owners in 2007Asks about characteristics of owners:
GenderRaceEthnicity (including country of origin)Veteran status
Story ideasGrowth of franchisesRestaurant reboundGender, race and ethnic changes in
ownershipChange in importance of economic sectors
(service over manufacturing, say)
Factfinder.census.gov
Quick ReportsReports by industry
or geographyData included:
Number of establishments
Sales, receipts, etc.Annual payrollNumber of
employees
Economy-wide statisticsData for each
subsector (NAICS 6-digit), nation, state, county, MSA
More than 3.3 million rows!
Can filter by geography and sector
Can download into Excel (if filtered to <65k rows)
Detailed statistics tablesCompare 2002 and
2007Get data by sectorHow to use:
Download into Excel to sort and filter