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What is a pivot, when should you do it and what do you need in order to successfully pivot in your startup? That's what this presentation is all about
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the dreaded P word
by ben yoskovitz@byosko
Let me introduce myself...
Acquihired Exited (but not a real win)
Big win!
Started writing instigator blog
check out: http://instigatorblog.com
And now Im an author.
check out: http://leananalyticsbook.com
Pre-order today!
(please)
What is Lean Analytics?
check out: http://leananalyticsbook.com
what. why. when. how.
what makes a good metricthe one metric that mattersbusiness model flipbooklean analytics stages problem / solution canvasanalytics in the enterprise
ok, so what the hell is a pivot?(and is it really such a bad thing?)
first, lets talk about what a pivot isnt.
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its not a meaningless word.
from www.imfunny.net
beware the lazy pivot
youre not starting over
a pivot is a shift in one aspect of your startups focus based
on validated learning
Examples of pivots
from b2c to b2b.
consumer reading tool to content suggestion tool to reporting tools.
from friends to moms.
6 things you need to pivot successfully.
#1 big vision
#2 deep understanding of the problem
#3 validated learning
(not like this guy)
http://gawker.com/5814228/street-beggar-seeks-funding-for-his-iphone-startup
#4 actual (falsifiable) hypotheses
http://www.krtc-je.sg/success-in-primary-maths-and-science-a-personal-sharing/
#5 metrics and lines in the sand
#6 a passion for the pivot
http://laughingsquid.com/rainbow-collared-plush-care-bear-coat/
without these, how will you know if your pivot works?
and even if it does work, will you care?
Lean Analytics Cycle
What should you work on?
http://www.creativeuncut.com/gallery-14/mvc3-wolverine.html
GUTS BRAINS
http://www.comicbookreligion.com/?c=29&Professor_X_Charles_Xavier
+
PRAGMATISM