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The Digital Transformation of the Book
The Impact of Romance Readers
Dominique Raccah Sourcebooks, Inc.
February 2015
Who is Today’s Core Trade "E-Book Buyer (in the U.S.)?
p Woman (66%) p 45 to 54 years old
p HH Income ~$77K Yr
p Predominantly fiction readers
So heavy fiction readers (many of them romance
buyers) were the innovators and early adopters of ebooks
There are lots of "different kinds of books
© 2014, Book Industry Study Group, Inc.
77%
23%
Physical Digital
© 2014, Book Industry Study Group, Inc.
Ebooks are replacing our cheapest format…mass market books
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2008 2009 2010 2011 2012 2013
Hardcover So?cover Mass-‐market E-‐Books
Author A W-‐M & Target B&N
library
ebook
Amazon
Author C W-‐M & Target B&N
library
ebook
Amazon
Author B W-‐M & Target B&N
library
ebook
Amazon
3 debut authors launched at "same time (both physical + ebooks)
Author A W-‐M & Target B&N
library
ebook
Amazon
Author C W-‐M & Target B&N
library
ebook
Amazon
Author B W-‐M & Target B&N
library
ebook
Amazon
It’s important to think about where your reader might find you…
Some of what we know today…
p The transformation of books is different
p Print lives!
p More important than ever that the author know where to find their reader
p Romance readers have significantly shaped the ebook transformation