The DB-MAIL Cycle for Product Disruptors: A Visual Problem-Solving Platform for Six Sigma, Lean Startup, and TRIZ Practitioners

#4ROD. Dr. Rod King. [email protected] & h8p://businessmodels.ning.com & h8p://twi8er.com/RodKuhnKing

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Vision/Job-‐To-‐Get-‐Done: Pa6ent (Customer):

DB-‐MAIL Cycle for Product Disruptors: Where Six Sigma, Lean Startup, and TRIZ Tools Meet Rapidly Discover and Solve BUMPs


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Project Charter Voice of Customer Level of Defects Process Map (SIPOC)

Root-‐Cause Analysis (Fishbone Diagram) 5 Whys Value Analysis Process Cycle Efficiency

Brainstorming “To Be” Value Stream Map Mistake Proofing

“As Is” Value Stream Map Process Capability Measurement System Analysis Pareto Chart


Process Control

Six Sigma Ideas/Tools


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Customer Archetype Customer Development (Get Out Of Building) Genchi Gembutsu (Go and See for Yourself)

5 Whys

Small Batches Con6nuous Deployment S6cky Engine of Growth Viral Engine of Growth Paid Engine of Growth Business Model

Validated Learning Learning Milestones Catalog of Pivots Product-‐Market Fit Adap6ve Organiza6on

Test (Min. Viable Product) Innova6on Accoun6ng Cohort Analysis (A/B) Metrics: Ac6onable (Pirate Metrics) Kanban


Lean Startup Ideas/Tools

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Vision (Leap of Faith) Strategy: Analog/AnIlog Product: Minimum Viable Value Hypothesis Growth Hypothesis



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40 Inven6ve Principles 4 Separa6on Principles 76 Standard Solu6ons Database of Scien6fic Effects Evolu6onary Trends

Contradic6on (Trade-‐off) Zone of Conflict Mul6screen (3x3) – System Operator S-‐Curve Scenario

Func6onal Analysis Su-‐Field Analysis Root-‐Contradic6on Analysis (“5 Whys”) Subversion Analysis

Ideal Final Result Ideality (Self-‐X) Resources Fields

TRIZ Ideas/Tools


DB-‐MAIL Cycle for Product Disruptors: Red Ocean Disrup6on (ROD) Rapidly Discover and Solve BUMPs

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ROD Ideas/Tools

Analyze Problem Analyze data/info Categorize inputs Model process/system Structure/Classify outputs Display cri6cal thinking

Improve SoluOon Resolve trade-‐offs Do mul6level thinking Transform; Disrupt Role-‐play; Simplify Implement tac6cs

Learn What’s Valued What to learn/share Evaluate (-‐/+); Monitor Reflect: Lesson Learned Tell stories; “Pitch” Summarize

Measure Problem Measure impacts Collect data/info Quan6fy rela6onships Confirm channels Verify/Validate

Build SoluOon Set goals/strategies Brainstorm specs/propn. Idealize; Use “What if?” Analogize; Experiment Prototype tool; Pilot

Define Problem Define/sketch customer Make field visits; Network Observe anomalies, pains & trade-‐offs Ques6on ecosystem Explore in space/6me


DB-‐MAIL Cycle for Product Disruptors: IDEO’s 10 Faces of Innova6on (Archetypal Professions) Rapidly Discover and Solve BUMPs

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q  Experimenter

q  Anthropologist

q  Hurdler

q  Cross Pollinator q  Experience Architect

10 Faces of Innova6on Ideas/Tools

q  Caregiver

q  Collaborator q  Director q  Set Designer q  Storyteller


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DB-‐MAIL Cycle for Product Disruptors: The 10 Faces of Lean Startup Innovators Rapidly Discover and Solve BUMPs

Lean Startup Innovator Ideas/Tools

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q  Experimenter

q  Anthropologist

q  Hurdler

q  Cross Pollinator q  Experience Architect

q  Caregiver

q  Collaborator q  Director q  Set Designer q  Storyteller


DB-‐MAIL Cycle for Product Disruptors: Covey’s 7 Habits of Highly Effec6ve People Rapidly Discover and Solve BUMPs

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Be proac6ve

Seek first to understand, then to be understood

Begin with the end in mind

7 Habits of Highly Effec6ve People

Think win/win

Put first things first Synergize

Sharpen the saw


DB-‐MAIL Cycle for Product Disruptors: Game of 6 Customer Development Caps Rapidly Discover and Solve BUMPs

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Orange Cap

Red Cap

Green Cap

Blue Cap

6 Customer Dev. Caps Ideas/Tools

Yellow Cap

Purple Cap


DB-‐MAIL Cycle for Product Disruptors: 6 Customer Development Ques6ons Rapidly Discover and Solve BUMPs

Hypotheses

Informa6on

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What do we build or test?

What do we expect or predict (in the marketplace/ environment)?

What do we analyze?

What insights do we have?

6 Customer Dev. Ques6ons Ideas/Tools

What data and evidence do we collect?

What are we learning & going to do?