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Content is all around. It is not just limited to one industry, you need content to promote every kind of products or services and to improvise a business online. The involvement of content increased due to the change in human behavior and Google started ranking the great content high in the SERPs. To view the complete research, checkout the presentation :-)
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Source: http://goviral.com/sve100
Visit: https://adwords.google.com/o/KeywordTool