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Some tips to help you with your business as a Therapist
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www.agoodplace.co
The Business of Therapy
Alison Moore
Registered MBACP (Acc) MNCS (Acc)
PC Cert Counselling Supervision
DorMen Mentor
www.agoodplace.co
Session Outline
• Why me
• Business Basics
• Marketing your business
• Q & A
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Who am I
• Accredited Counsellor
• Registered Supervisor
• Trainer
• DACAP chair
• DorMen Mentor
• Dorchester Chamber of
Commerce President
• Dorset LEP Board
Member
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Is Therapy a Business?
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Key Business Skills
• Strategic Management. Creating a business and strategic plan for your business and making sure you keep to it.
• Basic Accounting. Which records to keep, how to keep them and how to file them.
• Financial Management. Where to find financing and how to manage it once you’ve sourced it.
• People Management. Hiring your first employee and how to manage them.
• Marketing. How to market your business through traditional channels, web and social media.
• Sales. How to complete a sale and look after your customers.
• Operations Management. Choosing and managing your suppliers.
• http://www.smallbusinessbc.ca/starting-a-business/understanding-basics-business
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Business Basics
• Data Protection – use of Cloud – online Calendars – passwords on phones –servers outside EU – mobile phone pin numbers
• Consider VOIP voice over IP - Vonage
• Business Resilience – if you can’t who can?
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Marketing
• 4 (5) Ps
– Product/Service
– Promotion
– Price
– Place
– People
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Product/Service
• What is your product/service?
• Your elevator speech –
– What problem do you solve for your
customers?
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What I do
• I’m therapist Alison Moore. I help
overwhelmed women find a healthy
balance between caring for themselves
and their family relationships so they can
live fulfilling and meaningful lives.
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What I do . . . 2
• I’m a therapist turned business consultant.
I inspire therapists to build successful
practices by helping them identify their
passions and develop basic business skills
so they can make a good living doing what
they love.
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Promotion
• Branding- More than a Logo
• Website
• Blog
• Social Media
• Business Networking
• AIDA
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Promotion
• Branding - More than a Logo
– Branding is what you are
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Promotion
• Website
What is the purpose of your website?
– Sell products and services
– Generate leads
– Establish credentials
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Promotion
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Promotion - Blog
• Short for ‘web log’
• To share your knowledge with the world –
a diary, perhaps?
• Wordpress is a common platform and free
to start with
• Updating your blog keeps your website
current, which Google likes
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Promotion - Social Media
– 140 characters; Follow; # hashtag
– Have a ‘page’ for your business
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Promotion - Social Media
– A professional network – peer support
• Google places
– Your location on Google maps, better search
results
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Promotion - Social Media
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Promotion – Business Networking
• Benefits of business networking include
– Generation of referrals/increase business
– Opportunities
– Connections
– Advice
– Raising profile
– Positive Influence
– Friendship
Don’t forget your business cards!
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Promotion – AIDA
Attention
Interest
Desire
ActionDon’t forget theCall to ACTION!
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Price
• How much & what for?
• Payment types
– Card payment – World Pay Zinc
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Place
• What does you location say to your
clients?
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People
• Staff
• Affinity Partnerships
– example: a Telephone Reception service
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Marketing Plan
Marketing Plan 2014
Month January February March April May June July August September October November December Total
Activity
Online directory 10 10 10 10 10 10 10 10 10 10 10 10 £ 120.00
Top listing 50 50 50 50 £ 200.00
Attend network meeting 10 10 £ 20.00
DACAP 45 £ 45.00
Website 5 5 5 5 5 5 5 5 5 5 55 5 £ 110.00
Leaflets 45 45 £ 90.00
£ -
£ -
£ -
£ -
£ -
£ -
£ -
£ -
Total Marketing Spend £ 585.00
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Return on Investment
• ROI is how we know if the activity was
worth it
• If it is time rather than £, use an hourly
rate – minimum wage is currently £6.31
• Need to know how clients find us
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Next time . . .
Friday 13th June 2014
We are hoping to have Linda Parkinson-Hardman, the CEO of The Hysterectomy Association, a trained Counsellor and a recognised authority on the many implications of Hysterectomy.
The talk will include what, as Therapists, we need to know to work effectively with this client group.
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Therapy is a Business
Running our own business may not be our skills set . . . . . . .
. . . . . . . . . . . Perhaps consider outsourcing?
Please leave your email on the sheet and I will send these slides to you
Thank you
