The Business DNA Pyramid for Game-changers: "Don't Just Improve. Change the Game."

#VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing

3 Game-‐changing DNA QuesGons

Game-‐changing (Winning) PRODUCT

Game-‐changing (Winning) STRATEGY

Game-‐changing (Winning) VISION

Business DNA Pyramid (Visionary Level: Outcomes)

“GAME-‐CHANGING” ORGANIZATION

Why?

Wha

t?

How?

D

N

A

D

N

AWhat is our Game-‐changing (Winning) VISION?

What is our Game-‐changing (Winning) STRATEGY?

What is our Game-‐changing (Winning) PRODUCT?

Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.”

DMCI Loop: Document. Model. Collaborate. Improve.

CUSTOMER







D

N

A



CUSTOMER

D

N

A

PRODUCT

STRATEGY

VISION

Worksheet for Business DNA Pyramid

[OrganizaGon] q  Conven=on (“Red Ocean”) q  Disrup=on (“Blue Ocean”)

CUSTOMER (Problem): ………………………..……. ……………………………………………………………………







D

N

A

Business DNA Pyramid for Google (Search) “Don’t Just Improve. Change the Game.”


CUSTOMER

D

N

A

PRODUCT

STRATEGY

VISION

Google’s Business DNA Pyramid

Google Search Engine

Red Ocean DisrupGon (ROD) Strategy: Disrupt Yahoo; Overture; Ask; Alta Vista

Mission: “To organize the world's informaJon and make it universally accessible and useful.”

CUSTOMER: Someone who searches for informaJon BUT …

Exam

ple

GOOGLE q  Conven=on (“Red Ocean”) ü  Disrup=on (“Blue Ocean”)







D

N

A

Business DNA Pyramid for VisionaryD.com “Don’t Just Improve. Change the Game.”


CUSTOMER

D

N

A

PRODUCT

STRATEGY

VISION

VisionaryD’s Business DNA Pyramid

Business DNA Search Engine

Red Ocean DisrupGon (ROD) Strategy: Disrupt Google, Wikipedia, Slideshare, and

LinkedIn

Global Community of Game-‐changers: “Awesome Customer Experience (ACE) for

Every Community on the Planet”

CUSTOMER: Someone who wants to get more customers BUT …

Exam

ple

VisionaryD.com q  Conven=on (“Red Ocean”) ü  Disrup=on (“Blue Ocean”)

The Business DNA Pyramid A Universal Tool for GeLng More Customers

In Less Time and at Lower Cost

A

N

D



UPSTREAM

MIDSTREAM

DOWNSTREAM

CUSTOMER

A

N

D



UPSTREAM

MIDSTREAM

DOWNSTREAM

CUSTOMER

A

N

D

MISSION; CORE VALUES; CULTURE



UPSTREAM

MIDSTREAM

DOWNSTREAM

CUSTOMER

A

N

D




STRA

TEGIC LEV

EL

CUSTOMER

A

N

D




STRA

TEGIC LEV

EL

CUSTOMER

Aq  Cost Structure (C$) q  Revenue Streams (R$) q  Pain q  Delight (Gain)

What Is Our Game-‐changing (Winning) AspiraGon?

N

q  Customer Segment (CS) q  Channels (CH) -‐ Promo=on q  Customer Rel. (CR) Where Will We Change (Win) the Game?

How Will We Change (Win) the Game In Chosen Markets?

q  Value Proposi=on (VP)

q  Key Partners (KP) q  Key Resources (KR) – People, etc. q  Key Ac=vi=es (KA) – Process, etc.

Lean Startup-‐Golden Circle Forensics Project Problem Solving-‐Business Model Forensics (Outcomes/Choices)

DWhat

Management Systems?

q  Product/Service (PS)




CUSTOMER

What CapabiliGes (AcGviGes/Programs) Must Be In Place to Change (Win) Game?






D

N

A

Business DNA Pyramid for Brand DisrupGon “Don’t Just Improve. Change the Game.”


CUSTOMER

D

N

A

PRODUCT

STRATEGY

VISION

Red Ocean DisrupGon (ROD) Strategy: Disrupt ConvenJon/ConvenJonal Brand(s):

(ERIC: Eliminate/Reduce/Increase/Create)

Source: Based on Dru, J.-‐M. (1997) DisrupJon. John Wiley & Sons, Inc.: New York. #VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing

CUSTOMER (Problem): ………………………..……. ……………………………………………………………………

Worksheet for Business DNA Pyramid

[OrganizaGon] q  Conven=on (“Red Ocean”) q  Disrup=on (“Blue Ocean”)

(Value InnovaGon/IFR: Ideal Final Result)

O: OBSERVE (Document) O: ORIENT (Model)

A: ACT (Improve) D: DECIDE (Collaborate)

Steve Jobs’ Message for Game-‐changers “Don’t Just Improve. Change the Game.”

Slightly Adapted from Apple’s 1997 TV Campaign

“Here's to the [game-‐changers]. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They're not fond of rules. And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them.

Because they change things. They push the human race forward.

And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world,

are the ones who do.”
