Upload
bandyworks
View
81
Download
1
Tags:
Embed Size (px)
Citation preview
BandyWorks
Emporia Chamber of Commerce Lunch-In
August 16, 2012
Agenda
Getting Them There: Social Media
• Connect with:– Your current customers– Potential customers– Brand Advocates – Partners
The Objective: Build Relationships
Getting them there: Social Media (cont’d)
Getting them there: SEO & Internet Ads
• SEO– Backlinks– Keywords & Content
• Internet Ads– Search engines– Blogs– Social networking ads– Online classified ads– Email marketing
What They See: Web Design
• Minimal Content• Mobile & Tablet
Friendly– One page sites– Responsive design
What They Thought: Google Analytics
• Google Analytics• Facebook Analytics • Sample Client
– Top 10 pages cover 82% of all traffic over the 6 month report
– Half of the pages listed have only 1 hit over the entire 6 month period
– The average number of pages visited per visit to the site is right around 3
– Bounce Rates
Build Your Web Presence!
• Establish your domain• Build a simple, effective site• Analyze what your visitors are doing