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This Internet marketing infographic guides you through the key tactics that can be used to build authority for your website. These tactics fall into three major categories; link building, social media marketing and content marketing. The Authority Building Machine also warns against using black hat practices that could land a website in search engine jail, a place that is not easy to escape. So stay on track and have fun!
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Key:Use the key to understand the different waysyou can build up your site’s authority!
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Qualitywebsite links are the lifeblood of the Internet, serving as a vote from one site to another.
According to Hubspot, websites that have activeblogs get twice as many inbound links as websites without active blogs.
Good directories provide a backlink to a site on an aged domain with solid domain authority.
Charities and non-profits often have very high authority sites. Donations/sponsorships give them a reason to linkto you.
Directories
Distribute an optimized press release with keywords and links back to your site. Hundreds of sites may pick it up, gaining you credibility with the media and link juice!
Press Release
A large audience with no travelling! Post recorded versions as video content with links back to your site. Be sure to promote!”
Webinars
Submit your content, categorize it correctly, and share it with your Digg network.
Digg
Grow your followers and share content for new link building opportunities.
Sponsorships
Website Links
These are among the most rare types of links and thus the most valuable.
.Edu / .Gov
Blog
The visual appeal of infographics can drive traffic and links to your website as people share through social media and embed them on their own sites.
Infographic
Optimized how-to and blog post videos often rank well in search results.
Video
Show your expertise in your industry. eBooks deliver standalone value and address real concerns and industry subjects. Published authors are more likely to get booked for speaking engagements as well, getting you in front of potential customers.
eBooksCreate a branded SlideShare profile with links back to your site, upload your PowerPoint presentations too.
PresentationsShare content here to increase social authority. Add share buttons to your content to encourage readers to "+1".
Google +
Position yourself as an expert by offering free, authoritative guides and resource docs on your site.
Free Guide
Share content with relevant business contacts. Start a group and share there as well!
Stay on track with ethical practices. Black hat SEO can get you penalized and search engine jail is a lonely place.
Stumble your content regularly and look at using Stumbleupon advertising.
Stumbleupon
Use Facebook to share new content on your site and encourage fans to share your content too.
Maintain your machine and keep adding to it. By combining search, social and content
marketing tools, your machine has unlimited potential!
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Building authority for your website is a complex task. The process is similar to the workings of a machine which must be maintained and well-oiled
to keep it running. Building authority is a progression that requires persistence, so keep going and keep building!
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