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THE ART OF WORKING WITH NON-DEVELOPERSFinding Common Ground on the Road to Product Delivery
David YardeSevenality
A L I T T L E A B O U T M E …David Yarde Partner and Creative Director at Sevenality
Organizer for UX Orlando
Co-organizer for WordPress Orlando
Also referred to as Batman
Twitter: @dsmy
Youtube : davidyarde
E-mail : [email protected]
Slides available at: www.sevenality.com/ideas
WHAT IS THE BIGGEST BARRIER COMPANIES/TEAMS FACE IN EFFECTIVELY EXECUTING ON THEIR ROADMAPS?
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MARKETING STRATEGY
BUDGETS RESOURCES PRICING
COMMUNICATION
PARTNERSHIPS TECHNOLOGY
PLANNING AWARENESS
ECONOMICS COLLABORATION
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COMMUNICATION
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HERE’S WHAT I ’VE LEARNED IN THE PAST DECADE…
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WE AREN’T AS RATIONAL AS WE THINK WE ARE…
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AND WE’RE PRETTY HORRIBLE AT COMMUNICATING.
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A RECENT GALLUP POLL SHOWED THAT 70% OF U.S . EMPLOYEES ARE NOT ENGAGED AT WORK.
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ROUGHLY 80% OF PEOPLE WORKING ON A PROJECT HAVE NO IDEA HOW THEIR PROJECT ALIGN WITH THEIR COMPANY’S BUSINESS STRATEGY.
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ON-BOARDING FOR CONSISTENTLY SUCCESSFUL RESULTS
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ON-BOARDING FOR CONSISTENTLY SUCCESSFUL RESULTS
• Key #1: Init ial team member orientation
• Key #2: New project orientation
• Key #3: New role orientation
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MINIMIZING PROJECT SCOPE CREEP
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MAP OUT KEY CROSS-DEPARMENT/TEAM ACTIVITIES THEN DEFINE NECESSARY DELIVERABLES AT EACH STAGE FOR EACH TEAM.
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MINIMIZING PROJECT SCOPE CREEP
• Who needs information?
• What do they need?
• When do they need it?
• Who must provide it?
• How can it be optimally del ivered?
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FEEDBACK IS USELESS WITHOUT ACTION.
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FEEDBACK IS USELESS WITHOUT ACTION.
• Supply Chain: Identify weaknesses and
opportunit ies in your how your product or service
travels to market.
• Is there an area trust is being lost in the process
when the customer is interacting with your brand?
• Do you have the r ight process or vendors in place?
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THE LEADERS YOU CHOOSE FOR YOUR PROJECT CAN MAKE OR BREAK ITS SUCCESS.
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AS LEADERS, WE’RE RESPONSIBLE FOR THE TONE AND ENERGY OUTPUT DURING PROJECTS.
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RESPONSIBILITY STARTS AT THE TOP . IF YOUR TEAM LEAD IS BAD, NO AMOUNT OF TALENTED TEAM MEMBERS WILL HELP.
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INCLUSION INCREASES ENGAGEMENT
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INCLUSION INCREASES ENGAGEMENT
KEEP IN MIND
Ideal ly, you want your team excited about,
bought into, and engaged with the product or
service being bui lt .
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BE CONSCIOUS OF YOUR ECOSYSTEM
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DIVIDE YOUR PROJECT ROADMAP INTO EASILY ACHIEVABLE GOALS AND MILESTONES. IT’S GOOD FOR MORALE.
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A TEAM WHO COMES TO WORK WITH NO PASSION OR INTEREST IN WHAT THEY’RE DEVELOPING WILL NOT PERFORM AT ITS HIGHEST POSSIBLE LEVEL.
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PREVENTION IS BETTER THAN THE CURE.
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PREPARATION PROTECTS AGAINST CONFUSION.
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HAVE AN ESCALATION STRATEGY READY.
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THE PROBLEM WITH A SINGLE-MINDED FOCUS ON PROCESSES AND METHODOLOGIES IS THAT ONCE PEOPLE ARE GIVEN PROCEDURES TO FOLLOW, COMPLIANCE REPLACES RESULTS. EVERYBODY IS CONCERNED ABOUT HOW TO DO THE JOB, NOT ABOUT THE OUTCOME IF THE JOB IS DONE WELL.
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LEARN TO SAY NO TO EGO.
“WE SEE OUR CUSTOMERS AS INVITED GUESTS TO A PARTY, AND WE ARE THE HOSTS. IT ’S OUR JOB EVERY DAY TO MAKE EVERY IMPORTANT ASPECT OF THE CUSTOMER EXPERIENCE A LITTLE BIT BETTER.” - JEFF BEZOS, AMAZON
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TAKEAWAYS• Be realistic
• Make sure everyone (including senior management)
understands their role and responsibil it ies
• Make sure team members communicate with each
other
• Don't be afraid to communicate bad news -- and
adjust expectations
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T H A N K S ! Q U E ST I O N S ?David Yarde Partner and Creative Director at Sevenality
Organizer for UX Orlando
Co-organizer for WordPress Orlando
Also referred to as Batman
Twitter: @dsmy
Youtube : davidyarde
E-mail : [email protected]
Slides available at: www.sevenality.com/ideas
