The 3 Limbs of the Fractal WE-Economy: People, Synergy, and Purpose

The3LimbsoftheWE-EconomyPeople.Synergy.Purpose.

WhatisWE?

World-classCoachingWEThinking&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing

AcronymThatRedefinestheTerm“System”aswellas“Project”and“BusinessModel”




AcronymofWE(WeEconomy)DescribestheDYNAMICSTRUCTURE,BLUEPRINT(ARCHITECTURE),OR“X-RAY”ofEveryObjectorProjectintheUniverse


WE




WE




PEOPLE

WE




PEOPLE

SYNERGY

WE




PEOPLE

SYNERGYPURPOSE

WE




WE

Project

System(Scene)

Purpose-Driven

(BusinessModel)Engine

PEOPLE

SYNERGYPURPOSE





WEDescribesthe3Limbs(Elements/Structure)ofaFractalLivingSystem,Project,BusinessModel(Engine),orWEFractal


SYSTEM/SCENE/PROJECT(BusinessModelEngine)




P





SP

Syne

rgy





PSP

Syne

rgy





PSP

JobToGetDone(JTGD):................... Pain/Delight(-/+):….....

Syne

rgy




PSP

Syne

rgy

(W

HAT/HO

W)





P

S

P

PeopleSynergyPurpose




P

S

P





P

S

P

People:WHOSynergy:WHAT/HOWPurpose:WHY




P

S

P

Project


People

Purpose

Synergy




P

S

P


People(WHO)

Purpose(WHY)

Synergy(WHAT/

HOW)


Project



WE=WeEconomy=“People.Synergy.Purpose.”=>System=LivingSystem=OrganizaQon=Project=Scene=BusinessModel=BusinessModelEngine=Economy=When;Where;Who;What;How;Why

Structure(Blueprint)

WEas

Noun




PSP=WeEconomy=“People.Synergy.Purpose.”=>Observe=

Think=

Hypothesize=

Experiment=

Reflect=

Process(AcQvity)

AcronymThatDescribesthe3Limbs(Elements/Structure)ofaFractalLivingSystem,Project,BusinessModel(Engine),orPSPFractal

WEas

Verb



“WE”-TheAcronymof“WeEconomy”-

isAFractalThatExistsIn

EveryHuman-centeredSystemor

Organiza_on

But,whatreallyisa“WEFractal”?

A“WEFractal”Refersto

AVisualiza_on,System,Scene,orProjectThatIllustratesTheLogicofHow

EveryOrganiza_on,

BusinessModelEngine,FractalLivingSystem,orProject

WorksWhileGe`ngaJobDone

AWEFractalIs

AVisualToolforWEThinking

TheOneToolYouNeedfor

VisualizingandManagingEveryProject&BusinessModelEnginein

TheGlobalWE-Economy

WhatareApplica_onsorOutcomesofUsinga“WEFractal”?

HowtoSimplyVisualizea“WEFractal”?

OnionRings

WEFractalRadicallySimplifyWork&Life

JobToGetDone(JTGD):................... Pain/Delight(-/+):….....PEOPLE



SYNERGY




SYNERGY

PURPOSE



WHAT/HOW

WHO

WHY


SYNERGY

PURPOSE



WHAT

WHO

WHY

HOW


SYNERGY

PURPOSE



WHAT

WHO

WHY

HOW


WHERE?WHEN?PEOPLE

SYNERGY

PURPOSE



NestedBoxes

PEOPLE

SYNERGY

PURPOSE




PEOPLE

SYNERGY

PURPOSE



WHAT/HOW

WHO

WHY

PEOPLE

SYNERGY

PURPOSE



METHOD(What/How)

PROBLEM(Who)

SOLUTION(Why)

PEOPLE

SYNERGY

PURPOSE



WHEN WHERE

METHOD(What/How)

PROBLEM(Who)

SOLUTION(Why)

PEOPLE

SYNERGY

PURPOSE



HOW

WHO

WHY

WHAT


SYNERGY

PURPOSE



Process

Provider/Customer/…

Mission/Vision

Product


SYNERGY

PURPOSE



Process

Provider/Customer/…

Mission/Vision

Product


WHERE?WHEN?PEOPLE

SYNERGY

PURPOSE



HOW

WHO

WHY

WHAT


WHERE?WHEN?PEOPLE

SYNERGY

PURPOSE



2x2FractalBox


WHERE?WHEN?




WHERE?WHEN?

WHO WHY

WHAT HOW




WHO WHY

WHAT HOWSYNERGY

(S)

WHERE?WHEN?

PEOPLE(P)

PURPOSE(P)




WHO WHY

WHATProduct(Strategy)

HOW

Process(Resources)

SYNERGY(S)

WHERE?WHEN?

PEOPLE(P)

PURPOSE(P)




WHO WHY


HOW

Process(Resources)

WHERE?WHEN?


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)




WHO WHY


HOW

Process(Resources)

WHERE?WHEN?





WHO WHY


HOW

Process(Resources)

WHERE?WHEN?



JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....

WESQckman

SYSTEM/SCENE/PROJECT(Result/Effect:Trade-off/Problem)

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

WHERE?WHEN?




WHERE?WHEN?

WHO WHY

WHAT

HOW

SYSTEM/SCENE

WE2x2Box




WHERE?WHEN?

WHO WHY

WHAT

HOW

SYSTEM/SCENE

People Purpose

Synergy

WE2x2Box




WHERE?WHEN?

WHO WHY


HOW

Process(Resources)

SYSTEM/SCENE

People Purpose

Synergy

WE2x2Box



S_ckman













LivingSystem(OrganizaQon)



HOW?

JobToGetDone(JTGD):.....................................................................










TIME




SPACETIME




WHEN?




WHERE?WHEN?




WHERE?WHEN?




WHERE?WHEN?




WHERE?WHEN?



WHA

T


WHERE?WHEN?



WHA

T


WHERE?WHEN?

HOW




WHERE?WHEN?


WHA

T

HOW




WHERE?WHEN?

WHA

T

HOW





WHERE?WHEN?

WHA

T

HOW





WHERE?WHEN?

PEOPLE(P)

WHA

T

HOW





WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

WHA

T

HOW





WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

WHA

T

HOW





WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

WHA

T

HOW





WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

WHA

T

HOW





WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

ENTERPRISE

WHA

T

HOW





WESQckman

BusinessModelEngine


HOW

WHA

T

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)



JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BusinessModelEngine

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

HOW

WHA

T


WESQckman



JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BusinessModelEngine

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

WESQckman

BusinessModelEngine

HOW

WHA

T

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

HOW

WHA

T



WESQckman




WESQckman

BusinessModelEngine

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

WESQckman

BusinessModelEngine

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

HOW

WHA

T

HOW

WHA

TSYSTEM/SCENE/PROJECT(Result/Effect:Trade-off/Problem)





WESQckman

BusinessModelEngine

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

WESQckman

BusinessModelEngine

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

HOW

WHA

T

HOW

WHA

TSYSTEM/SCENE/PROJECT(Result/Effect:Trade-off/Problem)





WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

InternalSynergy


External

Synergy

WHA

T

HOW




WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

InternalSynergy

ENTERPRISE

WHA

T

HOW


External

Synergy




WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

InternalSynergy

ENTERPRISE

WHA

T

HOW


External

Synergy



AlternaQveFormsofaWEFractal

WHERE

WHEN




WHERE

WHEN


GeneralSpaceTimeFabric



WHERE

WHEN


4Q-CHAINGeneralSpaceTimeFabric



WHYPurpose

WHERE

WHEN





WHATSynergy

WHYPurpose

WHOPeople

HOWSynergy

WHERE

WHEN





TIME&SPACE

WHATSynergy

WHYPurpose

WHOPeople

HOWSynergy

WHERE

WHEN

4Q-CHAIN



Pain/Delight(-/+):….....



TIME&SPACE

WHATSynergy

WHYPurpose

WHOPeople

HOWSynergy

WHERE

WHEN

4Q-CHAIN

BUSINESSMODELENGINE






Examples

DefiniQonofaBusinessModelEngine

“STARTWITHWHY”

GOLDENCIRCLE

WHY

HOW

WHAT"Abusinessmodelengineisalivingsystemor“drivingforce”thatusesresourcestotransforminputsintoproduct/servicethatisdeliveredtocustomerssothatitsProfitMargin,Happiness,orSharedValueissustainablyenhanced.”

“Abusinessmodelengineconsistsof3interrelatedparts:q  EnterpriseEngine:createsvalueq  CustomerGrowthEngine:deliversvalueq  ValueEngine:captures/sharesvalue”

“EveryplannedbusinessmodelengineishypotheQcal(non-existent)andexposedtorisksoffeasibility,desirability,andviability.”

RodKing’sDefiniQonofaBUSINESSMODELENGINE

EveryacPve,living,orthrivingorganizaPonhasadynamicbusinessmodelengine.EverytroubledorganizaPonhasabusinessmodelenginethatisnon-adapPveordying.

Ø 

Ø 

Ø 




“STARTWITHWHY”

GOLDENCIRCLE

WHY

HOW

WHAT"Abusinessmodelengineisalivingsystemor“drivingforce”thatusesresourcestotransforminputsintoproduct/servicethatisdeliveredtocustomerssothatitsProfitMargin,Happiness,orSharedValueissustainablyenhanced.”





Ø 

Ø 

Ø 


Purpose

Process

Product



“STARTWITHWHO”

WEGOLDENRINGSWHO.WHAT.HOW.WHY.

WHY

HOW

WHAT

WHO

"Abusinessmodelengineisalivingsystemor“drivingforce”thatusesresourcestotransforminputsintoproduct/servicethatisdeliveredtocustomerssothatitsProfitMargin,Happiness,orSharedValueissustainablyenhanced.”





Ø 

Ø 

Ø 




“STARTWITHWHO”

WHO.WHAT.HOW.WHY.

WHY

HOW

WHAT

WHO






Ø 

Ø 

Ø 


Purpose

Process

Product

People

WENESTEDRINGS



“STARTWITHWHO”

WENESTEDBOXESWHO.WHAT.HOW.WHY.






Ø 

Ø 

Ø 


WHY

HOW

WHAT

WHO



“STARTWITHWHO”

WENESTEDBOXESWHO.WHAT.HOW.WHY.






Ø 

Ø 

Ø 


WHY

HOW

WHAT

WHO

Purpose

Process

Product

People



“STARTWITHWHO”

WE2x2BOX






Ø 

Ø 

Ø 


WHO WHY

WHAT HOW

People Purpose

Synergy



“STARTWITHWHO”






Ø 

Ø 

Ø 


WHO WHY

WHAT HOW

Process(Resources)Product(Strategy)

People Purpose

Synergy

WE2x2BOX



“STARTWITHWHO”






Ø 

Ø 

Ø 


WHO WHY

WHAT HOW


People Purpose

Synergy

WE2x2BOX



“STARTWITHWHO”






Ø 

Ø 

Ø 


WHO WHY

WHAT HOW


People PurposeSYSTEM/SCENE/PROJECTSynergy

WE2x2BOX



“STARTWITHWHO”






Ø 

Ø 

Ø 


WESIERPINSKITRIANGLE

WHAT

HOW

WHO

WHY



“STARTWITHWHO”






Ø 

Ø 

Ø 


WEVENNDIAGRAM

People

Purpose

Synergy

Project



“STARTWITHWHO”






Ø 

Ø 

Ø 


WEVENNDIAGRAM

People(WHO)

Purpose(WHY)

Synergy(WHAT/

HOW)

Project



JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE

WHAT

WHO

WHY

HOW

WESNOWMAN








Ø 

Ø 

Ø 


WHAT

WHO

WHY

HOW

WESNOWMAN








Ø 

Ø 

Ø 


WHAT

WHO

WHY

HOW

People

Product(Strategy)

Process(Resources)

Purpose

WESNOWMAN








Ø 

Ø 

Ø 


WHAT

WHO

WHY

HOW

ProblemSpace

MethodSpace

SoluPonSpace

ImpactSpace

WESNOWMAN




WESQckman

BUSINESSMODELENGINE

HOW

WHA

T

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)




JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....BUSINESSMODELENGINE(BME)

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

Wikipedia’sDefiniQonofaBUSINESSMODEL(ENGINE)

Abusinessmodelisan"abstractrepresentaQonofanorganizaQon,beitconceptual,textual,and/orgraphical,ofallcoreinterrelatedarchitectural,co-opera_onal,andfinancialarrangementsdesignedanddevelopedbyanorganizaQonpresentlyandinthefuture,aswellasallcoreproductsand/orservicestheorganizaQonoffers,orwilloffer,basedonthesearrangementsthatareneededtoachieveitsstrategicgoalsandobjec_ves."Source:hkps://en.wikipedia.org/wiki/Business_model#cite_note-Al-Debei.2C_M._M._2008_pp._1-11-1 FinancialCo-opera_onalArchitectural

HOW

WHA

T


PSPSQckman




PEOPLE(P)

SYNERGY(S)

PURPOSE(P)






Ø 

Ø 

Ø 

BUSINESSMODELENGINE(BME)

HOW

WHA

T


WESQckman



WEEnd-Ways-Means(EWM)Hierarchy

END

WHY

WAYS/MEANS

WHOWHATHOW






Ø 

Ø 

Ø 




END(Result/Impact/Effect/Value/Happiness/Trade-off/SuccessCriteria/ProfitMargin)

WHY

WAYS/MEANS(System/OrganizaPon/Project/Cause;

Policy/Goal/ObjecPve/Strategy)

WHOWHATHOW






Ø 

Ø 

Ø 





END(Result/Impact/Effect/Value/Happiness/Trade-off/SuccessCriteria/ProfitMargin)

WHY:Purpose/Mission/Belief/CoreValues;Vision/Dream/AspiraQon

WAYS/MEANS(System/OrganizaPon/Project/Cause;

Policy/Goal/ObjecPve/Strategy)

WHO:Provider/CustomerWHAT:Product/Service(Output/Tool)HOW:Process(TacQcs/Tasks)/Resources






Ø 

Ø 

Ø 





WHATWays

WHYEnd

WHOProblem

HOWMeans

4Q-DIAMOND






Ø 

Ø 

Ø 




WHATWays

WHYEnd

WHOProblem

HOWMeans

4Q-DIAMOND






Ø 

Ø 

Ø 


Organiza_on/Project/Scene:….....................



WHATWays

WHYEnd

WHOProblem

HOWMeans

WEZACHMANFRAMEWORK






Ø 

Ø 

Ø 


Data

PeopleFunc_on

Mo_va_on

WHERE?WHEN?TIME NETWORK



WHATWays

WHYEnd

ValueProposi_on(VP)

KeyResources(KR);

KeyPartners(KP)

PROFITMARGIN(P$);SHAREDVALUE;

MISSION

CustomerSegments

(CS)

WHOProblem

HOWMeans Organiza_on/

Project/Scene:….....................

Product/ServiceSTRATEGY

4Q-DIAMOND






Ø 

Ø 

Ø 




WHAT

WHY

WHO

HOW






Ø 

Ø 

Ø 





WHAT

WHY

WHO

HOW

Constraints(Barriers/Gap)






Ø 

Ø 

Ø 






WHAT

WHY

WHO

HOW

q  Purpose/Mission/Vision/Valuesq  Impacts/Experienceq  Value:Pain(-);Delight(+)q  Trade-off:Pain(-);Delight(+)q  ProfitMargin:Cost(-);Revenue(+)

q  ValueProposi_on/Taglineq  Strategyq  Product/Service/Output

q  Processes/KeyAc_vi_esq  KeyResourcesq  Input/KeyPartners

q  Customerq  Channelsq  CustomerRela_onships

Constraints(Barriers/Gap)






Ø 

Ø 

Ø 




WEPictureinPicture(P-in-P)Frame






Ø 

Ø 

Ø 


WHAT

WHY

HOW WHO



Input

Passion/Skill;Resources

Processing

AcQviQes;Channel

Output

Product/Service

Supplier

WHO(WinningStrategy/System)

Customer

Cost;Defect;Pain(-)

Impact

(ProfitMargin;Value;

Purpose)

Revenue;Benefit;

Delight(+)

CUSTOMERENGINE

VALUEENGINE

ENTERPRISEENGINE

WEGalaxyCards






Ø 

Ø 

Ø 




WEBusinessModelEngineering(BME)Cards

END

WAYS

MEANS

WHERE

WHO

WHEN

WHY

WHAT

HOW






Ø 

Ø 

Ø 




WETable

WHENWHERE

WHY

WHO

WHAT

HOW






Ø 

Ø 

Ø 




KeyPartners(KP)

KeyAc_vi_es(KA)

ValueProp.(VP)

CustomerRel.(CR)

CustomerSegments(CS)

KeyResources(KR)

Channels(CH)

CostStructure(C$)

RevenueStreams(R$)

9BuildingBlocks

BusinessModelCanvas(BMC)






Ø 

Ø 

Ø 




LeanCanvas(LC)

Problem(Prob)

Solu_on(Soln)

ValueProp.(VP)

UnfairAdvan-tage(UA)

CustomerSegments(CS)

KeyMetrics(KM)

Channels(CH)

CostStructure(C$)

RevenueStreams(R$)

9BuildingBlocks






Ø 

Ø 

Ø 




PersonalWEFractals


WEFractalforAlbertEinsteinRadicallySimplifyWork&Life

PersonalWESQckman

PersonalBUSINESSMODELENGINE


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

HOW

WHA

TWorld-classCoachingWEThinking&MasterofBusinessModelEngineering(MBME).PSPStrategist

[email protected]&@rodKuhnKing


WEFractalforMar_nLutherKingRadicallySimplifyWork&Life

PersonalWESQckman


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)


HOW

WHA




WEFractalforSteveJobsRadicallySimplifyWork&Life

PersonalWESQckman


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)


HOW

WHA




WEFractalforOprahWinfreyRadicallySimplifyWork&Life

PersonalWESQckman


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)


HOW

WHA



Manifesto1.0forPeople.Synergy.Purpose.(PSP)Organiza_on

“TheThree“Limbs”oftheWE-EconomyAre

People,Synergy,andPurpose.

IfOneLimbisMissing,TheBusinessModelEngineoftheWE-Economy

Falters.”

RodKing

"AtThePeopleBeforeProfitGroup,OurfocusisPEOPLE.SYNERGY.PURPOSE.

WeareallaboutPEOPLE...

WeworkwithyoutocreateSYNERGYinyourLife…AndweworkonachievingyourPURPOSE...”

BradFergusson

PSPManifesto1.0

Manifesto1.0forPeople.Synergy.Purpose.(PSP)Organiza_on“Solu:onstoAnything,Anwhere,andatAny:me”









WHEN?




WHERE?WHEN?




WHERE?WHEN?




WHERE?WHEN?




SYSTEM/SCENE/PROJECT(Result/Effect:Trade-off/Problem)WeBelieveinCo-creaPngaThrivingandSustainable

WE-Economy

WHERE?WHEN?




WHERE?WHEN?



WE-Economy



WHERE?WHEN?



WE-Economy



WHERE?WHEN?


WHA

T

HOW


WE-Economy



PEOPLE(P)

WHERE?WHEN?


WHA

T

HOW


WE-Economy



PEOPLE(P)

SYNERGY(S)

WHERE?WHEN?


WHA

T

HOW


WE-Economy



PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

WHERE?WHEN?


WHA

T

HOW


WE-Economy



WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)


WHA

T

HOW


WE-Economy



WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)


WHA

T

HOW


WE-Economy



WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)


WHA

T

HOW


WE-Economy



WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)


HOW


WE-Economy

WHA

T



WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

ENTERPRISE


WHA

T

HOW


WE-Economy



WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

ENTERPRISE


WHA

T

HOW


WE-EconomyExternalSynergy



WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

ENTERPRISE


InternalSynergy

WHA

T

HOW


WE-EconomyExternalSynergy


BusinessModelEngineasa

WESnowman



BUSINESSMODELENGINE

WHAT

WHO

WHY

HOW




BUSINESSMODELENGINE

WHAT

WHO

WHY

HOW

ChecklistofIdeas/ToolsforWEFractal(Project)

WESNOWMAN

WHY:IMPACTSPACEq LeapofFaith;GrandChallenge;Mission/Purposeq VisionTemplate;CoreValuesq PaymentTest;PriceSensiQvityMeter

WHO:CUSTOMERPROBLEM/CHANNELSPACEq CustomerSegmentaQon(Testers’ContactLists)q Job-To-Be-DoneStatement;InfluencePyramidq Pain-storming;Root-causeAnalysis(5Whys)q AdviceSolicitaQonVisit;Ethnographyq ColdCallTestq VoteTest(Crowdsourcing)q ProofTest(Prototyping)q Smoke(Fake/FicPonal)Testq WowTestq CustomerConsumpQonChain(10QuesPons)

WHAT:PRODUCT/STRATEGYSPACEq TheoreQcalPrototypeq VirtualPrototypeq MinimumViablePrototypeq MinimumAwesomeProduct

HOW:PROCESS/RESOURCESPACEq Q.O.N.E.S.:QuesPoning;Observing;NetworkingExperimenPng;

Synthesisq SoluQon-ProcessTemplate(Build-Measure-LearnLoop);Scrumq BusinessModelCanvas/Snapshot


WESNOWMAN



BUSINESSMODELENGINE

WHAT

WHO

WHY

HOW

WHY:IMPACTSPACEq LeapofFaith;GrandChallenge;Mission/Purposeq VisionTemplate;CoreValuesq PaymentTest;PriceSensiQvityMeter

WHO:CUSTOMERPROBLEM/CHANNELSPACEq CustomerSegmentaQon(Testers’ContactLists)q Job-To-Be-DoneStatement;InfluencePyramidq Pain-storming;Root-causeAnalysis(5Whys)q AdviceSolicitaQonVisit;Ethnographyq ColdCallTestq VoteTest(Crowdsourcing)q ProofTest(Prototyping)q Smoke(Fake/FicPonal)Testq WowTestq CustomerConsumpQonChain(10QuesPons)

WHAT:PRODUCT/STRATEGYSPACEq TheoreQcalPrototypeq VirtualPrototypeq MinimumViablePrototypeq MinimumAwesomeProduct

HOW:PROCESS/RESOURCESPACEq Q.O.N.E.S.:QuesPoning;Observing;NetworkingExperimenPng;

Synthesisq SoluQon-ProcessTemplate(Build-Measure-LearnLoop);Scrumq BusinessModelCanvas/Snapshot

People

Product(Strategy)

Process(Resources)

Purpose

ChecklistofIdeas/ToolsforWEFractal(Project)



WHAT

WHO

WHY

HOW

WESNOWMAN

q No.&%ofstudentswhoregistered

q No.&%ofreturneesq ViralityCoefficient

MVP:“Facemash”SocialNetworkingWebsite

StrugglingwithbeingIsolated;Clukeredwebsites;NotconnecQng/sharinginfowithfamilyandfriends

Providetoolthathelpstoconnectwithfamilyandfriends24x7



Appendix1

PEOPLEFIRSTCOMMUNITY(PFC)MAP–ZoomOutPerspecPveCommunityMappingforCommunityProblemSolving&ProjectManagement(CPSPM)

WHO(Provider)

EMPLOYEES

COLLABORATORS

CUSTOMERS

OTHERPARTIES

COMPETITO

RSq  FUTURE(ToDo) q  PRESENT(Doing) q  PAST(Done)JobToGetDone(JTGD):..................................................................... Pain/Delight(-/+):….....


1

23

45

67

89

EMPLOYEES

(1-3)

COLLABORATORS

(4-7)

CUSTOMERS

(8)

OTHERPARTIES

(9-10)COMMUNITY

(Stakeholders;Interpreters)

“Shamrock”

10

COMPETITO

RS

WHO(Provider)

PEOPLEFIRSTCOMMUNITY(PFC)MAP–ZoomInPerspecPveCommunityMappingforCommunityProblemSolving&ProjectManagement(CPSPM)

q  FUTURE(ToDo) q  PRESENT(Doing) q  PAST(Done)



EMPLOYEES

COLLABORATORS3

OTHERPARTIES

COLLABORATORS2

RectangularCOMMUNITYMAP–ZoomInPerspecPveCommunityMappingforCommunityProblemSolving&ProjectManagement(CPSPM)


CUSTO

MERS

COLLABO

RATORS1

COLLABO

RATORS4

COMPETITORS(NewEntrants(Startups);SubsQtutors)

WHO(Provider)



46

5

7

8

9Custom

ers(Users)Complementors(“Frenemies”)

Society(Governm

ent;Influencers;

Non-custom

ers)Investors/Donors(Board)

Con_ngentWorkforce

Self-employedProfessionals

CoreTeam/Professionals1

2

3

RectangularCOMMUNITYMAP–ZoomOutPerspecPveCommunityMappingforCommunityProblemSolving&ProjectManagement(CPSPM)


Prosumers

(Co-creators)10


WHO(Provider)

Contractors(Outsourcing;Consultants)

Suppliers/Partners(Distributors)



45

6

7

8

9Custom

ers(Users)Complementors(“Frenemies”)

Society(Governm

ent;Influencers;

Non-custom

ers)Investors/Donors(Board)

Suppliers/Partners(Distributors)

Contractors(Outsourcing;Consultants)

Con_ngentWorkforce

Self-employedProfessionals

CoreTeam/Professionals1

2

3

RectangularCOMMUNITYMAP–ZoomOutPerspecPveCommunityMappingforCommunityProblemSolving&ProjectManagement(CPSPM)


10Prosum

ers(Co-creators)

KEY:RelaPonship(FlowofPIGS:Product;InformaPon;Goods;Services)


WHO(Provider)



COMMUNITYHEALTHMATRIX:PROBLEMS,NEEDS,ANDSOLUTIONSCommunityMappingforCommunityProblemSolving&ProjectManagement(CPSPM)


COMMUNITY(Stakeholders;Interpreters) Physical Intellectual EmoQonal Spiritual

WHO(Provider)

1 EMPLOYEES2

3

4 COLLABORATORS

5

6

7

8 CUSTOMERS(USERS)

9 OTHERPARTIES10

COMPETITORS

q  SOLUTIONSq  PROBLEMS/CONSTRAINTS/NEEDS



COMMUNITYHEALTHMATRIX:PROBLEMS,NEEDS,ANDSOLUTIONSCommunityMappingforCommunityProblemSolving&ProjectManagement(CPSPM)


COMMUNITY(Stakeholders;Interpreters) Physical Intellectual EmoQonal Spiritual

WHO(Provider)

1 CoreTeam/Professionals

2 Self-employedProfessionals

3 Con_ngentWorkforce

4 Prosumers(Co-creators)

5 Contractors(Outsourcing)

6 Suppliers/Partners(Distributors)

7 Complementors(“Frenemies”)

8 Customers(Users)

9 Investors/Donors(Board)

10 Society(Government;Influencers;Non-customers)

COMPETITORS

q  SOLUTIONSq  PROBLEMS/CONSTRAINTS/NEEDS



Appendix2


WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

WHA

T

HOW




WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)


ThrivingandSustainable

WE-Economy

WHA

T

HOW




WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

ENTERPRISE

WHA

T

HOW


ThrivingandSustainable

WE-Economy




WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)





WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)





WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

I-WEFractalRadicallySimplifyWork&Life

WHOamI:ID?

WHOhelpsme:KP?

WHOMdoIhelp:CS?

WHATdoIwant/deliver:VP?

WHATareavailableresources:KR?

WHATaremyrelaPonships:CR?

WHYamIhere/there:PU?

WHYdoIdowhatIdo:CV?

WHYshouldpeoplecare:R$?

HOWdoIcreatevalue:KA?

HOWdoIdelivervalue:CH?

HOWmuchdoesitcostorpain:C$?




WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

You-WEFractalRadicallySimplifyWork&Life

WHOareyou:ID?

WHOhelpsyou:KP?

WHOMdoyouhelp:CS?


WHATareyourrelaPonships:CR?

WHYareyouhere/there:PU?

WHYdoyoudowhatyoudo:CV?


HOWdoyoucreatevalue:KA?

HOWdoyoudelivervalue:CH?



WHATdoyouwant/deliver:VP?



WHERE?WHEN?

PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

We-WEFractalRadicallySimplifyWork&Life

WHOarewe:ID?

WHOhelpsus:KP?

WHOMdowehelp:CS?


WHATareourrelaPonships:CR?

WHYarewehere/there:PU?

WHYdoyouwewhatwedo:CV?


HOWdowecreatevalue:KA?

HOWdowedelivervalue:CH?



WHATdowewant/deliver:VP?


PSPFishboneDiagram


WHERE?WHEN?

WEFishboneRadicallySimplifyWork&Life

SYSTEM/SCENE(Result/Effect:Trade-off/

Problem)


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)



WHERE?WHEN?


Problem)


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)



Applica_onsSimply&RapidlyDiscoverYourWHO,WHAT,HOW,andWHY


WHERE?WHEN?


Problem)


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

WHOamI:ID?

WHOhelpsme:KP?

WHOMdoIhelp:CS?

WHATdoIwant/deliver:VP?


WHATaremyrelaPonships:CR?

WHYamIhere/there:PU?

WHYdoIdowhatIdo:CV?


HOWdoIcreatevalue:KA?

HOWdoIdelivervalue:CH?


I-WEFishboneRadicallySimplifyWork&LifeWEFishbone

RadicallySimplifyWork&Life



WHERE?WHEN?


Problem)


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

WHOareyou:ID?

WHOhelpsyou:KP?

WHOMdoyouhelp:CS?

WHATdoyouwant/deliver:VP?


WHATareyourrelaPonships:CR?

WHYareyouhere/there:PU?

WHYdoyoudowhatyoudo:CV?


HOWdoyoucreatevalue:KA?

HOWdoyoudelivervalue:CH?


You-WEFishboneRadicallySimplifyWork&LifeWEFishbone




WHERE?WHEN?


Problem)


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

WHOarewe:ID?

WHOhelpsus:KP?

WHOMdowehelp:CS?





WHYdowedowhatwedo:CV?





We-WEFishboneRadicallySimplifyWork&LifeWEFishbone




WHERE?WHEN?


Problem)


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)

WHOarewe:ID?

WHOhelpsus:KP?

WHOMdowehelp:CS?





WHYdowedowhatwedo:CV?





We-WEFishboneRadicallySimplifyWork&LifeWEFishbone




WES_ckmanRadicallySimplifyWork&Life

PersonalWESQckman


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)




WES_ckmanRadicallySimplifyWork&Life

PersonalWESQckman


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)




WHERE?WHEN?

World-classCoachingonPeopleFirstOrganiza_on&Design(PFOD)&MasterofBusinessModelEngineering(MBME)[email protected]&hkp://peoplebeforeprofit.com.au/p/featured-speakers


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)


Problem)

WEAircramPSPThinking:“SoluPonstoAnything,Anywhere,andatAnyPme”


WHERE?WHEN?


PEOPLE(P)

SYNERGY(S)

PURPOSE(P)


Problem)




WHERE?WHEN?



PEOPLE(P)

SYNERGY(S)

PURPOSE(P)


Problem)

AnywhereAny_me Anything


StagesinTheEvolu_onoftheWE-Economy

ORPHAN(Stone)Pakern

CHAIN(Linear/Pipe)

Pakern

TREE(Hierarchical/V-)

Pakern

TRIANGLE(Network)Pakern

WEB(Network)Pakern

NoMarket 1-SidedMarket 2-SidedMarket 2-SidedMarket MulQ-sidedMarket

OfflineBusinessModelEngine

q ClassicFactoryq Retail(Grocery)q ClassicTaxi/Hotelq Bookstore

q Bank;ShoppingMallq ClassicRadio/TVStaPonq ClassicNewspaperq Mega-Supermarkets

q DaPngAgencyq Single’sClubq TaxiAgencyq AirlineCompany

q HealthcareProvider(Hospital)q GameConsoleManufacturerq CreditCardSupplierq AucPonAggregator

OnlineBusinessModelEngine

q eProductSellersq eBookstore

q eFranchiseq OnlineBank

q OperaPngSystemq Photo-sharingSite

q Peer-to-Peer(P2P)Exchangeq  InternetTelephone

SpecificOrganiza_ons

*AppleComputer*Sony(CDPlayer)*OriginaliTunes

*HewlejPackard(HP)*YellowPages

*Match.com*Lulu.com*PayPal*Apple(iTunes;iPod)

*Google*Facebook*Apple*Amazon*YouTube*Uber*Airbnb*Visa*MasterCard

Supplier(Enterprise)

Customer1

Custom

er2 Customer1

Custom

er2 Customer1

Custom

er2

Custom

er3




Customer


The5StagesofEvolu_onofaWe-EconomySimplyVisualizeandPredictPakernsintheEvoluQonofBusinessModelEngines



WHAT

WHY

WE-CompassFourHabitsoftheWE-Economy

4HabitsoftheWE-Economy

WHO

HOW


WHERE

WHEN

SharedHappiness

Plaoorm

Examples:Amazon;Wikipedia;Facebook;Uber;Airbnb

Collabora_on

WE-Economy

Community

WE-Compass


I-Enterprisevs.WE-EnterpriseEvoluPonofBusinessModelEnginesintheWE-Economy


WHAT

WHY

BUSINESSMODELENGINEforTypicalWE-Enterprise

SharedHappiness(SharedValue)

WHO

HOW

WE-Enterprise(Network;MulP-sidedMarket)

WHAT

WHY

SingleProduct/Service

Provider;Func_onalSilo(s)

BUSINESSMODELENGINEforTypicalI-Enterprise

ProfitMargin(PersonalProfit)

OneCustomerSegment

WHO

HOW

I-Enterprise(Chain;Pipe;One-sidedMarket)

Plaoorm/Service(Infrastructure;Tools/API)

q  Prosumersq  DemandersCommunity;Sponsors

Examples:Bookstore;Studio;Factory(Phone);Taxi;Hotel

Provider;Collabora_on;Matching;BigData

Examples:Amazon;Wikipedia;Facebook;Uber;AirbnbWorld-classCoachingWEThinking&MasterofBusinessModelEngineering(MBME).PSPStrategist


Dr.EdwardLewellen:“BrilliantStrategistandExpertinOrganizaPonalDesignandExecuPon.”BradFergusson:“YoucertainlysaidthatrightEdwardLewellen.Ihavebeentoliterally100'sofconferencesandseminarsoverthelast25oddyears.IhaveseentheBESTofthebest-TonyRobbins,RobertKiosaki,ZigZiglar,LesBrownandmanyothers.WhatRodKing,Ph.D.hastoshareandteachpeopleistheFUTURE.HisrevoluPonarythinking,backedupbyhardproofisnothingshortofBRILLIANT!!”

AboutRodKing,PhD

JointheMovement

PEOPLE.SYNERGY.PURPOSE.(PSP)“SoluPonstoAnything,Anywhere,andatAnyPme”

MoreinformaQonaboutthePSPGlobalConferenceisavailableat:hqp://peoplebeforeprofit.com.au/p/featured-speakers