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The 10 Coolest BrandsAccording to Generation Z

10. Chrome

A web browser might not be the first thing that comes to mind when you think of things that are popular among teenagers, but Google’s study found that teens were big fans of Chrome’s speed and reliability.

Image source: Alphabet.

9. Nike

Nike’s track record of stylishness and association with many of the world’s most famous athletes has helped the company build an incredibly strong brand. Teens are especially high on the company’s Jordan Brand products.

Image source: Nike.

8. Doritos

Unsurprisingly, snack food is very popular with teens. PepsiCo’s Doritos came in as the eighth-coolest brand on Google’s list.

Image source: PepsiCo.

7. PlayStation

Video games ranked as the most popular hobby for teenage boys.

Sony’s PlayStation has strong brand affinity among Generation Z, but it wasn’t ranked as the coolest gaming platform. Read on to see which video game brand ranked higher.

Image source: Sony.

6. GoPro

GoPro’s business has struggled over the last year, but the brand still has big pull with teens according to Google’s study.

Image source: GoPro.

Mondelez International’s Oreo ranked as the most popular food and beverage brand.

Teens gave Oreo high marks for its variety of flavors and entertaining marketing campaigns.

Image source: Mondelez.

5. Oreo

4. Xbox

While PlayStation is more popular with millennials, Microsoft’s Xbox brand is seen as cooler by those in Generation Z.

Image source: Xbox.

3. Google

Teens reported an affinity for Google because of its popular search engine and innovative initiatives like autonomous cars and smartglasses.

Image source: Alphabet.

2. Netflix

Google’s study found that Netflix earned “cool points” for its selection of content and affordability.

The video service ranked as the second-most popular streaming platform and the second-most popular brand overall.

Image source: Netflix.

1. YouTube

Google’s YouTube platform hosts an incredibly diverse range of content and gives teens ways to communicate with each other and a new generation of internet-based celebrities.

These qualities helped YouTube rank as the most popular brand among teens.

Image source: Alphabet.

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