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1
How To Use Email Marketing To Increase
Sales For Your Landscaping Business
2Title of post StrategicLandscaper.Com
Tested & Proven Direct
Mail Campaign For
Landscape Professionals
3Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Campaign Secret:
4Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Campaign Secret:
5Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Mail To Recent Home Buyers
How Do You Define Direct Mail Success?
6Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Average Return Rates:
7Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Average Return Rates:
8Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
1% Response Rate
Average Return Rates:
9Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
1% Response RateGet A Call
Benefits of Each New Customer
10Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
11Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Predictable ROI
12Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Predictable ROILifetime Value of a Customer
13Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Predictable ROILifetime Value of a Customer
Referrals
14Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Predictable ROILifetime Value of a Customer
ReferralsLong Term Benefits
New Home Owner Direct Mail Campaign
15Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
A Step By Step Guide
Who Does What?
16Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Time
17Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
The Process
18Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Identify Your Target Market
19Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Geography
20Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Demographics
21Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Create Your List
22Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Create Your List
23Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Purchase A List
Create Your List
24Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Purchase A ListMLS
Create Your List
25Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Purchase A ListMLS
Reference USA
Design Your Campaign
26Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
27Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
What is your offer(s)?
28Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
What is your offer(s)?Need Based?
29Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
What is your offer(s)?Need Based?
Is It Irresistible?
30Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
What is your offer(s)?Need Based?
Is It Irresistible?Split Test
31Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
What is your offer(s)?Need Based?
Is It Irresistible?Split Test
Positioning
32Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
What is your offer(s)?Need Based?
Is It Irresistible?Split Test
PositioningBudget
Postcard Design
33Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
34Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
High Resolution
35Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
High ResolutionWhat Size Postcard To Use?
36Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
High ResolutionWhat Size Postcard To Use?
Postcard Finish
37Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
High ResolutionWhat Size Postcard To Use?
Postcard FinishPrint A Test Sample
38Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Mailing Frequency
39Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Mailing FrequencyMailing Sequence
40Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Mailing FrequencyMailing SequenceAdjust Your Offers
41Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Mailing FrequencyMailing SequenceAdjust Your Offers
Phone Tracking Numbers
42Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Medium Variations
43Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Medium VariationsMailing Schedule
Implement Your Campaign
44Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Final Considerations
45Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Final Considerations
46Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Online vs Local Printer
Final Considerations
47Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Online vs Local PrinterStickers vs Printed Labels
Final Considerations
48Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
Online vs Local PrinterStickers vs Printed Labels
Stamps/Machine vs Mailing Service
Take Action
49Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com
StrategicLandscaper.Com