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Tested & Proven Direct Mail Campaign For Landscape Professionals

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Page 1: Tested & Proven Direct Mail Campaign For Landscape Professionals

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Page 2: Tested & Proven Direct Mail Campaign For Landscape Professionals

How To Use Email Marketing To Increase

Sales For Your Landscaping Business

2Title of post StrategicLandscaper.Com

Page 3: Tested & Proven Direct Mail Campaign For Landscape Professionals

Tested & Proven Direct

Mail Campaign For

Landscape Professionals

3Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 4: Tested & Proven Direct Mail Campaign For Landscape Professionals

Campaign Secret:

4Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 5: Tested & Proven Direct Mail Campaign For Landscape Professionals

Campaign Secret:

5Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Mail To Recent Home Buyers

Page 6: Tested & Proven Direct Mail Campaign For Landscape Professionals

How Do You Define Direct Mail Success?

6Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 7: Tested & Proven Direct Mail Campaign For Landscape Professionals

Average Return Rates:

7Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 8: Tested & Proven Direct Mail Campaign For Landscape Professionals

Average Return Rates:

8Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

1% Response Rate

Page 9: Tested & Proven Direct Mail Campaign For Landscape Professionals

Average Return Rates:

9Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

1% Response RateGet A Call

Page 10: Tested & Proven Direct Mail Campaign For Landscape Professionals

Benefits of Each New Customer

10Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 11: Tested & Proven Direct Mail Campaign For Landscape Professionals

11Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Predictable ROI

Page 12: Tested & Proven Direct Mail Campaign For Landscape Professionals

12Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Predictable ROILifetime Value of a Customer

Page 13: Tested & Proven Direct Mail Campaign For Landscape Professionals

13Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Predictable ROILifetime Value of a Customer

Referrals

Page 14: Tested & Proven Direct Mail Campaign For Landscape Professionals

14Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Predictable ROILifetime Value of a Customer

ReferralsLong Term Benefits

Page 15: Tested & Proven Direct Mail Campaign For Landscape Professionals

New Home Owner Direct Mail Campaign

15Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

A Step By Step Guide

Page 16: Tested & Proven Direct Mail Campaign For Landscape Professionals

Who Does What?

16Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 17: Tested & Proven Direct Mail Campaign For Landscape Professionals

Time

17Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 18: Tested & Proven Direct Mail Campaign For Landscape Professionals

The Process

18Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 19: Tested & Proven Direct Mail Campaign For Landscape Professionals

Identify Your Target Market

19Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 20: Tested & Proven Direct Mail Campaign For Landscape Professionals

Geography

20Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 21: Tested & Proven Direct Mail Campaign For Landscape Professionals

Demographics

21Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 22: Tested & Proven Direct Mail Campaign For Landscape Professionals

Create Your List

22Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 23: Tested & Proven Direct Mail Campaign For Landscape Professionals

Create Your List

23Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Purchase A List

Page 24: Tested & Proven Direct Mail Campaign For Landscape Professionals

Create Your List

24Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Purchase A ListMLS

Page 25: Tested & Proven Direct Mail Campaign For Landscape Professionals

Create Your List

25Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Purchase A ListMLS

Reference USA

Page 26: Tested & Proven Direct Mail Campaign For Landscape Professionals

Design Your Campaign

26Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 27: Tested & Proven Direct Mail Campaign For Landscape Professionals

27Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

What is your offer(s)?

Page 28: Tested & Proven Direct Mail Campaign For Landscape Professionals

28Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

What is your offer(s)?Need Based?

Page 29: Tested & Proven Direct Mail Campaign For Landscape Professionals

29Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

What is your offer(s)?Need Based?

Is It Irresistible?

Page 30: Tested & Proven Direct Mail Campaign For Landscape Professionals

30Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

What is your offer(s)?Need Based?

Is It Irresistible?Split Test

Page 31: Tested & Proven Direct Mail Campaign For Landscape Professionals

31Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

What is your offer(s)?Need Based?

Is It Irresistible?Split Test

Positioning

Page 32: Tested & Proven Direct Mail Campaign For Landscape Professionals

32Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

What is your offer(s)?Need Based?

Is It Irresistible?Split Test

PositioningBudget

Page 33: Tested & Proven Direct Mail Campaign For Landscape Professionals

Postcard Design

33Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 34: Tested & Proven Direct Mail Campaign For Landscape Professionals

34Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

High Resolution

Page 35: Tested & Proven Direct Mail Campaign For Landscape Professionals

35Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

High ResolutionWhat Size Postcard To Use?

Page 36: Tested & Proven Direct Mail Campaign For Landscape Professionals

36Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

High ResolutionWhat Size Postcard To Use?

Postcard Finish

Page 37: Tested & Proven Direct Mail Campaign For Landscape Professionals

37Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

High ResolutionWhat Size Postcard To Use?

Postcard FinishPrint A Test Sample

Page 38: Tested & Proven Direct Mail Campaign For Landscape Professionals

38Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Mailing Frequency

Page 39: Tested & Proven Direct Mail Campaign For Landscape Professionals

39Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Mailing FrequencyMailing Sequence

Page 40: Tested & Proven Direct Mail Campaign For Landscape Professionals

40Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Mailing FrequencyMailing SequenceAdjust Your Offers

Page 41: Tested & Proven Direct Mail Campaign For Landscape Professionals

41Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Mailing FrequencyMailing SequenceAdjust Your Offers

Phone Tracking Numbers

Page 42: Tested & Proven Direct Mail Campaign For Landscape Professionals

42Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Medium Variations

Page 43: Tested & Proven Direct Mail Campaign For Landscape Professionals

43Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Medium VariationsMailing Schedule

Page 44: Tested & Proven Direct Mail Campaign For Landscape Professionals

Implement Your Campaign

44Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 45: Tested & Proven Direct Mail Campaign For Landscape Professionals

Final Considerations

45Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 46: Tested & Proven Direct Mail Campaign For Landscape Professionals

Final Considerations

46Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Online vs Local Printer

Page 47: Tested & Proven Direct Mail Campaign For Landscape Professionals

Final Considerations

47Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Online vs Local PrinterStickers vs Printed Labels

Page 48: Tested & Proven Direct Mail Campaign For Landscape Professionals

Final Considerations

48Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Online vs Local PrinterStickers vs Printed Labels

Stamps/Machine vs Mailing Service

Page 49: Tested & Proven Direct Mail Campaign For Landscape Professionals

Take Action

49Tested & Prove Direct Mail Campaign For Landscape Professionals StrategicLandscaper.Com

Page 50: Tested & Proven Direct Mail Campaign For Landscape Professionals

StrategicLandscaper.Com