TESLA MOTORS:AT THE INTERSECTION OF

INNOVATION & INTEGRATION

Greg Papay, FAIAteslamodels.wordpress.com

$1,000 Model S Discount: http://ts.la/greg8061

tesla’s missionto accelerate the adoption of sustainable transport

why a relevant model?an industry ripe for change

founded: 2003roadster prototype: 2006

roadster production: 2008TSLA IPO + factory: 2010

model s introduction: 2012motor trend ‘13 COY: 2012

CR ‘best ever’: 2013dual motor model s: 2014model x production: 2015model 3 production: 2017

teslaman sighted

tesla’s history:

tesla’s secret master plan:

elon musk

space X

solar city

Hyperloop Slidehyperloop

create a(n electric) car unlike any other

innovation + integrationapproach +

process

manufacturing

sales + service

performance + design

innovation + integration: approach + process

.reason from first principles

.do we offer our clients ‘first

principles’ thinking often

enough?

.champion a vertically

integrated team

.are we willing to commit to

truly integrated businesses or

designs?

.entrench leadership in

design, engineering and

manufacturing

.are we willing to make similar

efforts?

.create a culture of innovation

.do we require enough innovation

as part of our creative process?

.what makes us attractive to top

talent?

.articulate a mission that

motivates employees and

customers

.do we offer a compelling

mission and vision to clients and our offices?

reason from first principles

champion a vertically integrated team

entrench leadership in design + engineering

create a culture of innovation

articulate a mission that motivates

innovation + integration: approach + process

innovation + integration: performance + design

.rethink on a systems level –

adapt technology

.what unexpected

elements can we adapt to our

purposes?

.exceptional CoD.extraordinary

CoG

motor

gear box

inverter

battery

dual motors

.optimize packaging

.wouldn’t our industries offer

better designs if we dedicated our efforts similarly?

.

.commit to a form language

of performance

.given every industry’s

resource consumption,

shouldn’t this be our imperative?

.embrace human-centered

design

.can’t we all use a human centered

approach to fuel innovation?

.create a holistic ecosystem of

design

.how is this not part of the world with

which we should be concerned?

rethink on a systems level - adapt technology

optimize packaging

commit to a form language of performance

embrace human-centered design

create a holistic ecosystem of design

innovation + integration: performance + design

innovation + integration: manufacturing

.internalize prototyping and

fabrication

.shouldn’t we use digital

technologies to test and

prototype?

.initiate adaptable

digital design + fabrication

.can we commit to more efficient

and accurate production?

.internally develop and

code software

.should more of the value of

what we do be embedded in

writing code for to help us

design?

.pursue technological

advances

.what technological

improvements will create our ‘gigafactory’?

.seek symbiotic opportunities

.what related products or

processes would impact your

industry similarly?

internalize prototyping and fabrication

initiate adaptable digital design + fabrication

internally develop + code software

pursue technological advances

seek symbiotic opportunities

innovation + integration: manufacturing

innovation + integration: sales and service

.question antiquated

delivery methods

.how do we best serve our

clients?

.continually upgrade the

user experience

.how can we create feedback

loops with rich data?

.perpetually improve

products and service

.how can we offer continual

improvements to our projects?

.automate the mundane to

open up opportunity

.what can we automate to

increase efficiencies?

.make a perceived

weakness a strength

.how can we turn our assumed

weaknesses into strengths?

question antiquated delivery methods

continually upgrade the user experience

perpetually improve products and service

automate the mundane to open up opportunity

make a perceived weakness a strength

innovation: sales + service

our future

TESLA MOTORS:AT THE INTERSECTION OF

INNOVATION & INTEGRATION