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Service Capability Management - Methodology Prepared by: Peter Skoularikos, Principal Consultant

Telecom service capability methodology summary 02

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Multi-service telecommunications capability planning methodology based on interpetation of standards - rewroked from a Vivit presentation.

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Page 1: Telecom  service  capability methodology  summary 02

Service Capability Management - Methodology

Prepared by: Peter Skoularikos, Principal Consultant

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Telecoms operational management

• Discuss context of telecommunication services and how these are managed

o Telecom silos

o System convergence

•Describe operational support systems

o Description of key components

o Service assurance enablers

o Commercial considerations

•Standards & Methodology for preparing service management projects

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Telco domain and Context

Part 1 – Domain

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Telecommunications Services

TELECOMS

• Heterogeneous services

• Networks of Networks

• Multiple equipment standards

• Multiple devices

• Multiple communication standards

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Telecommunication Service Management Problem Overview

• Telecommunication services are increasingly complex, with the requirement to converge the build and operations of heterogeneous technologies and IT systems into composite services

• The customer experience is based across technologies, processes and traditional organisational boundaries ie. VOIP, Mobile – broadband convergence

• One of the biggest challenge facing operators is in

o increasing efficiency and reducing cost of product delivery ( Capex )

o managing cost of ownership for systems and operations ( Opex )

• Budgets are restricted and are consumed by maintenance - increasing ROI on current systems and resources and extending support staff efficiency is key

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Assurance Problem Outline

Innovation curve

• Operator legacy landscape lags behind innovations in broadband, IP , device development

• Organisational structure and processes are stovepipe focused within discrete technology sectors , as per the legacy approach

Operational impacts

• Point solutions are developed to address new feature and service development leading to proliferation of systems and increasing complexity in service delivery and assurance operations

• Multiple teams working on the same issue ( Support Level 1 , 2 & 3 ) @Everyone is working on the problem!

• Multiple tools and master data repositories lead to data inaccuracies , redundancies and inconsistencies - pushing up operational costs

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Traditional Telco Organisational and System Stovepipes

Operations

1. DTV

2. VOIP

3. IP

Engineering

1. Transmission Planning

2. Service Planning

3. Access Planning

IT/Service Delivery

1. DTV

2.VOIP

3. IP

Inventory Inventory Inventory

Information Systems

Marketing/Business

1. DTV

2.VOIP

3. IP

Sales

ShippingTool Development Tool Development

Information Systems Information Systems

Tool Development

Inventory

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NGOSS Converged service management

Operations

1. DTV

2. VOIP

3. IP

Engineering

1. Transmission Planning

2. Service Planning

3. Access Planning IT/Service Delivery

1. DTV

2.VOIP

3. IP

UCMDB

Information Systems

Marketing/Business

1. DTV

2.VOIP

3. IP Sales

Shipping

Tool Development

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Organisation and Processes

1st/2nd generation legacy system - converged services expansion maintains

vertical organisation for systems and resources in silos Technologies and

services

SDH ATM IP IT PSTN PLMN Video

Procure

Design

Deploy

Deploy/Operate

3rd generation – converged service organisation - classified into key process areas

* Converged service function allows for process simplification, strengthening capability and skills transferOrganisational unit Engineering Service Design ( Deploy ) Deploy + Operate Organisation

Function Transmission – Transport -

architecture

Business and architecture Business and

architecture

Pro

cess defin

ition

and

stand

ards

Technologies and

services

SDH,ATM,IP,PLMN,PSTN Voice,IP,DTV Voice,IP,DTV

Procure

Design

Design Services

Deploy

Deploy/Operate

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Processes/Functions and systems

Part 2 – Systems

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The service fulfilment process

Customer Service

Revenue

Management

Distribution

Delivery/Provisioning

Resource Inventory

Customer

Packaging

$

$ $

Sales

Partner

Operations

Management

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The service assurance process

Distribution

Front Office/Web Portal

Customer

Partner

Back Office

support

Fault detection

& correction

Fault Report

Fault Resolution

Resource Inventory

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Telecoms Process/Functional Stack

Service Management / Support

Configuration

Management

Partner

UCMDB

CASACSCMTS

Application

Management

Mediation Bus

Problem management

SoftSwitch Gateway

EAI Bus

Correlation

FaultManagement/

Performance Management

Trouble Ticketing

Gateway

Partner

Order Handling

Resource Provisioning

Service Configuration &

Activation

Selling

CIO

Engineering

Operations

Legend

QoS

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Telecoms Process/Functional Stack – eTOM mapping

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Service Assurance/Service Management functional components

The system software suite provides for all standard service management functionality

Service Management / Service Support

• Problem Management

• Fault Management/Performance Management

• Trouble ticketing / Incident Management

• Service Management ( Root cause analysis )

• Availability /SLA management

Resource Management / Configuration Management

• Infrastructure Management

• Configuration management

• Inventory

Interfaces and adaptors

• OSS/J, MTOSI

• Configuration management

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The legacy application / data landscape

Discrete inventories and configuration maintained

1 Patch panel

1 Web services

1 Comm-link.30

1 Security

1 Customer service

Symbol Count Description

ATM/IP

Service Plan /Delivery

Quality Assurance9/29/2009

Trail

9/29/2009

Line

9/29/2009

VPN

Quality Assurance

9/29/2009

PE

18/06/2006

CP

Quality Assurance

1 Patch panel

1 Cable termination

1 Amplifier

1 Comm-link.30

Symbol Count Description

Line/SDH

Transmission Planning

1 Web services

1 Security

1 Customer service

Service Planning

Symbol Count Description

DTV/Voice/IPTRAIL:REF01

1 Patch panel

1 Web services

1 Cable termination

1 Amplifier

1 Comm-link.30

1 Security

1 Customer service

Symbol Count Description

DTV/Voice/IP

Operations

CIRCUIT:REF02

DeliveryTransmission

Group

-Fault Number

-Category

Operations

Customer Service

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Applying process and function consolidation for network

assurance

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The methods used to set up an assurance strategy

Part 3 – Methodology

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• Develop assurance process methodology based on eTOM, ITIL

• Develop management processes over service assurance cycle

• Source and select vendors and external service providers

• Establish organisational architecture blueprint

• Architecture definition for integration to external systems

• Pilot project definition and implementation

• Design and implementation management through architecture governance

Approach

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• Define architecture standards to enable understanding the current environment and planning for change – most of all consistency and traceability

Standards

Business Domain Architecture

Application Architecture

Information Architecture

Integration ArchitectureSecurity

Architecture

Infrastructure

Technology TMF,IEEE,IETF

Application

Function TMF,IEEE,IETF

Business

Process TMF

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Methodology

Architecture Stage Steps Process and Infrastructure Viewpoint Models

A. Initiation and Framework Stage Adopt/Develop architecture and business process frameworks

Framework and business process ( TOGAF,TMF, ITIL )

Principles and governance

B. Baseline(AS-IS) Description Stage

(IT Analysis Stage )

Revise principles

Analyze problem statement

Gather information requirements

Define current organisational structure

Define current processes

Develop / Adopt alignment method

Notations,Physical and Logical descriptions

Project Folder

C. Target Architecture stage Process definition and revision/simplification

Physical and Logical views

Architectural description

Design proposal

Governance revised and applied

D. Operations planning Organizational and Process development

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• Enable process – system mapping and road-map definition - enables the definition of operational processes, common terminology , cost model and functional separation

Standards - TMF

Fulfilment Assurance Billing

Product & Portfolio Management

· Data

· Telephony

· Internet

· TV

· VAS

Customer Interface Management

Resource Management

· CRM

· Self Care Portal

· Phone / Letter / Fax

· Service Planning

· Provisioning

· Network Plan / Design

· System Management

Ø Leads Management

Ø Sales

Ø Channel Management

Ø Sales force Management

Ø Marketing

Ø Campaign Management

Ø Customer Contact Management

Ø Customer/Account Management

Ø Order Entry and Management

Ø Integrated Order Management

Ø Configuration Management

Ø Provisioning Interconnect

Ø Network / Element Management

Ø Resource incident management

Ø Network/System Trouble Tickets

Ø Service Problem management

Ø Fault / Service Correlation

Ø Trouble ticketing

Ø Workforce management

Ø SLA Management

Ø Product Development

Ø Offer Management

Ø Billing

Ø Account Receivables

Ø Collection Management

Ø Electronic Bill Presentation

Ø Rating

Ø Mediation

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• Define technology architecture to enable assurance process throughout the system landscape and ensure consistency

• Security is key concern for operational systems throughout the organisation

Standards - Togaf

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Using the TOGAF as a guideline , the target architecture will be defined according to the logical and physical baseline components ,applicable to infrastructure modelling .

Technology Physical and logical views will be developed in conjunction with supporting documentation where technology is deemed to be :

The set of systems,software and networks which enable , support and maintain the services delivered to the organisations customers ,including but not restricted to the following areas :

• Desktop : Web browsers

• Infrastructure : Application,platform , data ,network , transmission

• Security : Application security

• Presentation : User Interface

• Application server :

• Management systems : Fault management , operational tools , support structure

• Data and storage :

Technology architecture is deemed to be :

The set of design principles for implementing the technology within an organisation , in fulfilling and enriching the objectives laid out in the business architecture domain and providing the infrastructure and capability to achieve the service delivery objectives .

Technology Definition

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Methodology : Classification and organisation

Defines the process of establishing a service based network management strategy

• Apply standards to ensure common vocabulary and classification terminology as well as alignment to current initiatives • E-TOM and NGOSS provide process identification and mapping enabling visibility

and functional definition for acquisition and planningo Service Fulfillmento Service Assurance

• ITIL provides a service centric view of the functional landscape ( ITIL v3 ) ITSM and BSA / BSM

• TOGAF provides architectural guidelines for strategic system decision making and business alignment to technology

• Establish baseline reference for service infrastructure information • Catalogue equipment• Catalogue and classify services• Identify organisational boundaries and ownership areas• Develop process flow for each functional area ( Service impact assesment )

• Establish migration path

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Methodology : Pilot Project

• Select a specific service with measurable SLA and bring under configuration management • Classification and service modelling

o Organisationo Tools/Systems/Applicationso IT/Network/Engineering

• (Auto ) Discovery of network elements and systems• Design Topology – system , network and circuit • Implement in UCMDB • Build change management process • Build correlation rules• Build Topology Based Event Correlation

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Quality Of Service Example

End-to-End Quality of Service – Collecting data from multiple sources, ensuring quality across services

IT Network

IP Transport

Core

Access

E2E QoS

SLA

eMail

Server

IP

Router

Border

Gateway GGSN

BTS/

Edge

Router

Application Service Access

Point

IT Network Service Access

Point

IP Transport Service Access

Point

IP Transport

Mobile Access Point

CMTS DSLAM

Cable Access Point

DSL Access Point

Network SLA

Transport SLA

Access SLA