Upload
elenachernova
View
722
Download
2
Tags:
Embed Size (px)
Citation preview
OUTSOURCING CONTACT CENTER TELECOMEXPRESS
+7 (495) 995 22 06 WWW.TELECOMEXPRESS.RU
TELECOMEXPRESS ABOUT THE CONACT CENTER
TELECOM-EXPRESS IS THE BIGGEST ALLOCATED CONTACT CENTER IN THE RUSSIAN FEDERATION
2400 operators, 96 supervisors
3 units: Moscow, Rostov-on-Don, Chelyabinsk
1100 + jobsites
Full system redundancy : Moscow: 330 jobsites Rostov-on-Don: 400 jobsites Chelyabinsk: 230 jobsites
Highest quality standard Security and Privacy
Centralized management
ABOUT THE CONTACT CENTER
TELECOMEXPRESS ABOUT THE CONTACT CENTER/KEY PARTNER
TELECOM EXPRESS IS THE FIRST CONTACT CENTER IN RUSSIA, THAT STARTED OUTSOURCING ALL CLIENTS’ CALLS OF THE BIGGEST RUSSIAN GOVERNMENT MONOPOLY “RUSSIAN RAILWAYS”
Single entry point for customers – the number 8-800-775-0000
High uniform serving standards for “Russian Railways” customers on 17 railroads
Full integration with the software complex of “Russian Railways” allowing to receive full information online
FOR THE FIRST TIME IN RUSSIA WE INTRODUCED VOICE MENU IVR WITH VOICE RECOGNITION TECHNOLOGIES, ALLOWING TO SERVE CUSTOMERS WITHOUT THE OPERATOR BEING INVOLVED.
IT RESULTED IN REDUCING THE COSTS BY 40%
TELECOMEXPRESS ABOUT THE CONTACT CENTER/ARCHITECTURE OF CS
Contact center LLC Telecom Express is based on high-tech equipment and operating the latest outsourcing
contact center solutions
ABOUT THE CONTACT CENTER
ABOUT THE CONTACT CENTER
TELECOMEXPRESS ABOUT THE CONTACT CENTER/TECHNOLOGY
Customer service through a system of voice IVR with speech recognition reduces cost by 20% while improving service level.
100% of customers get the answer within 30 seconds. The level of dialing the potential customers is 15% - 30% higher in outbound call campaigns, increasing your sales accordingly.
Accumulation, systematization and analysis of customer data leads to effective use of marketing and advertising budget, due to effective management of customer relationship. According to the experts attracting a new client is from 5 to 10 times more expensive than the retention of an existing one.
The first contact of operator with the customer is 25% more efficient compared to the operators that do not use this system in their work. Efficient delivery of quality evaluation of products or services directly from customers.
SYSTEM OF INTELLECTUAL ROUTING GENESYS
CRM SYSTEM SIEBEL ORACLE
QUALITY MONITORING SYSTEM WITH FUNCTION OF EMOTIONAL ASSESSMENT
VOICE MENU IVR WITH THE SPEECH RECOGNITION SYSTEM
INFORMATION PORTAL AND AUTOMATIC SYSTEM OF STUDY
Reducing the period of study at the launch of new projects by 50%
INFORMATION AND REFERRAL LINE SETUP
TELECOMEXPRESS
Premises:
To maintain the highest service level it is advisory to provide information support and consultations to clients and get the feedback.
Resources of the contact center:
1. Organization of a single entry point hotline , to receive and process clients’ queries.
2. Supporting an in-house hotline in peak load hours with the possibility to assign the 1st line of operators.
3. Supporting the clients – goods and services consultations. Outbound calls to the clients. Gathering the feedback by receiving queries, complaints, questions and offers and passing the information to the people in charge within the partner’s company.
4. Promotion of goods and services to the new clients on inbound calls.
5. Information support of marketing programs.
Advantages:
Fulfillment of the KPI in percentage of received calls and service time, reducing the calling rate for inner departments.
Improving the service level, fast problem solving.
Removal of load from highly qualified specialists, concentrating them on consulting on challenging questions and working with confidential information.
24-hours high quality service for your clients.
SERVICES
DEVELOPMENT OF CLIENT’S BUSINESS. PERFOMING MARKETING
RESEARCH AND SURVEYS.
TELECOMEXPRESS
Premises:
To increase the KPI and maintain high quality service it is essential to identify the needs of the customers, develop the list of existing clients and attract new clients to cooperation.
Resources of the contact center :
1. Outbound calls to evaluate the clients’ satisfaction with goods and services. 2. Outbound calls to perform marketing research and analysis according to the developed and coordinated script. 3. Promotion of additional goods and services on outbound calls to the existing clients.
4. Performing the outbound calls to increase the loyalty of the clients.
Advantages:
Promotion of additional goods and services to existing clients.
Boosting services and goods consumption of existing clients.
Detecting of the needs of the clients to form special offers and perform promotion campaigns of new goods and services. Forming and updating the database of existing clients.
SERVICES
CONSULTING
TELECOMEXPRESS
Premises:
To maintain high quality client service, a systematic client satisfaction assessment is required.
Resources of the contact center :
1. Operator performance quality assessment with Smart logger (speech records analysis). 2. 100% automatized client satisfaction assessment.
Advantages
Quality assessment operation costs reduction. Operator performance quality and efficiency improvement. Detecting client needs to plan and form special offers. Getting analytical reports from 100% of calls.
SERVICES
Six stages Manual assessment
Automatic assessment
Mystery Shopper Complaints assessment
Theme audition Satisfaction assessment
Numerical parameter of the dialog
Lexico-semantic analysis
Emotional state CS controls 100% of clients 100 % of records are analyzed 100% of hidden complaints revealed 100% disloyal clients revealed
AUTOMATIC QUALITY CONTROL SYSTEM
TELECOMEXPRESS SERVICES
Automatic control of operator performance based on speech recognition technologies and emotional state evaluation.
Main goal:
• Best staff
• Best working conditions
• Best IT solutions for contact centers
• Effective service quality control
• 100 % automatized client satisfaction assessment
Flaws of classic assessment technologies:
• Significant resource expenses on assessment
• The number of voice records listened 1-3%
• Development opportunities only partly revealed
PERFOMANCE QUALITY CONTROL
TELECOMEXPRESS SERVICES
Manual assessment
Quality control
Feedback
Automatic control (100% of calls)
Mystery Shopper
Solution:
•Combined methods of performance quality control.
•Manual resources economy.
PERFOMANCE QUALITY CONTROL
TELECOMEXPRESS SERVICES
Method of control Periodicity Sampling
Manual calls assessment Monthly for each employee 5 calls
Automatic calls assessment On-line for each employee 100% calls
Mystery Shopper, test calls on problem topics
Weekly each unit 50-60 calls
Complaints analysis Weekly - operation Monthly – dynamic analysis
100% of complaints
Theme audition Monthly 40-50 calls
Client satisfaction evaluation Quarterly 400- 500 respondents
QUANTITATIVE PARAMETRS AND TIMING OF CALLS
TELECOMEXPRESS SERVICES
• Telephony
• Average talk time
• Hold quantity for one client*
• Hold time for one client*
• Average Speed of Answer*
• End of talk control
• Quantity of radials for one client
• Speech activity parameters
• Operator speech to the talk record time ratio
• Operator speech to client speech time ratio
• The number of client’s speech interruptions*
* - parameters that are included into automatic assessment system
LEXICO-SEMANTIC SPEECH ANALYSIS
TELECOMEXPRESS SERVICES
• Agreed script phrases control
• Conflict words and factors revelation
• Control of forbidden words and phrases
• Verbal indicators of client satisfaction revelation
LEXICO-SEMANTIC SPEECH ANALYSIS
TELECOMEXPRESS SERVICES
Key words not found!
Key words found!
Key word in speech
Table of results
CLIENT SATISFACTION AUTOMATIC CONTROL
TELECOMEXPRESS SERVICES
Client satisfaction assessment (CS)
KPI of the contact center (not less than 80 points according to 100-points scale)
Automatically assessed with «Smart Logger II» by detecting the normal tone and verbal indicators in
client’s speech
Is included into the motivation system of the operator, CS > 80 баллов
100% of voice records are automatically assessed
CLIENT SATISFACTION AUTOMATIC CONTROL
TELECOMEXPRESS SERVICES
A template of automatic assessment
Max final points=
100 points
Parameters Parameters
Emotional K1 Emotional state 1
Lexico-semantic K2
Dialog structure K4
Key words* K5
Forbidden phrases K6
Quantity K3
Speed of answer K7
Number of interruptions K8
Hold time K9
Holds number K10
* Assessed for top-topics only
REPORTS EXAMPLES
TELECOMEXPRESS SERVICES
Group
report
(days)
Monthly
employee
report
Parameter 1 Parameter 2 Parameter 3
Вес Вес Вес
40 50 10
Азиза Раджабова 2.3 Шепякова MSKCRTDB01 94,43 60,75 99,80 78,13
Валерия Смирнова 1.6 ГерасимоваMSKCRTDB01 100,00 67,00 100,00 83,50
Владимир Горюшкин 2.5 Шадай MSKCRTDB01 99,80 70,02 100,00 84,93
Розалия Манукова 1.2 Петренко MSKCRTDB01 99,88 73,67 100,00 86,78
Григорий Кондрученков 1.4 РодичкинаMSKCRTDB01 95,00 74,66 96,45 84,97
Самойлов Николай 2.5 Шадай MSKCRTDB01 100,00 75,25 100,00 87,63
Анастасия Ошуркова 1.7 Седова MSKCRTDB01 98,02 76,08 100,00 87,25
Залина Нукбулганова 1.2 Петренко MSKCRTDB01 100,00 78,04 100,00 89,02
Group Venue Final pointsOpoerator Quantity parameters and timig
TELECOMEXPRESS SERVICES
TELECOM EXPRESS CONTACT CENTER SERVICES
• HOTLINE • PROMOTION ACTIVITY SUPPORT
• SURVEYS AND POLLS
• CLIENT SATISFACTION ASSESSMENT
• SERVICE DESK
• SERVICE QUALITY ASSESSMENT
• OPERATORS WORK ASSESSMENT
• SINGLE ENTRY POINT CONTROLLER’S OFFICE
• OUTSTAFFING
• CONCIERGE SERVICE
• LOYALTY PROGRAMS SUPPORT
• SERVICE DESK
• SERVICE QUALITY ASSESSMENT
• OPERATORS WORK ASSESSMENT
• SINGLE ENTRY POINT CONTROLLER’S OFFICE
• AUTOINFORMER
• VIRTUAL OFFICE
• PROMOTION CAMPAIGNS
• DATABASE UPDATE
• ORDER PLACEMENT DESK
THANK YOU!
OUTSORCING CONTACT CENTER TELECOMEXPRESS
+7 (495) 995 22 06 WWW.TELECOMEXPRESS.RU