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Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
US Office : (001) 770.649.0472 UK Office : 44 (0) 1398 320169
www.bottomlineanalytics.com
THE SEMANTIC ENGAGEMENT INDEX - SEITM TELCOM EXAMPLES
A METRIC TO MEASURE SOCIAL ROI
& MONETIZE THE CUSTOMER EXPERIENCE
Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM Our Social Media Metric (SEITM) Correlates with Telcom Customer Trends
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Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM We Use The SEITM To Decompose Telcom Engagement Based On Product And Service
Offerings
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Network
Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
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And, Understand Customer Engagement By Product Type
Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM APPLYING THE SEITM METRIC
Social Media ROI
Assess the ROI of Spending Levels, Channels And Campaigns
Content Strategy Development
Identify And Quantify The Key Social Conversations That Are Driving Brand Engagement
Improve Customer Engagement
Enhance The Execution Of Events, Promotions, Sports Sponsorship, etc. Based On Consumer Engagement
Marketing Strategy/Crisis Management
Identify And Quantify The Social Conversations That Are Associated With Key Marketing Issues – e.g. High Fructose Corn Sugar, Credit Card Fees, Horse Meat Contamination, Social Responsibility etc.
Net Positive SEI Index
Optimise spend, maximise sales
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Simon Brock Client Services Director - EMEA Bottom-Line Analytics E : [email protected] M : 44 (0) 7824 305325 UK Office : 44 (0) 1398 320169 US Office : (001) 770.649.0472
www.bottomlineanalytics.com
