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TEL AVIV GLOBAL
HILA OREN, FOUNDER & CEOJUNE 9, 2014
DESTINATION> TEL AVIV
TEL AVIV
CITY> 415,000METRO> 1,300,000
WHAT IS A GLOBAL CITY?
A LEADING CITY WITH AN INTERNATIONAL BUSINESS CENTER AND A DIRECT INFLUENCE ON GLOBAL AFFAIRS
PROF. SASKIA SASSEN, 1991
NEW YORK TOKYO LONDON
PARIS H. KONG L.A. SEOUL BERLIN RIO D.J..
VISION – TEL AVIV, ONE OF THE WORLD’S 20 LEADING GLOBAL CITIES
UNDERSTANDING THE D.N.A. OF A CITYU.S.P. – UNIQUE SELLING POINT
STARTUP CITYTEL AVIV’S DNA
STARTUP CITYTEL AVIV’S DNA
STARTUP CITYTEL AVIV’S DNA
STARTUP CITYTEL AVIV’S DNA
JAFFATEL AVIV’S OLD CITY
THE MOST ANCIENT PORT CITY IN THE WORLD
UNESCO WORLD HERITAGE SITE, 2003
THE WHITE CITYLARGEST BAUHAUS CONCENTRATION IN THE WORLD
1/3 RESIDENTS BETWEEN 18-35
YOUNG, WILD & FREE
1,748 BARS, CAFÉS & NIGHTCLUBS
“MEDITERRANEAN CAPITAL OF COOL”
1 FOR EVERY 231 RESIDENTS
LIFE’S A BEACH52 SQ. KM OF CITY > 14 KM OF BEACH
GATEWAY TO ISRAEL
BEN GURION INTERNATIONAL AIRPORT
THE CREATIVE CLASS
TEDER TEL AVIV
THE ENTRANCE TO CITY HALL
TALENT
CITY-WIDE FREE WI-FI
TECHNOLOGY
TEL AVIV GAY PRIDE FESTIVAL
TOLERANCE
ISRAEL’S CULTURAL CENTERDESIGN MUSEUM HOLON, GREATER TEL AVIV
60 CULTURAL EVENTS EVERY DAYHOME OF ISRAEL PHILLHARMONIC ORCHESTRA & ISRAEL OPERA“1 OF THE WORLDS MOST CREATIVE CITIES” GLOBE&MAIL
GOOGLE OFFICES, TEL AVIV
WORLDS 21st LARGEST FINANCIAL CENTER GFCI2ND LARGEST ECONOMY IN THE MIDDLE EAST“1 OF THE WORLDS MOST TECH. INFLUENTIAL CITIES” NEWSWEEK
ISRAEL’S BUSINESS CENTER
700
TEL AVIV
STARTUPS
TEL AVIV’S DEVELOPMENTCITY DEVELOPMENT BUDGET 2003-2013
2003 2005 2007 2009 2011 2013
*(MILLION EURO’S)
80M€
140M€
200M€
250M€
THE NONSTOP CITY GOES GLOBAL URBAN CREATIVE ENERGY
(B)LEISURETOURISTS -> VISITORSINNOVATION EXPERIENCE
2014: A GLOBAL BRAND FOR A GLOBAL CITY
TEL AVIV NONSTOP CITY
TEL AVIV NONSTOP CITY
TEL AVIV VILLE SANS ARRET
^
URBAN CREATIVE ENERGY
THE BRAND:
POSITIONING:NONSTOP CITY
JAFFA OLD CITYTEL AVIV NONSTOP
CITY
WHITE CITYTEL AVIV NONSTOP
CITY
TEL AVIV STARTUP CITYTEL AVIV NONSTOP
CITY
TEL AVIV GAY VIBETEL AVIV NONSTOP
CITY
TEL AVIV GAY VIBETEL AVIV NONSTOP
CITYCITY INVESTMENT IN L.G.B.T. COMMUNITY:2012: 1.5 MILLION NIS2013: 2 MILLION NIS2014: 2 MILLION NISCITY INVESTMENT IN L.G.B.T. TOURISM:
GAY PRIDE EVENTS = 600,000CAMPAIGN: 200,000 (CITY) = 800,000 (TOTAL)
TEL AVIV GAY VIBETEL AVIV NONSTOP
CITYCITY INVESTMENT IN L.G.B.T. TOURISM:
RETURN ON INVESTMENT:100% HOTEL OCCUPANCY7,000 HOTEL ROOMS + ALTERNATIVE ACCOMMODATION
TEL AVIV GAY VIBETEL AVIV NONSTOP
CITYGLOBAL L.G.B.T. TOURISM:
70 MILLION VISITORS54 BILLION $ INDUSTRY25% MORE EXPENDITURE PER TRAVELLERPRIVATE SECTOR IDENTIFIES POTENTIAL
PROMOTIONAL MATERIALS
BRAND MANUAL
INNOVATORS EARLY ADOPTERS EARLY MAJORITY LATE MAJORITY LAGGARDS
CHALLENGE #1:CROSSING THE CHASM
(B)LEISURE VISITORSINTERNATIONAL STUDENTSSTARTUP ENTREPRENEURSLOW-COST TRAVELERSLGBT COMMUNITY
CHALLENGE #2:ATTRACTING THE GLOBAL CREATIVE CLASS
FOCUS: URBAN CREATIVE VIBE
OUR GOALS: A MILLION MORE
JOIN US
CITIES SUMMIT TEL AVIV
SEPTEMBER 15, 2014CRACKING THE INNOVATION CODE