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Since Gary Vaynerchuk runs one of the fastest growing personal brands and social media agencies in the country, one would think he knows a thing or two about how to do Youtube and Twitter right? Turns out that is the case. Here is a strategy that he used today. Read more >> http://blog.videofruit.com/quick-1/
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How Gary Vaynerchuk uses Youtube and Twitter
Reverse Engineer:
Three Lessons
Use white space to divide your tweets into readable sections. Like this..
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It stands out from the crowd97% Larger
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The wording of the tweet is natural..
Write your tweets like a natural conversation..
..you don’t speak in ‘headline' so don’t
write in it.
Set your readers expectations..
Set your readers expectations..
..by telling them what you are linking to (a
video)..
..give them an indication of the time commitment
(55 seconds).
..by telling them what you are linking to (a
video)..
Set your readers expectations..
Five Lessons
Embedding a Youtube video link on twitter gives you
TWO ways to watch
Pressing view media allows you to view the video INSIDE of twitter..
..Pressing view media allows you to view the video INSIDE of twitter..
..it also allows you to visit the full Youtube website.
Clicking the link takes the user directly into an auto
play video of his talk
Within the first 3 seconds of the video I am invited to see a longer version of
the video
Within the first 3 seconds of the video I am invited to see a longer version of
the video
8:00 minute talk
Links to his personal website in the first 3 lines of the description. This guarantees it is above the fold
The Fold
Links to his personal website in the first 3 lines of the description. This guarantees it is above the fold
The Fold
Including “http://“ before the url makes the link clickable
Subscribing was made very easy. Via an annotation in the upper right hand corner
Subscribing was made very easy. Via an annotation in the upper right hand corner..
..you can also subscribe via the normal subscribe button. Two is better than one right?
The link sent me to not just this video..
The link sent me to not just this video..
..but also a playlist of 213 other video. That means when this video ends another will start.
Learn how Gary grew his Youtube account by over
200% in 2013
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