EXECUTIVE SUMMARY………………………………………………………….. Pg. 1  TECHNICAL SECTION……………………………………………………………  Pg. 2  MANAGEMENT SECTION Deliverables……………………………………..…………………………………..  Pg. 3  Critical Path………………………………………………………………………….  Pg. 4 Team Victory……………..…………………………………………………………  Pg. 5  COST SECTION Budget…………………………………………………………………………............  Pg. 6 Sponsors…………………………………………………………………………........  Pg. 7 Sales Projections…………………………………………………………………...  Pg. 8 Return On Investment…………………………………………………………...  Pg. 9  APPENDIX List of Participating Charities.………………………………........................  Item 1 Risk Matrix………………………………………………………………..................  Item 2 Assumptions…………………………………………………………………………  Item 3 S.T.C.C. Fair Setup Map…………………………………………..…..................  Item 4 S.T.C.C. Budget Spreadsheet…………………………………………………..  Item 5 S.T.C.C. Radio Promo Ad……………………...………………………………...  Item 6 S.T.C.C. Fair Advertisement……………………………………………………  Item 7   

 PG

Thank  you  for  considering  Team Victory  for  your  event  production  needs! We  are  excited  to  be  able  to  bring  to  you  top‐notch  service,  planning,  and coordination for The Sand Trap Country Club Celebrity Weekend.  Team  Victory  has  helped  execute  a  number  of  exclusively  prime  events throughout  Orlando,  Florida  from  Inauguration  Balls  to  extravagant Celebrity birthday parties. If there was ever any concern that your event did not  live up  to your expectations, up  to  two months after  the event, we will gladly make up the loss, guaranteed!  Please  review  our  credentials  as  we  guide  you  through  a  proposal  that  is sure to set a new trend for the country club business. Team Victory wants to present to your members Sunday “Funday”, the one day of the weekend that brings  all  generations  together  through  social  interaction  as  well  as education  by  hosting  the  “Sand Trap Country  Club  Fair”.   We  are  proud  to offer  a  first‐class  experience  that  features  over  thirty  spectacular  rides  for the entire family to enjoy. With cooperation from local charities and media, The  Sand  Trap  Country  Club  will  facilitate  this  presentation  providing  a grand spectacle in promoting the message of good will and the well being of society.  We look forward to meeting your every need as well as invite and encourage your  own  ideas  in  creating  a more  personalized  and  special  event  for  you, your members, and your community!        

 

1 

 

The Sand Trap Country Club is hosting a celebrity  weekend‐long  event  at  their nationally  known  and  top‐rated  golf course and country club in order to raise awareness  for  local  charities.   With  the last event held on Sunday, the client will present a public  function  that promotes inspiration for donating to organizations in the community of Orlando.  Central Florida  is a prime  location  for a diverse  abundance  of  charities  ranging from  cancer,  disability,  health,  and homelessness to animals, arts & culture, children,  education,  sports  and  human rights.  To  illustrate  the  importance  and value  that  charities  have  on  our community, ponder the statistics. During 2008,  even  in  midst  of  recession,  total giving was  still more  than  $300  billion, 75%  of  this  coming  from  individuals, while  public  benefit  charities  gave  an estimated $23.9 billion dollars alone. 

 Team Victory is founded on the basis of  helping  others  create  a  unique experience  that  will  foster amusement,  enjoyment  and  family fun  while  establishing  a  connection to  the  community  and encouraging  a  teamwork ethic. Our goal is to develop an  event  called  “The  Sand Trap  Country  Club  Fair” featuring  rides,  food  and games  for  the entire  family, each  element  presented  by an  identified  local organization  that  allows participants  to  donate before  playing.  Ultimately, we  will  conquer  an entertaining  yet  positive  venture that  brings  about  unity  between residents,  club  members,  and professionals  alike  in  collective effort in giving back.  

o Participants enjoy amusement rides and games in a fun environment

o Achieve an informational outlook on involvement with and identifying

local charities

o Sand Trap establishes a reputation of loyalty, fun, and recreation for past, present and future Club members

2 

 

Introducing to you,  

 

Our objective is to make your event a worthwhile experience for all in attendance. We provide superior service to create long­lasting memories.  Team Victory believes your needs and ideas are important and we stress your participation in order to produce and execute a production that meets your greatest expectations.  

ADMIT ONE

    David Barrera  

B.S. in Communication M.S. in Entertainment Business; 

Marketing Expertise 

Wanda Elliott  

B.S. in Business Administration M.S. Entertainment Business 

Team Organizer Event Planning Experience 

Steven Hoyt  

B.S. in Music Business M.S. in Entertainment Business 

Outside Source Liaison Event Planning Experience 

Janishia Jones  

Project Manager B.S. in Music Business 

M.S. in Entertainment Business Experience in Event Coordination / Planning  CONTACT US

teamvictory@

fullsail.edu 407‐679‐0100 

3 

 

To ensure that your organization is represented and portrayed appropriately and according to your mission statement, your team will have creative input in all aspects of the project as well as final approval over all matters including: 

• List of Participating Charities (*see Appendix Item 1)

• Risk Matrix (*see Appendix Item 2)

• List of Assumptions (*see Appendix Item #3)

• Sponsorship Expose ‐ (11) Different Companies offering Sponsorships ‐ (3) Proposed Sponsorship Endowments (Donation Amounts) 

 • Final event

  ‐ (11) Proposed Rides   ‐ (12) Proposed Attractions   ‐ Various Proposed Concessions   ‐ Various Promotional Tools  (Information Booth/Décor/Etc.)   ‐ (12) Individual Booths for Sponsors   ‐ Setup Map (*see Appendix Item 4)  

• Expense Report (*see Appendix Item 5)   ‐ Final cost of all individual aspects of event   ‐ Final total cost  

• Projected Income Report   ‐ Total projected income of ticket sales   ‐ Total projected income of raffle ticket donations   ‐ Total projected income of concessions   ‐ Total projected net income  

4 

 

DEVELOPMENT

• Research Local Charities • Choose Amusement Company Rental 

• Hire Lawyer  

PRE-PRODUCTION  

• Gather Insurance, Permits, and Labor Agreements 

• Create Schedule for Day Of Event • Send Setup Map to Amusement Company 

 INIT IAT ION

 • Develop Pool of Interested Charities 

• Solidify Local Sponsorship Agreements  

MARKETING & PROMOTION  

Implement Marketing Campaign: (*see Appendix Items 6 & 7) 

 • Hand out Flyers 

• Send Email Blasts to Members • Mall Billboards • Radio Spots  

 CONFIRMATION

 • Reaffirm Last Minute Details  

w/ Amusement Company & S.T.C.C.  

PRODUCTION  

• Setup Begins @ 12 PM • Raffle Called @ 5 PM 

• Breakdown Begins @ 8 PM  

5 

 

4% 

8% 

79% 

9% 

Percentage of Costs!

Labor Materials Rentals Marketing 

RENTAL EQUIPMENT • (8) Rides incl. Helicopter • (20) Games / Raffle Barrel • (3) Concessions • (4) Features incl. DJ & Corporate Yearbook • Bleachers, Light Towers, & Generators  

 TOTAL : $59,597 

MATERIALS • (2) Entrance Banners, (2) Entry 

Ticket Rolls, P.A. System • Rope, Scissors, Staff T‐Shirts, Raffle 

Ticket Roll, DJ Table,  • (62) Chairs, (31) Tables, (14) Tents 

 TOTAL : $6,051 

 

LABOR • (6) Cleanup Personnel: $25/ hr • Project Managers: $50/ hr • Attorney: $50/ hr 

 TOTAL : $3,100 

          8 hr Package Includes: ‐ Insurance 

‐ Ride & Game Attendants ‐ Permits 

‐ Documentation 

$50  

$3,500  $3,450  

Marketing!

Flyers 

Radio Spots 

Mall Billboards 

$75,747.09 Includes 12% Discount & 6% Sales Tax *see Appendix Item 5  6 

 

NAME Donation Amount   $5000   $5000   $5000   $5000   $5000   $5000   $5000   $5000   $5000   $7000   $10000 

TOTAL $62,000 

 

7 

 

Donations from Sponsors will cover the majority of expenses accumulated in planning and executing the event. 

COSTS TOTAL FROM SPONSORS BALANCE

$75,747.09  $62,000.00  $13,747.09 ­ 

  

= 

=        + $571.88 Under Budget              Proceeds go to Charity 

BUDGET BALANCE 7.5% CONTINGENCY

$20,000.00  $13,747.09  $5,681.03 ­  ­ 

The Celebrity Weekend is the biggest event of the year for Sand Trap, and the Carnival is the most family oriented event of the weekend, thus the most popular. Based on last year’s attendance rates of over 3,000 documented attendees, we estimate that this same amount will frequent the carnival throughout the day’s festivities. 

ADMISSION

Attendee  Ticket Cost  Quantity  Total Adult Men  $50  1000  $50,000 Adult Women  $50  1000  $50,000 Children (16 & Under)  FREE  1000  $0   TOTAL :         $100,000 

RAFFLE Almost all of the 1,500 members of the Club are within the upper class & have provided the club with a generous donation at one time or another. With these past donations in mind, we expect that a quarter of the members of the Club, or better, will make at least a $50 donation, in the form of $50 raffle tickets being sold at each of the attractions throughout the day. 

¼ OF MEMBERS  RAFFLE TICKET COST  TOTAL 375  $50  $18,750 

 8 

 

(Labor, Materials, Rentals, Marketing) 

Costs  $75,747.09 

‐  Sponsors  $62,000.00 =  Balance  $13,742.09  

       Budget  $20,000.00 

‐  Balance  $13,742.09   Remaining  $6,257.91   Admission  $100,000.00 

+  Raffle  $18,750.00           =  Total Profit  $125,007.91 

  Return On Investment  

$125,007.91 ‐ $13,742.09 = $111,265.82 909.7% 

*Naturally, all projections are based on the documentation of previous events and donations and they are merely a minimum estimation; the potential for a much higher return is possible and probable. 

9 

 

Red Chair Project Phone: (407) 872-2382 Web site: www.redchairproject.com

B.A.S.E. Camp Candlelighters Children's Cancer Foundation/Central Florida Candlelighters  Phone: (407) 673-5060 Contact: Terri Jones Web site: www.basecamp.org

BETA Center Phone: (407) 277-1942 Contact: Hope Kramer, CEO Web site: www.betacenter.org

Big Brothers & Big Sisters Phone: (407) 478-2996 Contact: Carolina DeGarmo, Director of Program Outreach & Development

The Boggy Creek Gang Phone: (352) 483-4200 Web site: www.boggycreek.org

Boys & Girls Club of Central Florida Phone: (407) 841-6855 Contact: Gilberto Hall, VP of Operations Web site: www.bgccf.org

Candlelighters Childhood Cancer Foundation of Greater Orlando Phone: (407) 521-5581 Contact: Mindy Giallella Web site: www.candlelighters.org

Catholic Charities Phone: (407) 658-1818 Contact: Arnie Nelson Web site: www.ccorlando.org

Central Florida Children’s Home, Inc. Phone: (407) 277-7441 Web site: www.cfch.net

Central Florida Miracle League, Inc Phone: (407) 921-5645 Contact: Ozzie Martinez, Orlando Board President

Central Florida YMCA Achievers Family Center Phone: (407) 896-9220 Web site: www.centralfloridaymca.org

Central Orlando Kiwanis Club Foundation Contact: Harvey Readey, President Cell: (407) 353-5321 Website: www.centorlkiwanis.org

Child Rescue Network, Inc. Phone: (877) 209-5437 ext. 81 Contact: Jeff Griesemer, President / CEO Web site: www.childrescuenetwork.com

Children’s Home Society of Florida Central Florida Division Phone: (321) 397-3000 Contact: Jessa Heisey, Director of Development Web site: www.chsfl.org

Central Florida Woman’s Resource Center, Inc. Phone: (407) 426-7960 E-mail: cflwrc@bellsouth.net Web site: wrc-online.org

LIST OF CHARITIES

Item #1 

 

1. TOO LOW BUDGET FOR MARKETING CAMPAIGN

2. RAINY WEATHER ON DAY OF EVENT

Item #2 

 

3. EQUIPMENT MALFUNCTION

4. AMUSEMENT RENTAL COMPANY DOUBLE-BOOKS EQUIPMENT

 

• ALL AMUSEMENT RENTALS WILL ARRIVE ON TIME

• ALL ASSOCIATED COSTS ARE

INCLUDED IN THE BUDGET

• ALL FEATURED SPONSORS WILL INDEED PARTICIPATE IN EVENT

• TEAM VICTORY WILL BE ABLE TO USE GOLF COURSE AS FACILITY FOR FAIR

• INSURANCE COVERS LIABILITIES, MALFUNCTIONS, AND ANY OTHER

POTENTIAL DELAYS

Item #3 

 

Entrance 

MAP LEGEND

1 

2 

3 5

4 6

7

89

10

20

19 

18

11

12

13

14

16

15

17

21

22 23

24

25

26 

27 

28 

29

30 

31 

32 

33 

1. Charity Tent #1  2. Charity Tent #2 

4. Information Booth  5. Corporate Yearbook  14. DJ  21.  Caricaturist 

6. Spaceball  12. Rock Climbing Wall  15. Human Bowling  17. Swinging Pirate Ship 

25. Rope Ladder Climb  28. Giant Slide  29. Go Gator  31. Helicopter  33. 741 Jumbo Jet 

8. Mini Midway  9. Synth a Beam  20. 8 Carnival Games  22. Carnival Trailor  24. Roller Derby 

26. Water Gun Trailor 

Food / Consession Stands  Benches 

3. & 23. Goldsmith $10000 Sponsor  32. Orlando Home & Leisure Magazine $7000 Sponsor 

 7, 10, 11, 13, 16, 18, 19, 27, 30  $5000 Sponsors 

Item #4 

 

THE SAND TRAP COUNTRY CLUB FAIR BUDGET

Labor Per Hour Total Hours Total Percentage of Cost

Cleanup Personnel 1 $25 8 $200 4.09%

Cleanup Personnel 2 $25 8 $200

Cleanup Personnel 3 $25 8 $200

Cleanup Personnel 4 $25 8 $200

Cleanup Personnel 5 $25 8 $200

Cleanup Personnel 6 $25 8 $200

Janishia $50 8 $400

Steve $50 8 $400

Wanda $50 8 $400

David $50 8 $400

Attorney $50 6 $300

Total $3,100

Materials Cost Quantity Total Percentage of Cost

Entrance Banner $225 2 $450 7.99%

Rope $10 1 $10

Scissors $5 4 $20

Raffle Ticket Roll $7 1 $7

Entry Ticket Roll $7 3 $21

4X8 DJ Table $88 1 $88

DJ Vinyl Banner $225 1 $225

Company Logo Staff T-Shirts $20 12 $240

Chairs (white) $3 62 $186

Tables $9 31 $264

P.A. System $150 2 $300

40X80 Tent $1,250 2 $2,500

10X10 Tent $145 12 $1,740

Total $6,051

Rentals Quantity Cost Per 4 hours Total # hrs Total Cost Generators Percentage of Cost

Spaceball 1 $550 2 $1,100 0 78.68%

Rock Climbing Wall 1 $895 2 $1,790 110

Swinging Pirate Ship Ride 1 $1,095 2 $2,190 220

Giant Slide 1 $1,100 2 $2,200 110

Go Gator 1 $1,595 2 $3,190 110

741 Jumbo Jet 1 $995 2 $1,990 110

20' Carnival Games Trailer 1 $1,850 2 $3,700 110

Mini Midway 1 $850 2 $1,700 110

Roller Ball Derby Game 1 $2,425 2 $4,850 220

Rope Ladder Climb 1 $525 2 $1,050 110

Water Gun Trailer Game 1 $2,425 2 $4,850 220

Combination Fun Foods & Carnival

Games Trailer 3 $1,595 2 $9,570 110

Eight Carnival Games under Four

Carnival Booths 1 $1,600 2 $3,200 110

Information Booth Rental 1 $675 2 $1,350 110

Caricaturist 1 $1,250 1 $1,250

Corporate Yearbook 1 $3,200 2 $6,400 110

Helicopter Rides 1 $1,000 2 $2,000

Generator Light Tower 2 $285 2 $1,140

24' Promotional Balloon 2 $475 1 $950 110

Human Bowling 1 $700 2 $1,400 110

Synth a Beam 1 $550 2 $1,100 110 (2)

Tilt & Roll Portable Bleachers 6 $375 2 $4,500

DJ 1 $475 2 $950 110

20 KW Generator 2 $350 2 $1,400

Raffle Barrel 1 $35 2 $70

Total $63,890

Cash Discount 12% $56,223.20

Florida Sales Tax 6% $3,373.39

Grand Total $59,596.59

Marketing Quantity Cost Percentage of Cost

Flyers 5000 $50 9.24%

Radio Spots 8 $3,500

Mall Billboard 11 $3,450

Total $7,000

Sponsors Donation $5000 (Tent, 1 Table, 2 Chairs) - Bring own marketing materials & banner

Power 95.3 $5,000 $7000 (Tent, 1 Table, 2 Chairs, Strategic Placement) - Bring own marketing materials & banner

96.5 Classic Rock $5,000 $10000 (2 Tents, 2 Tables, 4 Chairs, Strategic Placement) - Bring own marketing materials & Banners

Soft Rock & Roll Lost 70's 98.9 $5,000

Cool 100.3 $5,000

K 92FM $5,000 Total Budget: $75,747.09

Magic 107.7 FM $5,000 Sponsors $62,000.00

Star 94.5 FM $5,000 Balance Before Contigency $19,428.12

WTKS 104.1 FM $5,000 Balance After Contingency $13,747.09

Golfsmith World's Largest Golf

Superstore $10,000 Demonstration Table

Orlando Home & Leisure Magazine $7,000 2 Demonstration Tables

Orlando Magazine $5,000

Total $62,000

Contingency Fund (7.5% of Total) $5,681.03

Revenue Cost

Tickets $50 (Kids under 16 FREE)

Raffle $50 1/2 of raffle is donated

Item #5 

 

 

                                                                                                                                                             

:30 Promo   SFX:                                              HEAVY METAL MUSIC (05 SECONDS).  ANNCR:                                      (EXCITEMENT.) The Sand Trap Country Club is                                                                   hosting a day filled with excitement for the            entire family on Sunday, July 18!                                                       SFX:                                             HEAVY METAL MUSIC (05 SECONDS).  ANNCR:                                      Come join us for the most amazing, thrilling            rides at our nationally known, top­rated golf           course located in Central Florida!  SFX:                                             HEAVY METAL MUSIC (05 SECONDS).    ANNCR:                                      Kids under 16, get in free for a full day of            excitement featuring the best rides, games and           food in town.  SFX:                                            HEAVY METAL MUSIC (05 SECONDS).  ANNCR:                                        Sunday, July 18, come join us at our nationally­                                                           known top­rated golf course.   SFX:                                            HEAVY METAL MUSIC (05 SECONDS).  ANNCR:                                        The Sand Trap Country Club proudly presents a           day filled of excitement with the most amazing           rides in town.  SFX:                                             HEAVY METAL MUSIC (05 SECONDS).   ANNCR:                                    Kids under 16, get in free. For more              information, call us at 407.679.0100.  

Item #6 

 

!"#$%&'()%*+",$%+'#"-!%./-0

!"#$%&'"(%)*+#,'-%).+/!"#$!"#$%&'()*&+,-*$./*0*1&(.2+/3'&(.2+

45/67859:+7;,+<69=+7>6?+/5@97>A+/4@BC+

5>469=5C+"4

+=67,:+<@9=6AC+D@4A+EF

78G,:+EH?G+75+F?G

PLENTY OF RIDES AND GAMES FOR THE FAMILY

!"#$%&'()*+,%-.//%0#'/%12'3"+4'),%5670

Item #7 

 

 1. Salary.com - Talent Management, Compensation, Competencies,

Payroll, Salaries. (n.d.). Salary.com - Talent Management, Compensation, Competencies, Payroll, Salaries. Retrieved May 30, 2010, from http://www.salary.com

 2. Getting Sponsorship for Your Charity Event - Event And Ticket Expert (UK). (n.d.). How to Organise and Get Tickets for Events at Event And Ticket Expert (UK). Retrieved May 30, 2010, from http://www.eventandticketexpert.co.uk/getting-sponsorship-charity- event.html 3. Fritz, J. (n.d.). How Can My Small Charity Get Corporate Sponsorships? - Corporate Sponsorships for a Small Charity. Nonprofit. Retrieved May 30, 2010, from http://nonprofit.about.com/od//causerelatedmarketing/a/smallcorps ponsor.html 4. Carnival Games - from Amusement Depot a division of South Florida Entertainment, Inc. Over 325 items for rent and 1000's for sale.. (n.d.). Amusement Depot - party equipment rentals & sales.. Retrieved May 30, 2010, from http://www.amusementdepot.com 5. www.orlandoinfo.com/cvb/upload/2008-Central-Florida-Charity-List.pdf 6. Charity Navigator - Giving Statistics. (n.d.). Charity Navigator - America's Largest Charity Evaluator | Home. Retrieved May 30, 2010, from http://www.charitynavigator.org/index.cfm?bay=content.view&cpid= 42 7. Ride Safety Regulatory Information. (n.d.). Welcome to Saferparks. Retrieved May 30, 2010, from http://www.saferparks.org/database/agencies/agency_desc.php?Age ncyID=10 8. http://www.doacs.state.fl.us/onestop/std/fairride.html