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TeachThought Media Kit for 2012
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TeachThoughtLearn better.
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ABOUT US
OUR PHILOSOPHY
TeachThought is a fluid platform that explores the best in learning innovation. We connect K-20 educators not only with resources and ideas, but models, frameworks and curricula.
We believe in the power of partners, and work with select organizations and platforms to reach the broadest audience in the most compelling way possible. The result for you is a personal and accessible platform to help grow your influence long-term.
TeachThought
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Our audience is a global network of K-20 educators who come to TeachThought looking for ideas for emerging trends, cutting edge tools, or the latest in progressive curricula.
OUR AUDIENCE
Influence
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40,000+
Unique Visitors
CurrentProjected*
75,000 Unique Visitors
125,000 pageviews
*Projections made for end of 2Q 2013 based on growth during 3Q 2012
80,00 pageviews
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OUR CONTENT
Emerging Trends
TeachThought
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Curricula
Thought Leadership
Digital Tools
• Technology• Social Media• Flipped Classroom• BYOD
• Learning Models• Common Core-aligned resources• Assessment Design• Project-Based Learning
• Apps for iPad and Android• Digital Learning Boards• Progressive multimedia, including
YouTube & web 2.0
• Expert Editorials• In-Depth Guest Blogging• Consulting• Program, App, and Platform Analyses
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NEARLY 40% OF TEACHTHOUGHT TRAFFIC IS MOBILE
40%
By offering a responsive design that scales elegantly to all mobile devices from iPad to iPhone to Android, TeachThought sees significant mobile traffic. The result? YOU gain visibility from an audience of plugged-in, smart, and active educators who are leading their fields into the 21st century.
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• The smartphone market is now larger than the PC market
• Nearly 116 million Americans will use a smartphone at least monthly by the end of 2012, up from 93.1 million in 2011.
• Globally, 60% of users actuate the web via mobile device
Source: http://www.digby.com/mobile-statistics/
Why Mobile Matters
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Promotional Opportunities
1. Sponsored Posts
2. Banner Ads 3. Site Sponsorship
728 X 90
336 X 280
468 X 60
336 X 280
$150 per 100,000 pageviews
$250 per 100,000 pageviews
$250 per 100,000 pageviews
$300 per 100,000 pageviews
1. B
an
ner A
ds
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2. Sponsored PostsSponsored posts are powerful ways to connect with our busy audience.
You get a chance to demonstrate the expertise and passion that led to whatever product, app, platform, or organization you’re interested in promoting, and our readers get cutting-edge content straight from the minds of leading educators, developers, and social entrepreneurs. No ads required!
By working with TeachThought editors to find the best angle for a guest post, you’ll get the visibility you’re looking for while also providing something credible and useful for our audience—and your own audiences on networks of your own, showing the leadership, utility, and collaborative spirit of your company! $100 per sponsored post, with two back-links to credible, functional sites
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3. Site SponsorshipSpecific sponsorship of certain pages, categories, and social media platforms is available if there is a natural fit between the content being promoted, and the TeachThought core brand.
Email us for details.
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OUR APPROACH
RESEARCH
STRATEGY
CREATE PROMOTE
Brand AnalysisBusiness Objectives
Content anglesCritical Audiences
Compelling ContentIdeal timing
TeachThought.comMajor Social Media
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WHY TEACHTHOUGHT?TO REACH AN AUDIENCE OF PROGRESSIVE, 21ST EDUCATORS
Edu-App Developers
K-12 Teachers
University Professors
Social Media
Leaders
Education Entrepreneur
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Global Educators
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AS WE LEAD INNOVATION IN LEARNING, OUR VALUED AUDIENCE MEMBERS ARE THE LEADERS IN EDUCATION IN THEIR SCHOOLS, DISTRICTS, AND UNIVERSITIES!
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HOW IT WORKSInterested in reaching tens of thousands of progressive educators? See below.
Contact TeachThought with your needs
We’ll get back to you with powerful options
You choose what makes sense to you
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We’ll distribute the influence4
Together we’ll decide next steps for continued visibility
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MEET THE TEAM
Terry Heick
Terry Heick is the founder of TeachThought, and a leader in education thought leadership. Terry is a blogger at Edutopia, writes a monthly column for Edudemic Magazine, and is Social Learning Facilitator for the Institute of Habits of Mind with Bena Kallick and Art Costa
Founder
Andrea CarlileEditor
Heather Edick
Heather is in charge of several of TeachThought’s social media platforms, and is a part-time blogger as well!
Social Media
Andrea is editor and account manager for TeachThought, and is a practicing classroom teacher in a middle school.
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Growing Networks
twitter.com/teachthought
GET IN TOUCH !facebook.com/teachthought
Skype: teachthought
plus.google.com/terryheick
503 Westwood DrLouisville, Ky. 40243
502.407.1201
www.teachthought.com
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