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Competence driven innovationSimone Hagenauer
Cluster lab: Competence driven vs. issue driven smart specialization and impact result
4 september 2013
Competence driven innovation
Identify and develop regional strengths
TCI 2013, Kolding, 3 September 2013
Simone Hagenauerecoplus. The Business Agency of Lower Austria
Core Business
© IMG
Core competencies are the roots of
longterm business success
core business A core business B
competence X
competence Y
competence Z
competence P
competence Q
competence R
New Business opportunity
New competencies
© IMG
Topics for collaborative innovation
Highly fragmented value chains and markets
Mechatronics „industry“ in Lower Austria
© IMG
~ 1650 companies~ 40.000 employees
Source: www.fertinger.at
Business Fertinger 2010
80% automotive industry
20% fittings industry
Business Fertinger 1980s:
100 % fittings industry (bathrooms)
Forming technologies for wrought aluminium materials
and non-ferrous metals (forging, deep drawing, bending, spin
forming)© IMG
© IMG
© IMG
SUMMARY: Competence Based Innovation opportunities
Creation of micro structures using subtractive processes
Competencies TODAYDesigning electronic
applications exposed to high currents and temperature Creating
multilayer structures
Testing of geometric and electrical functions of
micro structures
Circuit boards
Components for e-mobility
solutions Provider of LED-
electronics / complete
LED solutions
Power-& control electronics for new
markets (special vehicles, navy,…)
Micro-structured
components for lab-on-chip
solutions
Service provider for micro
structure test engineering
NEW Products & markets
Expert for developing innovative steering
electronics
Creation of nano structures on glass
/synthetic materials
Creation of nano structures
Integration of components on circuit boards
Additive methods for the creation of micro
structures
LED-applications
Solutions for next generation frequency
converters
Mar
ket-/
Pro
duct
-/ Se
rvic
e de
velo
pmen
tTe
chno
logy
dev
elop
men
t
Potential NEW competencies © IMG
Page 11
© IMG
Results: Marketing & Communication
Value proposition developed in competence
mapping workshopCompetence based
company presentation
Project marketing Competence Map © IMG
Results: Cooperation & new partners
Viennatec, October 2012
When solving problems, dig at the roots instead of just hacking at the leaves.
Anthony J. D'Angelo, The College Blue Book
Page 14
Is there a tipping point?Public funding
Time
No. of companies involved
Have to be part of the
community!!!
You convienced me to
participate !!!
© IMG
Next Step: R&D institutions
Anti-piracy application
Sputter very few ion dots on products
Surface engineering technologies with
nano particles
Surface engineering with nano particles for
industrial applications
© IMG
Green Building Cluster
Mechatronics Cluster
Food Cluster
Plastics Cluster
Logistics Cluster
E-Mobility Network
New materials & surfaces; Sensor technology
Renewable natural resources
Regenerative medicine
Agro-biotech / modern bio-analytics
Cross-fertilization of Clusters and Technopolesin Lower Austria
Bio plastics
Alternative engines
LED components
Biogas
Water usage
Cross-border collaboration
Company A Company B
core business A core business B
competence X
competence Y
competence Z
competence P
competence Q
competence R
New Business opportunity
New competencies
Identifying innovation opportunities based on competencies© IMG
Contactecoplus. The Business Agency of Lower Austria
Simone HagenauerProject Manager Clusters+43 2742 [email protected]
www.ecooplus.atwww.clusterix.info
