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What’s an agency to do?
Permanent disruption JUNE 6, 2013, T-CAAN
Regina, SASK
Who is KENDALLWOOD?
We use our head and heart
Ask questions
I don’t play hockey
This will be my new bike
The pressure’s on
How do we manage complexity?
Permanent disruption
Three things
Digital: the marketing game changer
Embrace the ‘Millennial Mindset’
It’s all about participation
OLD MODEL NEW MODEL
Interruption Engagement
Reaction Interaction
Heavy Users Engaged Participants
Big Promises Personal Gestures
Passive Consumers Active Co-creators
No one agency can provide all that a client wants
Traditional silos don’t work
Stop talking about ‘innovation’
There’s a satisfaction shortage
Video as the answer for everything
It’s true: we prefer watching video
‘Whatever you are using now, it’s primitive’
Anything you can do
APPS are like McDonald’s
The power of the button
Crowdsource all your brand needs: DesignCrowd
108 ideas per project
Crowdsource your logo: 99 designs
Do these look similar?
Do you know about APPSUMO?
Templates for everything: Piktochart
Do you know about Fiverr?
‘I will make an Awesome Catchy Jingle for your brand/service for $5’
Need a logo: $5 bucks
Facebook marketing: $5 bucks
Get the right partner
And, ‘embrace the suck’
Call me: maybe?
Sites/apps to explore
! http://www.smore.com
! http://99designs.ca/
! http://www.designcrowd.ca/
! http://piktochart.com/
! http://fiverr.com/
! https://www.lutebox.com
! http://www.appsumo.com
! http://www.photopin.com
! http://www.canvaspop.com
Corresponding videos
! Participatory culture + brand value: How Coca-Cola used vending machines to try and unite the people of India and Pakistan - http://youtu.be/ts_4vOUDImE
! Stop talking about innovation: Sh*t consultants say: http://youtu.be/2ZflEBZ10EM
! Accomplished DIY: Dollar Shave Club http://youtu.be/3FOae1V1-Xg
! Anything you can do, I can do: Call me on my cell-y phone: http://youtu.be/ve2320GCsPU
Questions: @chicken_scratch [email protected]