LAYOUT 1. Structure

2. Pyramid

3. Insights – target audience– insights – life on the go, world on the go, anything but ordinary– Essence – Product truth

4. Campaign strategy – Phase prelaunch– Phase 1 – phase 2 – graph

5. Creative strategy

6. Media strategy

7. Storyboard layouts – video– print– Billboard– Teaser– Alternate– Gaming

• quotes• Summary• Thank you

Structure

Blueprint Essence

Product benefit

Differentiator

Personality

Product attribute

Emotional benefit

Insights

Target audience

Competitive framework

Insights on target audience and product truth

Target Audience :• New age entrepreneurs and self- employed•Risk-takers, passionate and knowledgeable

Inferences on TG :•Essentially self-made, independent people•Work and play•Aware and make conscious choices and what is best for them , defying tradition and convention

Essence :•Life on the go•Love life – mean business and set aside leisure time•Best of both worlds•Waiting for new kid on the block , that fits their persona•Ideal target – position SUV to satisfy what they are looking for

MAGNETIC PRESENCE

• Sleek design.

• Makes its presence felt.

• Fits into the personality of the

owner.

IT’S NOT OWNED…..IT’S

POSSESSED

TOUGHNESS

• All modes 4X4.

• Most powerful 10 cylinder diesel

engine known to man.

•Highest acceleration.

BREAK THE WALLS DOWN

IN CONTROL

• High ground clearance

• Adjustable On Command

Suspension

System

TRAvEL THE TERRAINS.

SHARP DRIVING

Automatic Diff. locking & Four motion traction system

• Makes it an All Terrain Vehicle

TOTAL cONTROL

Product Truth

Action, objectives and strategies adopted at each stage

Media Channels

Phase 0 - Awareness

Phase 1 - Interest

Phase 2 - Launch

PHASE 0 PHASE 2PHASE 1

Strategies:

Storyboard Layout of Ads

Campaign Strategy

TV Video‘The world is your backyard’Storyboard :

Message Conveyed :Objectives :

PrintObjectives :

Message Conveyed :

Storyboard :

Bilboards

Message Conveyed :

Objectives :

Storyboard :

Alternate Media

Message Conveyed :

Objectives :

Storyboard :

Teaser

Curiosity created as the prelaunch strategy

Message Conveyed :

Objectives :

Storyboard :

Creative themeThe World is your backyardThe World is your backyard

Own the world.

Enjoy it. Enable it.

Love it. Live it..

Drench in pleasure. Feel its pain. Respect its power.

Make the world your backyard.

Revolutionize it. Rule it…

REVOULA it.

Introducing the All-New Revoula

Summary

• Campaign centered around ‘ The world is your backyard’

• Wide campaign- spanning across various media channels

• Targeting the Revoula as the car that fits the self-made personality portrayed an SUV for business and leisure

Leave no turn unstoned ,Leave no turn unstoned ,

Leaf over a new turn,Leaf over a new turn,

Deeply still in running waters,Deeply still in running waters,

Will it when there is way,Will it when there is way,

Live life….. Live life…..

……..Live a Revoula!!! ..Live a Revoula!!!

THANK yOu!!!