TalentWeek™ Presentation - Tesla - Louis Efron and Juliana Bednarski

© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.

Juliana BednarskiHR Business Partner!

Tesla!

Employee Engagement to Accelerate Business Results

Louis EfronHead of Global Employee Engagement!

Tesla!


HOUSEKEEPING -  The recording and slides for today’s presenta?on will be made

available on talentweek.com along with other content and

webinars from throughout the week

-  Join the conversa?on on TwiHer by twee?ng @Qualtrics using

#talentweek


Employee Engagement to Accelerate Business Results

© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 4

1478


1884


1899


2008 – Roadster


2012 – Model S


2015 - Tesla Powerwall


2015 - Model X


War for Talent Starts with Engagement!

The compe))on is fierce!


Tesla’s Battery


What? Where? Why?

WHAT = MISSION Accelerate the World’s Transition to Electric Vehicles

WHERE = VISIONPollution Free Planet & Economic Power Shift

WHY = PURPOSESustainable Transportation the World Over


Purpose + Talent + Hard Work = RESULTS!

Tesla’s Road To Date

Zero to 60 in 2.8 Seconds! Tesla’s Purpose Excep)onal People

Remarkable Innova)on

Hard Work


Tesla’s Results

400 to 11,000 employees

0 to 60 in 2.8 seconds

Long range

Zero emissions

Safest car on the planet

Tesla Energy


Tesla Today

An inspired brand galvanized around a distinctive, inspirational, and authentic purpose. Tools and systems in place to build a sustainable,

high performing Camelot. - BrightHouse


Purpose + Talent + Engagement = ACCELERATED RESULTS!

Tesla’s Road to the Future

Zero to 60 in . . . Tesla’s Purpose Excep)onal People,

RIGHT Role

EXCEPTIONAL Leaders

MEASURED Engagement

MODEL X

Engaged Customers

Sustainable Growth

CHANGE THE WORLD!

MODEL 3



Our Core Focus


Why Engagement Matters §  Employee Engagement = Customer Engagement

§  Engaged Teams à 15% more Profitable 30% more Productive 12% higher Customer Engagement 30% less Turnover 62% less Safety issues 37% less Absenteeism

§  Attracts and keeps the best talent

Morgan Freeman in a Tesla


3 Operating Modes of Engagement

DRIVE: Engaged – Tesla changing the world! –  Emotionally Committed, happy & fulfilled –  The extra mile!

NEUTRAL: Not Engaged = A car –  9 to 5 mentality –  Nothing extra

REVERSE: Actively Disengaged = Junker –  Destructive –  Works against mission and purpose



•  16 core conditions that drive employee engagement–  Scale: 1-5–  Additional 2 Open-ended questions–  Global (multi-language)–  Completely ANONYMOUS

•  Followed by Action Planning•  Business Dashboard•  High participation

Tesla360 Summary

23


Maslow Hierarchy of Needs

BELONGING

GROWTH/INNOVATION

CARING

INTEGRITY/TRUST

COMPETENCE

Tesla360 Themes


91% participation

7,774 surveys

12,031 comments

400+ managers scorecards

The Numbers!

25


“Ludicrous” Engagement via technology “What gets measured, gets done.” – Peter Drucker


“Ludicrous” Engagement

27


Launch – Drive Participation Your first engagement data point

28

First )me in Tesla’s history – full-‐scale company-‐wide survey •  Top-‐down communicaBon •  Understated internal communicaBon •  Customized for diverse populaBon & job types

•  Our key: low barriers to par2cipa2on •  Mobile-‐enabled •  Average survey compleBon Bme ~ 3 minutes

•  Response updates and “friendly compeBBon” •  Phased global launch – bandwidth for HR team,

accuracy in launch


Our Action Planning Process


Tesla360 – After the Survey

Immediate transparency – engagement scorecard and survey results release within 2 weeks of survey close •  How to use the data •  How to understand and read your scorecards Ac)on planning prac)ce – HR Business Partner team, acBon planning mock sessions Ac)on planning training, scale -‐ hWps://view.knowledgevision.com/presentaBon/3e01cee4a9284af7be83478df587fed6


Action Planning Session Focus

•  Share results at a team level

•  Facilitate discussion

•  Create at least one specific action

•  What does a “5” look like?

•  Measure again!


Data Driven Company = Data Driven Engagement

32

•  Scorecard – accessible, digestible•  Display mean, response rate, score distribution, and

delta from company average–  Data can be sliced by all users by a variety of metadata filters:

•  Tenure•  Job Level•  Location•  Country•  Cost Center, Business Unit


Responsive & Custom for Tesla’s Needs

33

•  Breakouts •  Comparison across categories •  Custom Breakouts – Company, OrganizaBon, Team •  Nimble dashboard •  Easy insight into sub-‐populaBon comparisons, and

relaBve group or team strengths and weaknesses •  Strength/Weakness Analysis •  Key Driver Analysis •  OrganizaBon Rank


Action Planning – Data, Tracking, Analysis

34

•  Ac)on planning •  Responsive system •  AcBon tracking •  Analysis –

•  Where are our acBons concentrated?

•  What is the focus of improvement?

•  Assess progress


•  Test, re-test

•  Longitudinal engagement data–  Action planning impact, transition

In the Future

35



“If you love what you do, you never work a day in

your life.”

Thank you for having us!

37