Driving Company Engagement on LinkedIn

What we hope you get from this Session

Importance of Executive support/sponsorship.

Engaging Hiring managers

Broad employee engagement

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Crowd Participation: Executive Sponsorship

Why would executives from your company not want to drive

more employees to put their profiles on LinkedIn?

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Executive Sponsorship: It’s worth the conversation!

Overcoming common Executive Objections

– I don’t my people visible by other companies for recruiter

– I don’t understand the benefits

– Our people are not on LinkedIn

Benefits of Executive Sponsorship

– Great marketing and advertising vehicle for employment brand.

– Makes your organization more visible – more viral/social –

marketing/advertising.

– Empoyees can provide communication vehicle.

– Make better employees – ex groups.

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Crowd Participation: Hiring Managers

Why should hiring managers use LinkedIn?

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Hiring Managers: The Best New Partnership

Overcoming common Hiring Manager Objections

– That’s not my job

– I don’t understand the benefits

Benefits of Hiring Manager participation

– Cross promoting their jobs

– Utilizing Network - Identifying people in their network

– Building a strategic relationship with hiring manager

Familiarizes Hiring Manager with recruitment process

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Crowd Participation: Company Wide Adoption

What are the benefits for company wide adoption on

LinkedIn?

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Employee adoption: controlling your brand

Overcoming common Employee Adoption Objections

– That’s not my job

– I don’t understand the benefits

Benefits of Employee Adoption participation

– Marketing/Communication to people that are following

– Expedite referrals for all positions

– Brand ambassadors for the company/employee

– Collaborate –addressing where the work environment is going

Research

Virtually

groups

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Breakout Sessions: Now it’s your turn

6 tables

– 3 Small Business/3 Enterprise

– One for each top for each group

– LinkedIn member will help facilitate

– Wrap up – bringing ideas back to the group

– Go!

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What we hope you get from this Session

Executive support/sponsorship

Hiring managers

Broad employee engagement

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