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Taking your Social Media From Personal to Powerful
Presented By: Dana R Zezzo
Cell [email protected]
Disclaimer• The theory's and practices discussed in
this presentation ONLY make sense and hold true ONCE you make the conscious decision that your social media presence in NO LONGER personal but a true conduit and or platform to build long term relationships AND YOUR personal BRAND. Make it POWERFUL.
Why
Facebook 1.19 Billion Users
• Daily active users - 728 million on average
an increase of 25% year-over-year.• Monthly active users - 1.19 billion
an increase of 18% year-over-year.• Monthly Mobile Users - 874 million
an increase of 45% year-over-year. http://tnw.to/t3Fj3
37 Minutes a Day
• Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email.
• Read more: http://www.businessinsider.com/social-media-engagement-statistics-2013-12#ixzz2xVr9u7Wg
• It turns out Facebook fans spend more money on the brands they like—$116 a year more than nonfans—even if their income was equal. In addition, those who liked brands were 18% more satisfied with the brand and 11% more likely to continue buying the brand. I guess all those little percentages add up to $$$ for the brand.
http://gizmodo.com/5995468/your-facebook-like-is-worth-17417/all
Moral of Stats?
Yes – your customers are on Facebook!
Where Do You Start?
5 Areas of Focus
• Profile• Content• Sharing Information• Privacy• ALWAYS be building your network!
Profile• Picture? • Timeline image? • Contact info?• WORK? • Live?
Help your future connections connect the DOTS……….
Content
• 360 Degrees? • Know / Like / Trust?• Humanize? • Match Voice? • Avoid Negativity!
360 Degree Content
Sharing Information• From other profile pages? • From Brand pages? • From Groups?• Any electronic space? • Tagging• Hashtags
Privacy Fear verses Control
• Settings• Remove Tag• Enable Timeline Reviews
Reminder – the more you lock down then less personal branding takes place….
Building Your Network
• When – ALWAYS• Set Goals - Example: 5 a day• Create a Hit List• Convert Fast.
Recap 5 Areas of Focus
• Profile – complete means conversion• Content – Know / Like / Trust• Sharing – Efficient / Time Management• Privacy – Self Comfort / Control • ALWAYS be building your network!
• Make your Social Media Powerful
Turning Social in Revenue
• 15 – 30 million Businesses in the US• All building social sites? YES• Promotion Products would be a top 5 way to
promote.• Ave industry PO $300.00• Total New Revenue Potential $4.5 Billion
