Upload
concur
View
925
Download
0
Tags:
Embed Size (px)
Citation preview
Making Leaders Successful
Every Day
Taking Advantage Of Digital
Disruption In Travel And Expense
Ted Schadler, Coauthor of Empowered
November 13, 2013
© 2013 Forrester Research, Inc. Reproduction Prohibited 3
Agenda
› What is digital disruption?
› How does it affect markets?
› How can you take advantage of it?
© 2012 Forrester Research, Inc. Reproduction Prohibited
When companies adopt
technology, they do old
things in new ways;
When companies internalize
technology, they find
disruptive new things to do.
What in the world is digital disruption?
© 2013 Forrester Research, Inc. Reproduction Prohibited 5
› They build better product experiences
› That create stronger customer relationships
› Doing it all faster than before
Digital disruptors raise the bar
Digital disruption economics permit this.require
© 2013 Forrester Research, Inc. Reproduction Prohibited 6
How digital disruption economics work
Old disruption Digital disruption
10 xthe innovators
1/10ththe cost
100Xthe power
Source: October 27, 2011, “The Disruptor’s Handbook” Forrester report
Disruption isn’t new . . .Image source: Photo Dictionary (www.photo-dictionary.com)
© 2013 Forrester Research, Inc. Reproduction Prohibited 8
Image source: Associated Press (AP.org)
Source: NBC News and The Associated Press (http://photoblog.nbcnews.com/)
. . . but digital disruption is
Platform creators Experience creators
How does digital disruption affect markets?
Digital disruptors can be a positive force
› Dramatically improve services
› Support new patterns of life and work
› Ultimately, cut service costs
› . . . Including those in travel and expense
© 2012 Forrester Research, Inc. Reproduction Prohibited
Mobile devices are on the rise, fueled by employees’ desire for freedom
© 2013 Forrester Research, Inc. Reproduction Prohibited 12
Expense and travel app adoption lags on smartphones and tablets
15%
22%
15%
16%
75%
19%
19%
24%
21%
65%
16%
14%
24%
60%
90%
Travel apps
Expense apps
File sync & share
Intranet portal
Computer(N = 2,699)
Tablet(N = 605)
Smartphone(N = 1,303)
“Which applications do you use on
these devices for work?”
Base: Information workers using each deviceSource: Forrester Forrsights Global Workforce Survey, 2012
© 2013 Forrester Research, Inc. Reproduction Prohibited 13
“Checked my travel itinerary” on
a mobile device.*23%
Are “frustrated when something I
want isn’t on my phone.”52%
Source: North American Technographics® Community Panel (US, Canada)
*Source: North American Technographics Auto and Travel Survey, Q3 2013
Base: Highly mobile adults
*Base: 675 adults taking 2 or more
business trips in the last 12 months
© 2013 Forrester Research, Inc. Reproduction Prohibited 14
“We found a lower fare
for your flight”
(that takes
sophisticated
analytics)
© 2013 Forrester Research, Inc. Reproduction Prohibited 15
Will spend IT budgets on analytics
and big data in the next 12 months*71%
Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012
* Source: Forrsights Services Survey, Q3 2013
*Base: 617 North American IT decision-makers
See data as critical to
planning, budgeting, and
forecasting.
84%
Base: 603 business and IT decision-makers
© 2013 Forrester Research, Inc. Reproduction Prohibited 16
Three steps to harnessing digital disruption
1. Look for service & delivery inefficiencies
2. Embrace new platforms for performance
3. Seek alliances that improve service & delivery