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S.W.O.T. Analysis
Strengths Online video market = their market
Strength ‐enable fan communi8es and connec8on with
content
Strength ‐protec8on of user content
‐second largest search engine
Strength ‐Ability to be shared
h>p://www.iblognet.com/share‐youtube‐videos‐on‐facebook‐twi>er‐in‐one‐click.html
Strength ‐Larger shelf‐life for content
Strength ‐Available on many devices
Weakness ‐brand iden8ty
Weakness ‐Google is overpowering
Weakness ‐lack of security
Weakness ‐only lives through the internet
Weakness ‐adver8sements too intrusive?
Opportuni8es largest lies in the ability for community connec8on
Opportuni8es Stronger brand
Opportuni8es take plaForms farther
Opportuni8es ‐become a partner to brands/content creators
Threats ‐alternate online video plaForms
Threats ‐copyright issues
Threat ‐mobile bandwith maximum capaci8es
Threat ‐smart television