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SWOT Analysis
Sensei Ndlovu- MBA Director: Kaizen Academy
Strategy Management Process
The SWOT analysis will help your organisation to ask and answer the
following questions:
“How do we….”
• Build on our strengths
• Shore up our weaknesses
• Capitalize on our opportunities
• Manage our threats
Strategy Management Process
Identify Strengths and Weaknesses
Strengths refer to what your company does well.
What do we want to build on ?
• What do we do well (in sales, marketing, operations, management)
• What are our core competencies
• What differentiates us from our competitors
• Why do our customers buy from us?
Strategy Management Process
Weaknesses refer to any limitations your company faces in
developing or implementing a strategy.
What do we need to shore up?
• Where do we lack resources
• What can we do better?
• Where are we losing money?
• In what areas do our competitors have an edge?
Strategy Management Process
Identify Opportunities and Threats
Opportunities are situations that exist but must be acted on if the business
is to benefit from them.
What do we want to capitalize on ?
• What new needs of customers could we meet?
• What are the economic trends that benefit us?
• What are the emerging political and social opportunities?
• What niches have our competitors missed?
Strategy Management Process
Threats refer to external conditions or barriers that may
prevent your company from reaching its objectives.
What do we need to mitigate ?
What are the negative economic trends?
What are the negative political and social trends?
Where are competitors about to bite us?
Where are we vulnerable?
