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February Seminar at Chilworth, UK.
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Sustainable e-Business
DevelopmentSpeakerSpeaker
Tony TreacyTony Treacyofof
eConsultants.it Ltd.eConsultants.it Ltd.
Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it
Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
SEO - Keywords
Keywords are the lifeblood of your online business
They can make or break you online
* The wrong keywords will cost you money
* The wrong keywords will not generate revenue
* The wrong keywords will not bring traffic
Get this right first time and you will experience Get this right first time and you will experience onlineonline
success much faster and on a success much faster and on a much largermuch larger scale. scale.
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
SEO - Keywords
How do we find these keywords?
Research Tools:
- Competitive Analysis Tools
- Your Website Stats
First things first...The Market and The Competition!
Optimize for the keywords your customers Optimize for the keywords your customers actuallyactually USE! USE!
KeywordsResearch
MarketCompetitionAdwords/PPC
Meta TagsPage TitlesPage Text
Headline TagsDescription Tag
Keyword Research
QuickTime™ and aGIF decompressor
are needed to see this picture.
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
SEO-QuakeCopyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
SEO-QuakeCopyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
KeywordsResearch
MarketCompetitionAdwords/PPC
Meta TagsPage TitlesPage Text
Headline TagsDescription Tag
Keyword Research
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Keywords
Start with your root keyword and expand out with the keyword research tool.
Keyword Research
Meta TagsCopyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Page Title: 65 charactersPage Description: 160 characters
Page Keywords: 7 to 10 (prefer 2 per page)
Keywords UsageCopyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
ContentUse of Keywords
Simple LanguagePrecise CopyAnchor Text
Clean InformationDescriptive HeadingsShort ParagraphsBullet PointsBold Text
Give Free ContentArticlesWhite PaperSpecial Reporte-Book
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Launch SiteDirectories
MSN
Yahoo
Blog+Ping List
DMoz
e-Mail Campaign
Online Press Releases
Your Free Offer
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Building TrafficOnline
RSS Feeds- Feedburner
Social Networks- Branding
Social Book-Marking- Link Building
Article MarketingVideo Marketinge-Mail Marketing'Groups' Marketing
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Offline
Networking
Speaking
Publicity
List Building
Lead Capture
Landing Pages- Layout
Newsletter Sign-ups- Primary e-Mail- Double Opt-in
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Management
CleaningSegmentingSecurity
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Landing Pages
This means you have seconds to:
* Make a good impression
* Entice visitors to stick around
* Minimize friction and anxiety
* Emphasize your value proposition
* Close the deal
The average visitor will give your web page 4 to The average visitor will give your web page 4 to 8 seconds before leaving or hitting the back 8 seconds before leaving or hitting the back
button.button.
Landing Pages
* Engage visitors
* Convey credibility...instantly
* Weed out disinterested or unqualified prospects
* Present a clear ‘call to action’
* Collect valuable visitor data
* Set marketing programmes in motion
* Create a positive first impression
An effective landing page will:An effective landing page will:
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Don’t waste space - keep your message simple
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Keep your opt-in form above the fold
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
From 0% to 2.8% conversion with this layout
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Linking Strategies
Inbound Links- Directories- Create a 'Triangle'
Viral Social Book-Marking use ‘Share This’
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Bringing it Together
Create an online business model
‘Tweak’ it as you go to find what really works for you
Then ‘Wash, Rinse & Repeat’
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
A Sample e-Business Model
Self Liquidating Offer Continuity Program
Small Ticket Up sell
eMail Follow-Up&
Webinars
Yes
No
No
Call Centre
Big Ticket Offer
Yes
Yes
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Free e-Books
These two free e-books are part of my viral marketing strategy for list building
Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it
Q & A
Website: www.eConsultants.it
Blog: www.TonyTreacy.co.uk
Email: [email protected]