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Sundial BrandsORGANIZATIONAL CHANGE
Content• Article Summary• Organizational Change definition• Application• Conclusions• Questions
Article Summery• Partnered with Bain Capital• Wants to give its consumers the real reason why
they made this change• Want to be able to better serve the community and
its consumer• Without the financial backing some goals would
not be achieved.
Summary Continued• Sundial wants to be the model for other
entrepreneurial companies• This partnership shows smaller companies that you
can get investments without losing your entrepreneurial integrity• This partnership allows Sundial Brands to expand
into a General Market that serves all demographics
Summary Continued• Bain Capital is committed to helping Sundial
Brands reach their full potential and goals• Sundial Brands is confident that this is a game
changing partnership• Sundial Brands wants to make themselves better
for their consumers and they believe the partnership with Bain Capital will allow them to do so
Summary Continued • Sundial has been approached numerous time to
see if they would sell the company• Sundial Brands wanted a partner that would not
interfere with how they do business or market• A partnership with Bain Capitol allows the
company to keep its integrity and its same style of management
Strategies used in Change Process• Change is the most challenging event for an
organization• Companies will typically uses 1 of 5 strategies to
reveal information about the change
Managerial Strategies for Communicating Change• Spray and Pray
–Gives detailed information and hope that employees are able to decipher between significant and insignificant information
• Tell and Sell–Give employees information about the change
and then try to sell them on the idea
Strategies Continued• Identify and Reply
–Management listens to concerns of employees and try to respond with concern for those issues
• Withhold and Uphold–Management withhold information and when
questions only give unnecessary information
Managerial Strategies Continued• Underscore and Explore
–Focus on the pertinent information about the change and gives employee creative freedom to explore possibilities
Application• Sundial Brands used the Tell and Sell strategies to
pacify its consumers but soon change identify and reply• Sundial Brands has made many articles and post
telling its consumer that the partnership investment was at the best interest of its consumers• Some consumer still have reservation on if the
company is really for its customers
Tell and Sale
Identify and Reply• Many natural hair bloggers have used there forum
to educate the masses on the truth about the deal• Using direct quotes from a interview Michelle co-
founder of Naturally Curly was able to answer key questions consumers had
Identify and Reply• The video entitled “The Truth About the Shea
Moisture Bain Capital Partnership answers the major questions most consumers had• 1. Are they still family own?• 2. Will the product formula change?• 3. Will they abandon their core consumers? • Link https://youtu.be/YLO-oCcOQtI
Identify and Reply• CEO Rich Dennis is taking all efforts reassure that
all of its customers will always be the heart of the company• “The family remains truly the majority and truly in
control of the business. For us, that is important because our consumers are the most important things to us - always have been.“
Identify and Reply• Reassuring there core values of giving the best
product“As we approach 25 years of doing what we love for the community we love, our family will continue our proud tradition of making the highest-quality products possible with natural, certified organic and ethically sourced ingredients and doing what we do best - serving our SheaFam with only the best...wherever they are."
Conclusion• I love the fact the Sundial Brands/ Shea Moisture
goes above and beyond to reassure there costumers• The change was something very new and
consumers had tons of reservations• I will continue to watch how the Sundial Brands
and Bain Capitol plays out
Questions• I want to know more about this company from the
employee view• I would love to know how this change affected its
employees who are on the lower level of the company. –How did Sundial set the stage for the change?–What was the employees perspective of this
change
Questions• What were the benefits for the employees? • How effective has the change help build the
company?• Was there a better way to communicate the
change to the customer?
Work cited• 10 Reasons We Chose a New Partner - Sundial
Brands. (2015, September 02). Retrieved March 30, 2016, from http://www.sundialbrands.com/10-reasons/• Did SheaMoisture Change Their Formula?
(Updates) | Curly Nikki | Natural Hair Care. (2015, September). Retrieved March 31, 2016, from http://www.curlynikki.com/2015/11/did-sheamoisture-change-their-formula.html