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The enterprise app landscape has changed forever with greater importance being placed on user experience. Employees today want to access their work apps with the same interest and ease of use as they do apps in their personal life. This shift in priority is especially true for enterprise mobile apps, and is a key determinant in how successful an app performs in market. In this webinar you will learn more about this monumental shift in the industry and walk away with best practices and tips that will help you to build the next killer mobile app. You will hear first hand from a seasoned consulting firm whose design expertise has already helped many salesforce.com partners build dynamic and engaging mobile apps.
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UX and the Enterprise
#summerofmobile
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Welcome to Our Summer of Mobile Series
6/27: The Business of
Mobile
7/25: Salesforce Mobile
Services 101
Today: UX and the Enterprise
Salesforce AppExchange: #1 Enterprise App Marketplace
1800+ Apps
1.8M+ Enterprise
Installs
Our Ecosystem is Delivering Mobile Innovation
Quoting Geo-location
Expense Mgmt
Sales Intelligence
Our Customers Want More Mobile Apps
Top apps of most interest to salesforce.com customers in the next 12 to 18 months
2012 2011 2010 2009
1. More capabilities for using SFDC on mobile devices 1 4 10 15
2. Email campaign execution (high volume) 2 1 1 1 3. Data cleansing, data quality services 3 2 13 10 4. Customer satisfaction surveys 4 3 3 6 5. Lead management 5 5 NA NA
Our Speakers Today
Ross Belmont Chief Experience Designer
Appiphony
George Kenessey Chief Executive Officer
Appiphony
Design Develop Distribute
A Chicago based product development organization (PDO) that designs and builds applications on the Force.com platform for Salesforce ISV partners.
Your Mobile Philosophy-check list
1. Get Out of the Building
2. Define Success by Writing the Script
3. Build the First Prototype
4. Iterate Until It's Great
Overview of the app • Our client provides physician staffing services to emergency
departments (EDs) across the country
• They wanted to dramatically increase the quality and quantity of feedback on physician performance
• Their baseline was single-digit response rate
• They had a vision to deploy iPads to the ED and get feedback in near real-time
Getting Out of the Building: Customer Research
• As soon as you reach an initial consensus on the product concept, perform a site visit to a location where the app will be used.
• You need to build an understanding of a setting to gauge how the app will fit within that setting.
• The rest of your team wants to understand this fit, too!
Getting Out of the Building: Customer Research
Getting Out of the Building: Customer Research
For More Information
• Read Rapid Contextual Design by Holtzblatt, Wendell and Wood
• It’s a detailed playbook for site visits, interviewing and how to process the output
• It also provides a process for small, medium and large budgets
Define Success by “Writing the Script”
• Write a plausible story starring your customer succeeding at something with your app.
• Ideally, the story will take place in the setting you studied.
• In contrast, don’t ship features that don't connect in a coherent way for the user. “Stick to the script” and leave out what doesn't fit.
Customer Research Gives You the Setting
• In the ED, treatment rooms have a TV to help pass the (extra) time.
• Sharing this detail with the project team made it “click” for them there’s time to give feedback in the ED setting.
Our “Script” as a Storyboard
For More Information
Develop the story/scenario Make the story visual
Build the First Prototype • Do this as quickly as possible, since you will change the UI,
probably in a significant way.
• Luckily, the Mobile SDKs and new Mobile Packs make it easy to deliver something clickable quickly.
• Native (iOS, Android or PhoneGap)
• Web (jQuery Mobile, Sencha, Backbone and others)
Build the First Prototype • We tested our first concept with
an elderly family member
• He had never used an iPad and was confused as to how to scroll
• Since there would be many elderly patients providing feedback, we reworked the core navigation mechanism
For More Information
• Read Designing Mobile Interfaces by Hoober and Berkman
• It provides well-documented solutions to many common design problems
Iterate Until It’s Great
• Iterate on the prototype with representative or actual users.
• It’s like preparing for the SATs:
• You don’t want to go in “cold.” Some kind of practice is critical.
• Feedback will improve performance, but only if it’s specific.
• Should I work on essay writing, or reading comprehension?
• Many external resources are available to yield improvements. The key is planning for the fact that it won’t be perfect the first time out.
“Lean Startup” Has Popularized Iteration
Schedule Time to Iterate: Don’t Do This
Schedule Time to Iterate: Do This Instead
Our Experience We made 9 prototypes with various degrees of tweaks.
For More Information
Iterating with a team Polishing the interface
DEMO
Our Speakers Today
Ross Belmont Chief Experience Designer
Appiphony
George Kenessey Chief Executive Officer
Appiphony
Thanks for Attending the Series
6/27: The Business of
Mobile
7/25: Salesforce Mobile
Services 101
Today: UX and the Enterprise
Get Ready for Dreamforce 2013
• Mobile Showcase • Features on expo floor and
in partner zone • PR/AR opportunities
THANK YOU