Hypothesis Validation (70% positive feedback) TRUE

Interview results Survey Results SUM

H1: People go online in order to find

information about services they need.

So far 21/19 positive.However, most of the people would call already known providers or ask their family and friends to recommend someone. As a third option they

would go online.

In the survey 6 people answered as they use internet today to find service

companies. Asking family had the same popularity among respondents. 6/15

70%

H2: People will look for feedback,

comments and rating of service providers.

21/20 said yes, they do check feedback and comments.

But, in this point we were not specific enough to know – when they look for what?

11 out of 15 said that it is important to hear some feedback before they call for a

service professional to their homes. No one answered that the feedback is

irrelevant, but 4 said that it depends on what kind of service it is.

86%

H3: People would give feedback and

rate the service provider they used.

21/15 said yes, they usually give feedback to help others, and when the service was very good or bad. But the difficulty highlighted was to have

time to do it. As we saw, if people read feeedbacks they do not necessarily write them

too.They considered that it is important to have some incentives to leave a feedback: e.g. it’s

obligatory, it’s very easy and quick, they receive a reminder to do it or to get some discounts.It is very important that we come up with

incentives, since our idea relies on feedback from customers. Otherwise it’s just another yellow

pages.

4 of the respondents said that they give feedback on the services they have used.

8 answered as they only do this if the experience was very good or very bad.

The rest answered as ‘never’. We have the same conclusion as from the interviews, we should definitely focus on this point and find ways to motivate customers to rate and give feedback. The remainders

are one useful tool, but further incentives would be probably needed.

53%

H4: Customers will rely on our website when they call for service providers.

21/20 said they would use such a site.Just to mention that in Portugal exists a similar site and apparently no one has heard of it. So, a big marketing effort is required to make people

aware.They also suggest that the site should be: well-known, big and extensive, up-to date, easy to

use, trustworthy, well-functioning search engine. They also recognize the importance of having the

time of the availability of the service providers and preferably price categories in order to make

their search more efficient.

In the survey we described Cinfi.pt and asked if they are willing to use it. 14

people out of 15 said yes, they would use this website. Only one respondent said

that he doesn’t need such a site.If people know about a service aggregator site’s existence, they would use it! Again, marketing is crucial to spread the word

that Cobfi.pt is out!

94%

Additional Suggestions and

comments

“Make it very popular and trustworthy! Come up with a name that is very associative, and easy to remember! Make a very clear format and filter field! Maybe try to specialize and only

provide a given type of service providers! (Sometimes the less is more).”“If you do this kind of website, do the rating as simple as possible and motivate users to rate

with discounts.”“Hard to reach these service people as they are usually undereducated, old and not connected

to the net.”“The webpage is a nice idea, it is important to know who you invite to your home and who

you are dealing with.”“Make the rating simple and advertise it well, because it should be well known to be reliable

and popular.”