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05/02/2023 SUGUTA COMPANY LIMITED
Suguta Business Functions and Organisation
05/02/2023 SUGUTA COMPANY LIMITED
05/02/2023 SUGUTA COMPANY LIMITED
Business Functions
• Human Resources• Sales and Marketing• Research and Development • Production/Operations• Customer Service• Finance and Accounts• Administration and IT
05/02/2023 SUGUTA COMPANY LIMITED
Human Resources• Recruitment and retention
– Job descriptions– Person Specifications
• Dismissal• Redundancy• Motivation• Professional development and training• Health and safety and conditions
at work• Liaison with trade unions
05/02/2023 SUGUTA COMPANY LIMITED
Sales and Marketing
• Market research• Promotion strategies• Pricing strategies• Sales strategies• The sales team• Product – advice on new product development,
product improvement, extension strategies, target markets
05/02/2023 SUGUTA COMPANY LIMITED
Research and Development
• New product development• Product improvements• Competitive advantage• Value added• Product testing• Efficiency gains• Cost savings
05/02/2023 SUGUTA COMPANY LIMITED
Finance and Accounts
• Cash flow– Monitoring income/revenue– Monitoring expenditure
• Preparing accounts• Raising finance
– Shares – Loans
• Links with all other functional areas
05/02/2023 SUGUTA COMPANY LIMITED
Production/Operations• Acquiring resources• Planning output – labour, capital, land• Monitoring costs• Projections on future output• Production methods
– Batch– Flow– Job – Cell
• Efficiency
05/02/2023 SUGUTA COMPANY LIMITED
Customer Service
• Monitoring distribution• After-sales service• Handling consumer enquiries• Offering advice to consumers• Dealing with customer complaints• Publicity and public relations
05/02/2023 SUGUTA COMPANY LIMITED
Business Organisation• Organisation by type• Global businesses – complex organisation
structures• National – organisation possibly stretches
throughout the country• Regional – could be through a county or wider
area (North West, South East, etc.)• Local – small organisations serving local area or
community
05/02/2023 SUGUTA COMPANY LIMITED
Business Organisation• Authority – the right to make decisions and carry out tasks• Span of control – the number of people a superior
is responsible for• Chain of Command – the relationship between different levels of
authority in the business• Hierarchy – shows the line management
in the business and who has specific responsibilities• Delegation – authority to carry out actions
passed from superior to subordinate• Empowerment – giving responsibilities to people
at all levels of the business to make decisions
05/02/2023 SUGUTA COMPANY LIMITED
Administration and IT
•Managing estates – cleaning, health and safety, maintenance, security•Reception•Clerical work – reporting, recording, record keeping, communication•Overview of quality control•Use of IT systems
05/02/2023 SUGUTA COMPANY LIMITED
Suguta Organisation ChartsHierarchical Structure
Managing Director
Sales Director MarketingDirector Finance Director
A B C D Market Research
Strategy PurchasingManager
Sales Manager
AccountsManager
05/02/2023 SUGUTA COMPANY LIMITED
Suguta Organisation Charts
MD
Middle Management
Workers
Pyramidal Structure
SeniorManagement
05/02/2023 SUGUTA COMPANY LIMITED
Suguta Organisation ChartsCentralised/Entrepreneurial
05/02/2023 SUGUTA COMPANY LIMITED
Suguta Organisation ChartsCollaborative
05/02/2023 SUGUTA COMPANY LIMITED
Suguta Organisation Charts
Circular/Flat
05/02/2023 SUGUTA COMPANY LIMITED
Suguta Organisation Charts
Project
MarketingR&DSales
Finance
HRProduction
Matrix Structure
05/02/2023 SUGUTA COMPANY LIMITED
Suguta Organisation Charts
• Changes to business structures • Linked to new thinking on leadership and
management• Less hierarchical• Emphasis on communication
and collaboration between sections• Global businesses – more complex
structures
05/02/2023 SUGUTA COMPANY LIMITED
In order to survive and thrive in an increasingly competitive global environment, Suguta manufacturers will need to develop an ambitious vision and strategy that allows it to take advantage of the opportunities arising from transformative technologies and redefine what it means to be a manufacturer.
To succeed in the high value-add, low volume products in which they are more likely to have a competitive advantage, Suguta manufacturers should seek to bundle products and services to sell solutions, rather than simply tangible products. Those services may be explicit (such as pre and after sales service) or, better still, embedded in the solution. Whilst adding services to products may require some innovative thinking, it is inherently less risky to develop new services than new products. New product development typically requires expensive re-tooling and investment in expensive or untried technologies. New service development can often avoid these costs.
Sell solutions rather than products
05/02/2023 SUGUTA COMPANY LIMITED
Successful manufacturers recognize manufacturing is no longer about mass production, but about providing solutions for customers that are tailored to their needs. Mass customization entails producing in both volume and to the requirements of individual customer needs. Successful manufacturers will recognize that this fundamental shift will require new and different business relationships and models.
Customization and personalization
Both by partnering in global supply chains and by meeting demands from their growing middle classes for high value-add products, Suguta manufacturers can capitalize on the rapidly emerging growth economies of countries such as China and India.
Being connected counts
Manufacturers must position themselves in rich webs of relationships and knowledge flows. Knowledge is an asset that can depreciate rapidly and needs to be continually refreshed. Flows of knowledge are critical and these only happen through people, their networks and relationships.
Seek markets in emerging growth economies
05/02/2023 SUGUTA COMPANY LIMITED
One dimensional buyer-seller relationships must give way to a different and changing economic web of buyers, partners, alliances, stakeholders, suppliers, distributors and resellers. As companies know more about their customers, they can provide products and services that are tailored to their needs.
Stay close to customers
The most potent forms of innovation are business model innovation and organizational or managerial innovation. Successful manufacturers will focus less on scientific discovery and more on problem-solving to achieve step change innovation that is difficult for rivals to compete against.
Business model and innovation