View
46
Download
2
Embed Size (px)
Citation preview
Sensory Stimulation Interior Design Packaging Advertising Events Create long term memories Easy to recall Is a tool we use to perceive the brand Helping create the relationship with The brand
Senses are keys to our brain
stylepsychology
400 types of
receptors
Perceive 1 trillion of
odours A
A simple
scent can
increase
sales by 32%
2 types of
receptors
Colour
meaning
changes
within
cultures
A
Light
brightness
influences
behaviour
Music
influences
the time
spent in
store
Congruent
to brand
music can
increase
sales
A
Music
influences
the
perception
of time
Smell
Vision
Audition
Senses are keys to our brain
stylepsychology
10,000
receptors
Some
foods
increase
impulsive
behaviour
A
When
hungry we
buy more
non-food
items
Warmth
positively
influences
personal
perception
Touch
increases
perception
of
ownership
A
Personal
touch can
increase
tips
Hard seat
= rugged
brand
personality
Floor
hardness
influences
product
perception
A Heavy
means
important
Touch
Taste
Body Sensations
Brand Experience & Consumer Behaviour We came before , throughout and after the process of brand experience and communication to inform strategy, inform the brief and also inform decisions
stylepsychology
Expertise in
consumer behaviour
Holistic and consistent
brand experience Emotional engagement Commercial benefits
Informed Strategy
Informed Brief
Informed Decisions
We help you to identify What are the emotions, behaviours And decisions you want to achieve from a particular piece of work and advice on the best channels and solutions and finally create a more effective brief for a particular agency.
stylepsychology
Where we make a difference