Embed Size (px)
DESCRIPTION
Key note to Dutch senior Civil Servants during the 'Strategy Summit Overheid 2011' by VNUExhibitions. Noordwijk, The Netherlands. November 2011.
Citation preview
#SOCIETY30
RONALD VAN DEN HOFF
#SOCIETY30
Before
1850
1850 -2020
After
2020
ERA OF INDUSTRIAL REVOLUTION
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
CONSUMER
€
GOVERNMENT &POLITICIANS
REGENTS –QUANGO’S
FINANCIALS
PRODUCERS
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
“WE TRY TO SAVE JOBS
ON BOARD OF THE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”Don Tapscott
INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – KNOWMADSSELF EMPLOYED PROFESSIONAL
Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
GOVERNMENT
REGENTS
PROSUMER
PRODUCER
PROSUMER
INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
SIMPLE, SMART, SHARING & SUSTAINABLE
TRANSFORMATIONSIGNALS
TRANSFORMATION SIGNALS
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
SMARTSOLUTIONS:IN CHARGE
MONEY:CROWDFUNDING
SMARTSOLUTIONS
SMARTSOLUTIONSPARKING
SMARTSOLUTIONSRETAIL
SMARTSOLUTIONSFARMING
COLLABORATION
CROWDCOLLABORATION
GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEIDZELF ORGANISATIE
WEG GEVEN:WEG=WEG
SUSTAINABLENETWORKS
SELFORGANIZINGBYSHARING
CROWD COLLABORATION
SHARINGSELFORGANIZINGSOCIETY
CROWD COLLABORATION
!SHARINGSELFORGANIZINGSOCIETY
COLLABORATIVE LIFESTYLE
COLLABORATIVECONSUMPTION&VALUENETWORKS
DATAIS THE NEW OIL
DATA
sharing
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
sharing
Fitness and health trackingChemical body load countsPersonal genome sequencingLifeloggingMetabolic monitoringSelf experimentationBehavior monitoringLocation trackingSleep trackingMood and emotion trackingMedical self-diagnostics
VALUENETWORK&SHARING
PRODUCT SERVICE SYSTEMS &REDISTRIBUTION MARKETS
COLLABORATIVECONSUMPTION
COLLABORATIVECONSUMPTION
SEATS2MEET.COM
THE STORY:
“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.
SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING
MIRRORVIRTUALITY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
SOCIAL MEDIASTRATEGY
V
V
V
V
V
V
V
V
V
VV
VV
M
VV
THE S2M MESHCONTENT CURATION
SEATS2MEET.COMBUSINESS MODEL
8
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
BUSINESSMODEL
SIMPLE,SMART, SHARING& SUSTAINABLE
