Selected Press Coverage of Terri S Alpert, our founder and CEO, and our family of

brands

2007 Entrepreneur Moms of The YearTerri was one of three American women selected for this honor in

the first year it was given.

2009U.S. Chamber of Commerce Blue Ribbon Award

Uno Alla Volta is one of only 56 U.S. businesses to win this honor. "Winners of the Blue Ribbon Small Business Award

represent the country's finest business success stories," said Thomas J. Donohue, the U.S. Chamber's president and CEO.

"In today's difficult business climate, it is especially important to highlight those companies that continue to

excel. It is their dedication to sound business principles that will enable us to rebuild our nation's economy."

2002The Award of Excellence For

Entrepreneurship

2009 Enterprising Woman of the

YearOne of 36 Nationally

2010:Cooking Enthusiast wins Inc 5000.2007, 2008, 2009, 2010: Uno Alla Volta wins Inc 5000 award. 1999, 2000, 2001: Professional Cutlery Direct wins Inc 500 award.

Select Awards

2001 New Breed Of Innovators

Terri was named the “Cutting-Edge Kid” and one of fourteen must watch executives in the

catalog industry

2000PCD is the

Runner-Up For Innovating

Customer Service

Excerpted from “Square Spoons in Round Pots Create a Stir in Kitchens” January 31, 2000

“With a round spoon, you may as well be using the tip of a screwdriver (to scrape) what’s at the bottom of the pan,” Alpert says. “Round spoons are for eating. Square spoons are for cooking.”

Excerpted from “Take a Dip Back into the Old Fondue Pot”

“The reason fondue always comes back is because it’s food as entertainment- and that resonates with a lot of people,” says Terri Alpert, CEO of Professional Cutlery Direct…”

1993: Recommends Professional Cutlery Direct as the place for knives.

1994: Cook’s Illustrated lists Professional Cutlery Direct as the primary source of knives for their first ever test of chef’s knives.

Excerpted from “The Kindest Cut” December 6, 1999

''If the person you're buying the knife for is not likely to be diligent on maintenance, choose a harder knife,'' says Terri Alpert, CEO of Professional Cutlery Direct (www.cutlery.com, 800 859-6994), a catalog and Web retailer.

2005: “The Kindest Cut” – Cooking Enthusiast, a source for fine cutlery.

National PressPCD and CE – Experts in Kitchen Tools

Excerpted from “Class Act: How you went from class clown, jock or geek to entrepreneur.” November 2005 Terri Alpert describes herself as being social but also “very nerdy” in high school. She believes her high school traits help her now as an entrepreneur. Besides being the photography editor for the school newspaper, Alpert was also captain of the math team.

2000: Terri Alpert named one of its “New Breed of Innovators” by CatalogAge Magazine.

2004: Excerpted from “Connecticut At Its Best - You can Go Home Again” Ms. Alpert doesn't think Connecticut is sufficiently pro-business. ''It has some of the highest health insurance costs,'' she claims, as well as steep payroll taxes and workman's compensation rates. ''Wages for call centers and distribution centers are higher here and workers are harder to come by.''

Excerpted from “Serial Entrepreneurs: They Just Can’t Stop Themselves” March 2005 Don’t fall in love with the product. When Terri Alpert started her first company, now the Cooking Enthusiast catalog, she devised her business model before devising the business. When she set about starting Uno Alla Volta, she looked for products that were more difficult to source [staving off competition] and settled on one-of-a-kind artisanal …. She’s excited about her product, but far more so about her refined business model.

Also“Recruiting Strategies: Motivation” October 1999“Moving Up and Out” December 1999“Estate Planning” December 2000

Excerpted from “Something to prove: What happens when you tell a woman she can’t.” May/June 2008 As the only woman physics major at Brown University in 1984, Alpert never felt accepted by her classmates. “They looked at me as if I were from another planet.” After college, Alpert worked at Morgan Stanley. On maternity leave, she decided to start a company with less than $10,000. “My colleagues thought I was crazy. The hardest challenge is the most appealing. Having others tell me I can't do something only motivates me more."

National PressOn Terri, Entrepreneur and Innovator

Direct-to-Consumer Industry

Terri is a leader in her industry. She is actively involved in

educating her colleagues and shaping public policy.

Excerpted from “A Cut Above” August 2008 Cover Story 6 Tips From Terri1. Never Rest On Your Laurels. Change can happen in an instant.2. Use Your Financial Statements As a Rearview Mirror. Focus on the road ahead so you prepare yourself for the first tip.3. Don’t Skimp On Inventory Management.4. Treat Your Vendors As You Wish To Be Treated. Always pay on time or early without ever having to be asked. If you do this, they’ll be there for you when you need a favor or when you want to negotiate extended payment terms.5. Always Treat Your Customers As You Wish To Be Treated. The value of your business is based mainly on the value of your customer base, which is nothing more than the sum of the quality of all of the most recent experiences of your customers. Leverage every contact point.6. Always Treat Your Employees As You Wish To Be Treated. They’re the ones who’ll accomplish tips No. 4 and No. 5.

Direct-to-Consumer Industry

Terri is a reliable source sought out by the trade press to provide

clarity to the issues facing multichannel merchants in

today’s world.

• 7 Merchants Sound Off About USPS 5 Day Delivery, February 2012

• Which Way Will the PRC Rule?, September 2010• Branding From the Inside Out, July 2010• Postal - Don’t Get Mad - Get Involved, Op-Ed by

Terri Alpert, October 2009• Live From ACMA Forum, May 2009• Carving A Broader Niche, December 2003• Weak Dollar Packs a Strong Punch, January 2004• Improving Your Receiving Line, January 2001• Getting the Goods in Faster, February 2002• New Breed of Innovators, June 2001

Terri serves on the board of directors of ACMA, a recently formed industry association.

• 50 Best Tips of 2008, December 2008

• Building a Catalog From the Ground Up, August 2007

• Catalogers Say USPS Cutbacks May be Good for Mailing Industry, February,2012

• Mailers React to USPS Fiscal Crisis, September 2011

• Catalogers Applaud PMG’s Views on Exigent Rates, July 2011

• Attendance Up at National Cataloger Forum but Should be More, June 2010

• Thoughts From Nashville, April 2010• People in the News, May 2010• Mail Stream, December 2002

Terri is featured in the opening chapter.

A CEO can’t take care of her business if she doesn’t take care of herself first!

Noelle Nelson features the culture of Terri’s company extensively.Terri’s early days in 1993 serve

as a case study.

Terri provides advice to new managers on how to get the most

out of an executive coach.

BooksOur company is a role model for many.

Terri is often asked to give advice to other entrepreneurs.

Terri was a frequent guest discussing the latest in cooking

tools on WNPR’s “Food Schmooze” with Faith Middleton.

Terri was a guest discussing holiday gifts for cooks on several occassions on “Dining Around” with Gene Burns, a San Francisco talk show.

Terri was the resident cutlery expert on the syndicated FM show “Let’s Eat!” with Prudence Sloane

RadioTerri has made numerous radio

appearances over the last two decades. Whether talking

about cooking tools, entrepreneurship.

leadership, artisanship, or public

policy, Terri communicates.

Terri was a frequent guest on “Food Talk” with Arthur Schwartz, on this New York area station throughout the 1990s.

In 2009, she was a featured entrepreneur on “Launchpad” with hosts Liz and Joan Hamburg

MentorshipTerri has played an active role

nurturing other entrepreneurs and their ventures.

ZEO – Taking Control of Your SleepThis revolutionary technology is making big waves in the consumer and medical space. The company began as the dream of three Brown University undergraduates whom Terri took under her wing. Serving as a founding board member, first investor, interim management and chair of the CEO search committee, Terri helped steer the company during its early years. The company has raised more than $20 million in Venture Capital.

Bringing Sustainable Nutrition to AfricaTerri provides on-going guidance to the young entrepreneurs behind this dynamic non-profit startup which is making tremendous impact.

Brown University’s Entrepreneurship ProgramTerri served on the board for ten years and guided the $50K business plan competition each year.

To Learn About Terri’s Entrepreneurial Story, you may listen to her recent interview at:

www.unoallavolta.com/terriinherownvoice

Provided by The Women’s Advantage Project