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Stefanka is disrupting the fashion industry with its perfectly molded bras using 3D scanning
technology.
Empowering women through uncompromising comfort in everyday bras.
Brand promise Each woman is unique. Thus, she deserves the best measurement.
Values Authentic | Exclusive | Masstige
Vision Disrupting fashion consumption through personalization and mass customization.
Short Term
Provide personalized bras using 3D scanning technology.
Create perfectly fitted molded cups to
all breast shapes.
Mid Term
Produce a range of highly customizable products (choice of fabrics, colors,
accessories, padding...).
Maximize the 3D scanning user experience with smartphone technology
into the fashion industry.
Long Term
Disrupt fashion consumption through the personalization and mass customization.
Expand the product range using the
same business model: Sportswear, Swimsuit, menswear...
Persona EARLY ADAPTOR
Young women who embrace new trends.
VOLUPTUOUS BREAST Women with large breasts searching for fitting bras.
ASYMETRIES
Women with breast asymmetry or women with post masectomy.
25-45 year-old segment
Market Shares
1 – Senza* 2 – Victoria’s Secret* (5th brand for online sales in USA)
3 – La vie en Rose 4 – Joe Fresh (Loblaw’s) 5 – Lululemon *Limited Group Brands (17% in USA)
(in Canda)
SWOT
- Aucun concurrent direct, offrant le même BM. Weaknesses
Threats Opportunities
Strengths
- Consolidated Market (Limited Group Brands)
- Imitation by a MNC
- 3D Captation - Molded & Custom cups
- Shipping period - User confidentiality
- Emerging trend of MCP - 2x growth of lingerie
segment VS apparels
Experts Committee • Louis-Simon Ménard
• Mathias Gabor • Pierre Balloffet • Bolo Michelin
• Claude Ananou • Valeria Velandia • Patrick Messier
• Jonathan Nicolas • Sarah Cundiff • Yves Pigneur