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State of the ArtState of the ArtCopywritingCopywriting
June 2009 –Affilicon, IsraelJune 2009 –Affilicon, IsraelDr. Harlan KilsteinDr. Harlan Kilstein
www.overnight-copy.com www.overnight-copy.com
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Why You Should Listen To MeWhy You Should Listen To Me Write Copy For All The Top Online Write Copy For All The Top Online
Gurus Including…Gurus Including… Frank Kern, Jay Abraham, Rich Frank Kern, Jay Abraham, Rich
Schefren, Ryan Diess, Alex Schefren, Ryan Diess, Alex Mandossian, T. Harv Eker, Ed Dale, Mandossian, T. Harv Eker, Ed Dale, Jeff Johnson, Stephen Pierce, Perry Jeff Johnson, Stephen Pierce, Perry Marshall, Joe Vitale, Bob Proctor, & Marshall, Joe Vitale, Bob Proctor, & Maria AndrosMaria Andros
Hold The Record For The Fastest Hold The Record For The Fastest Million Dollars Made Online - 19 Million Dollars Made Online - 19 MinutesMinutes
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Stand Out From The CrowdStand Out From The Crowd
Build a Relationship With Your ListBuild a Relationship With Your List People Lead Boring LivesPeople Lead Boring Lives Copy Becomes Theatre. Be the One Copy Becomes Theatre. Be the One
Thing That Gets Their Adrenaline Thing That Gets Their Adrenaline GoingGoing
Get Inside the Mind of Your AudienceGet Inside the Mind of Your Audience Reach Out With a Killer Hook to Reach Out With a Killer Hook to
Force Them to Stay on the PageForce Them to Stay on the Page If Your Product Does What You Say, If Your Product Does What You Say,
You Can Say Outrageous ThingsYou Can Say Outrageous Things
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Before You Write A WordBefore You Write A Word
Do Your Market ResearchDo Your Market ResearchCreate An AvatarCreate An AvatarWhat Is Your USPWhat Is Your USPList - Offer - CopyList - Offer - Copy
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Grab Their AttentionGrab Their Attention
The Role Of Your HeadlineThe Role Of Your HeadlineHooking The ReaderHooking The ReaderHow Many Benefits Are In Your How Many Benefits Are In Your
Headline?Headline?Follow Up On Your Headline Follow Up On Your Headline
Immediately in Your CopyImmediately in Your Copy
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Start At The EndStart At The End
What Is Your Offer?What Is Your Offer?Risk ReversalRisk ReversalWhat Do You Want Them What Do You Want Them
To Do?To Do?Upsells & DownsellsUpsells & Downsells
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Use Emotional TriggersUse Emotional Triggers Start the Emotional Trigger in the Start the Emotional Trigger in the
Subject Line of Your EmailSubject Line of Your Email Balance the Tight-rope of Emotions Balance the Tight-rope of Emotions
Between Causing Them to Inhale Between Causing Them to Inhale and Causing Them to Be Depressedand Causing Them to Be Depressed
Anchor Those Emotions Throughout Anchor Those Emotions Throughout the Copy and Show Them the Only the Copy and Show Them the Only Way Out Is to Buy the ProductWay Out Is to Buy the Product
No Order Buttons Until Way Into No Order Buttons Until Way Into CopyCopy
Links Never Say Order or BuyLinks Never Say Order or Buy
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Get Immediate RapportGet Immediate Rapport
Reality Vs. AppealReality Vs. Appeal Eat a Pill…Go to Sleep…Wake Up Eat a Pill…Go to Sleep…Wake Up
ThinThin Buy a Book…don’t Read It…get RichBuy a Book…don’t Read It…get Rich The Returned Blank TapesThe Returned Blank Tapes Reading the Copy = Taking ActionReading the Copy = Taking Action Getting Inside Their HeadsGetting Inside Their Heads Support Their BeliefsSupport Their Beliefs
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Be Relevant and TimelyBe Relevant and Timely
Items in the newsItems in the news TV programs or moviesTV programs or movies HolidaysHolidays The trend is my friendThe trend is my friend
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Repeat The MantraRepeat The Mantra
QuickQuickEasyEasyCheapCheap
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Adding Video To The MixAdding Video To The Mix
Video Is Now CriticalVideo Is Now CriticalVideo W/O Sales Page Is Video W/O Sales Page Is
Out Pulling Sales Page!Out Pulling Sales Page!People Have Short People Have Short
Attention SpansAttention SpansVideo Must Have A Call Video Must Have A Call
To ActionTo Action
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Major Take AwaysMajor Take Aways
Grab and hold attentionGrab and hold attentionDon’t give them an easy outDon’t give them an easy outResell them on the order pageResell them on the order pageTrain your list to buyTrain your list to buy
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Study My CopyStudy My Copy
www.tactic7.com www.nlpcopywriting.com www.fingerhealing.com www.physiologyofexcellence.com www.sixfigurecopy.com
And Remember To Buy Something…
I need the money!
