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Skip Shuda's 3-3-3 plan for starting your own business. Presented to NJ Chapter of GPSEG on Oct. 28, 2011
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Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 1
Starting your own Business
October 28, 2011
Skip Shuda
Philly
Mark
etin
g L
abs
Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 2
Skip’s 3-3-3 Plan
Philly
Mark
etin
g L
abs
Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 3
Trend 1 – Changing Nature of Business
Structured, quarterly profit focused
corporation
vs.
Organic, nimble craft circles
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Trend 2 - The 30 year old MBA
… smart, effective, "experienced", inexpensive is
displacing GPSEG membership
Uncertainty with long-term executive careers…
-the absence of loyalty
-the move to outsourcing & off-shoring
-increased use of consultants
Do you see any of this in your world?
Philly
Mark
etin
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Trend 3: Rapidly Changing Technology & Opportunity
1. Globality
2. Mobile
3. User Interface
4. Commerce
5. Advertising
6. Content Creation
7. Technology/Mobile Leadership
8. Mega-Trend of 21st Century: Empowerment of People through Mobile
Connected Devices
9. Authentic Identity
10. Uncertain Economy
Source: Top Internet Trends, Mary Meeker, KPCB, Web 2.0 Conference 2011
Philly
Mark
etin
g L
abs
Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 6
Wharton SBDC Helping Businesses Start,
Grow, and Prosper
An accredited affiliate of the national
network of Small Business Development
Centers
6
Tool #1: Find Your
Sweet Spot
References:
www.cheaprevolution.com
www.jimcollins.com
PASSION DNA
ECONOMIC
DRIVERS
SWEET
SPOT
LIFTING HEAVY
OBJECTS
WORKING W/
HORSES
SUPERVISING
EMPLOYEES
STRATEGY
AIKIDO
DIGITAL
MARKETING
AUDIO
LEARNER
Philly
Mark
etin
g L
abs
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The Agile Business Plan
What it is The
Problem
The
Solution Business
Model
Underlying
Magic
Marketing
&
Sales
Competitors The
Team Projections
Status
Timeline
Momentum
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Client Perspective Walkaround
Motivations,
Why I do it,
What I desire,
My drivers
Demographics,
Credentials,
Positions/Titles,
Skills
What is our tribal culture?
Where we hang-out:
organizations, associations, social media
Why:
Motivation
Drivers
What:
demographics
Hangouts:
organizations
associations
Culture:
describe
Their tribe
Philly
Mark
etin
g L
abs
Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 9
Example: “Business CIO” Persona
Why:
Motivation
Drivers
What:
demographics
Hangouts:
organizations
associations
Culture:
describe
Their tribe
Business Performance,
Efficiency, Attunement with Latest
Trends
Business-technical
Strategy, ROI, budget, on-time, track
record, price
Conferences, Executive
Groups, CIO Forums, LinkedIn,
Plaxo
Business background, Performance oriented, like
“vendor-managers”
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Mark
etin
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abs
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Mindsets 1: Agility
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… and Dynamic Steering
Reference:
www.holacracy.org
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Mindset 2: Resilience…
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… and Persistence
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Mindset 3: The Paradox of Focus…
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… vs Diversity through a Portfolio of Income Streams
Redefining the multi-income family and cash-flow in retirement
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Resource Reference
SBDC – mechanics & tools whartonsbdc.wharton.upenn.edu/
Google insights – trends www.google.com/insights/search/#
Holacracy – agile governance www.holacracy.org
Role Based Assessement – team
building
www.thegabrielinstitute.com
CheapRevolution – advice for startups www.cheaprevolution.com
CheapRevolution Bookstore astore.amazon.com/wwwdestinycom-20
Trends – entrepreneur.com www.entrepreneur.com/article/217508
Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 17
Starting your own Business
October 28, 2011
Skip Shuda
610-662-6158
www.PhillyMarketingLabs.com
www.CheapRevolution.com
