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Guidelines and examples for starting conversational marketing
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WHAT IS CONVERSATIONAL
MARKETING ANYWAY?
An Ongoing DialogBetween Customer and Marketer
Where Customer Has ControlOver Content and Timing
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CONVERSATIONAL/SOCIAL MEDIA USE
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http://www.marketingcharts.com/interactive/marketers-still-face-steep-web-20-learning-curve-6789/
EFFECTIVENESS OF ADS UNCLEAR
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eMarketer newsletter, August 29, 2008
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adapted from Jeremiah Owyang, webcast for Awareness NetworksOctober 2008
Mary Lou Roberts
FREE LISTENING TOOLS
Listen to Your Customers on SiteSolict Feedback/Ratings
Listen to Buzz in WebspaceGoogle AlertsBlog Posts > TechnoratiBlog Comments > BackTypeDiscussion Boards > BoardTrackerTwitter > search.twitter.comFriendfeed (social aggregator)
Mary Lou Roberts
MARKETING ANALYTICS/RESEARCH AS NEEDED
Not Before/
Not At The Expense of
An Active Listening Program
SPEAK
TO CUSTOMER NEEDS
NOT TO MARKETER ISSUES
THANKSGIVING IS COMING!
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No Link FromHome Page to Chat Page !
Mary Lou Roberts
WHEN YOU START TO SPEAK
Speak, Don’t ShoutFill Customer Needs – This
Is Not Advertising!Have a ‘Speaking
Strategy’How to StartHow to Monitor/ManageHow to Expand
Mary Lou Roberts
BLOGS ARE ONE GOOD WAY
http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616/
Mary Lou Roberts
GOOD (SAFE) BLOGS
• Clear Objectives
• Updated Frequently
• Well Written
• Actively Monitored
ENCOURAGE UGC
ON YOUR SITE
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adapted from Jeremiah Owyang, webcast for Awareness NetworksOctober 2008
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http://diy-marketing.blogspot.com
Slides from first social media summithttp://www.slideshare.net/mlr/brand-marketing-for-summit-presentation-644350/