EXPANDS THEIR BEVERAGE MARKET

Starbucks history

• 12,500 Starbucks locations in US

• 4,500 Internationally (2011)

• Starbucks is present in 55 countries

• 1990-2000 new store everybusiness day

71-87 87-10 10-Present

Starbucks Alcohol Related Venture

• Currently 25 stores serving booze

• Seattle was the first location

• Extensive market research planned prior

• Need for larger locations

• Changed menu items to compensate pallet

New Alcoholic beverages offered

• Largest coffee chain worldwide

• Lures evening dinners

• Capitalizes on their later hours of business

• Bar free environment

• Alcohol $5 beer, $7-9 wine

• Must acquire liquor licenses/insurance

• Bartender/Chef Labour costs increase

• Not suitable for all locations

PROS CONS

Fast food adding booze to the Menu!

• http://youtu.be/Y0sSYIgSwBQ

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@thatkidneemz/@_Zyble/@_KeesWeese/@JRDND0R3G0

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