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Given at LinkLove Boston & London 2012 - the idea is not just about "stalking" the real value is in HELPING people - just use these tactics to figure out the multiple ways you can help people in areas where you have expertise. GO DO IT!
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Stalking How you land the links you want
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Become a link stalker
The easy way@wilreynolds
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In 5 Minutes
STOP BEGGING
@wilreynolds
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You need this:http://bit.ly/rss-
everywhere
@wilreynolds
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Sites w/ RSS for the takin’
@wilreynolds
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Step 1
@wilreynolds
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Target the BIG SHOTS
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Influential, doesn’t follow
me
Cars = Topgear guys
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Target Acquired@wilreynolds
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iGoogleeasy? hard?
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Step 2SET GOALS
@wilreynolds
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SET GOALS< Measurable< Expiration
http://bit.ly/igoogle-goals
@wilreynolds
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Step 3JFDI
@wilreynolds
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JFDI< Priority< Deadlines
http://bit.ly/igoogle-todos
@wilreynolds
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Step 4Twitter
@wilreynolds
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PROBLEM
@wilreynolds
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http://api.twitter.com/1/statuses/user_timeline.rss?
screen_name=thenextweb
@wilreynolds
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Make a twitter profile gadget
@wilreynolds
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http://www.google.com/ig/directory?type=gadgets&url=twitter.com/statuses/user_timeline/17795099.rss
@wilreynolds
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http://bit.ly/twitter-ids
@wilreynolds
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Step 5News Stalking
@wilreynolds
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GOOGLE NEWSBig Targets are in the
news
@wilreynolds
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RSS from Google News
@wilreynolds
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http://news.google.com/news?q=%22seer+interactive%22&SUBMIT=Search
@wilreynolds
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Step 6Blog Stalking
@wilreynolds
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BLOG Stalking
Stalk their blogs
@wilreynolds
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Step 7Google+ Stalking
@wilreynolds
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NO RSS for Google+
@wilreynolds
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http://bit.ly/gplus-to-rss@wilreynolds
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Google+ Stalking
Stalk their G+
@wilreynolds
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Step 8Stalking
questions@wilreynolds
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Quora Stalking
@wilreynolds
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Who are they following
Be more like them
@wilreynolds
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Who do they follow
Part #2@wilreynolds
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https://api.twitter.com/1/friends/ids.xml?cursor=-1&screen_name=wilreynolds
@wilreynolds
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Not very useful
@wilreynolds
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http://bit.ly/free-follower-export
@wilreynolds
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VS
@wilreynolds
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Stalking a publication@wilreynolds
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Want to get in tech news??
@wilreynolds
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IRL FTW
@wilreynolds
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Super Advanced Tip Coming
@wilreynolds
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Have coffee with them
@wilreynolds
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When is your mark coming to
you?@wilreynolds
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http://search.twitter.com/search.atom?q=from
%3Adharmesh%20philly%20OR%20philadelphia
@wilreynolds
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And when twitter takes that
away…@wilreynolds
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F em
@wilreynolds
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otter.topsy.com/searchdate.rss?
type=tweet&q=philadelphia+from
%3Adharmesh@wilreynolds
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IfTTT – send me a text message
when Dharmesh says philly
@wilreynolds
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Or any other area of expertise
I have(beer, linking,
SEO)@wilreynolds
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Excel Junkies
@wilreynolds
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RSS Feed Here
@wilreynolds
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Who is Miranda Miller?
@wilreynolds
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Wow she has been busy lately!
@wilreynolds
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Someone I should know
@wilreynolds
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Let’s ask Quora
@wilreynolds
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Journalist + Question
= research for a story
@wilreynolds
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When she asks a question BOOM! GO ANSWER IT!
@wilreynolds
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Stalker tip…
@wilreynolds
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When you don’t know the answer
RT the Question!@wilreynolds
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Stalk a list of authors in minutes
@wilreynolds
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F SmartsheetF Mech Turk
F Interns@wilreynolds
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MOZENDAh/t @aimclear
@wilreynolds
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Mozenda vs. scrape similar
@wilreynolds
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Export your followers from followerwonk
@wilreynolds
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VlookupTarget vs
Your Followers@wilreynolds
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Stalker Scoreboard
@wilreynolds
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Who do they follow that I know well?
@wilreynolds
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Who do we know in common?
Faces make it easier@wilreynolds
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Faces make it easier@wilreynolds
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Stalk people who send you GOOD
traffic@wilreynolds
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Pull in GA referrers then Pull in seomoz
@wilreynolds
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GA in Google Docshttp://
mz.cm/thanks-jamie@jamies
@wilreynolds
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SEOmoz in G Docshttp://
bit.ly/moz-data@djchrisle
@wilreynolds
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Dirty Tip
@wilreynolds
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Fake it till you make it
buy followers@wilreynolds
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H/t @mediadonisdrop in their
bit.ly urls and add a +
@wilreynolds
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Proof
@wilreynolds
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ME
Dharmesh
@wilreynolds
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If you need followers
Inboxq.com@wilreynolds
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1 more ifttt recipe for you
@wilreynolds
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If you think this is about building links
@wilreynolds
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THEN you missed the entire point
@wilreynolds
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If you try to UNDERSTAND
people@wilreynolds
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& if you are there to help them
@wilreynolds
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Then you make friends
@wilreynolds
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Stalking?
Helping?@wilreynolds
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Worse case scenario
@wilreynolds
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Friends > LinksSEER Interactive
@wilreynolds
@wilreynolds