introduction to businessCHEAH MAN YEE 0324743CHIAM SHIUN JIA
0324212ERIC LO YANN SHIN 0324922YUEN XUAN HUI 0324292CHAI JIA ERN
0324653
SPQUE SDN. BHD.FOUNDED ON : 11 March 2016
FOUNDERS : 1) CHAI JIA ERN 2) YUEN XUAN HUI 3) ERIC LO
WEBSITE : http://www.spquehoverboard.com
COMPANY PROFILECONTACT : TEL : 1300-9290-888FAX:
1300-9290-880
EMAIL : [email protected]
Location: E1.03-08 ,Level 1, Sunway Pyramid
MAIN PRODUCT- Hoverboard
WHAT IS HOVERBOARD ?
BUSINESS GOALTO BE LEADING THE HOVERBOARD BRAND IN MALAYSIA
-ORIGINAL INVENTOR
adult hoverboard SPEED : 15 MPHUNIT WEIGHT : 9.8KGWATERPROOF :
IP54 (LIGHT SPLASH)WEIGHT LIMIT : 300 POUNDSTYRE SIZE : 6.5 INCH
(TWO WHEEL)COLOUR : BLACK, WHITE, RED, BLUE, GREENCHARGE TIME : 1
HOURUSING TIME : 5 HOURS
children hoverboard
SPEED : 5 MPH UNIT WEIGHT : 7 KGWATERPROOF : IP54 (LIGHT
SPLASH)WEIGHT LIMIT : 60 KGTYRE SIZE : 4.5 INCH (TWO WHEEL)COLOUR :
RED, WHITE, BLUE, LEMON GREENSUITABLE FOR AGE 5-12CHARGE TIME: 45
MINUTESUSING TIME: 4 HOURS
SPARE PARTS
OUTER PLASTIC COVER CASE SHELLBATTERY CHARGER
WHEELS
Ample space for people to play hoverboard and free tutorial
class for new users
market analysis
strengthCapital Stock : Weve established and maintain a strong
capital baseMarketing : Focus marketing campaign with clear goals
and strategiesManagement Team : We have assembled a team that
embraces different disciplines with expertise in all areas of the
business
weaknesses Transport : Transport from China is way cheaper but
will easily explodeLack of Strategic Relationship : We dont have
relationship with the suppplier
opportunitiesFacilities & Children : If can be used by
adult/childrenTrending : This trend just started in the
marketFinancial : Will earn more than RM 1k
threatsCompetitor marketing : Competitior could develop cheap
new marketing campaignsPrice Fluctuation : Huge fluctuation in
price of supplies may occurGrowth Potential : After 3/4 years the
business will start to decrease because the trend is over
target consumers14% Kids49% Teenagers37% AdultsBackgrounds
Education: College & University studentsGeographic location:
Within Malaysia
why us?- customers are entitle with 1 year free maintenance by
purchasing any hoverboard - affordable price compared to other
brand- Three sessions of free tutorial for new users- Our battery
are certified by UL( Global safety science organisation)- Variety
of choices ( colours, models)
competitors
WHY US ?
OUR BRANDX BRAND-RM 3,393-EASY TO GET SCRATCHED-ONLY ONE COLOR
IS AVAILABLE-TOO HEAVY, NOT PORTABLE-RM1500 (AFFORDABLE
PRICE)-AVAILABLE IN MANY COLOURS-LIGHTER , MORE EASILY TO BE
CARRIED
WHY US ?
OUR BRANDY BRAND-RM 1190-NOT DURABLE-BATTERY NOT
CERTIFIED-RM1500-MORE DURABLE ( 1 YEAR WARRANTY PROVIDED)-BATTERIES
ARE CERTIFIED BY UL ( Global safety science organisation)
market strategies
advertisingEXHIBITION
MASCOT
Facebook
promotional activitiesBuy more get more discountFree 1 year
warrantyTrade in old hoverboard and get 10%-15% discount for a new
oneProvide free training for new users
Management strategies Partnership - business owned by two or
more owners. Partners: 1.BOO KO PI 2.WANG BEH SON 3. STEVENSON
DANIELReason:Double our resourcesGreater creativity and spur
innovation Can help our company to take greater risks
organisation chart
CHIEF EXECUTIVE OFFICERERIC LO YANN SHIN
- make managerial decisions
CHIEF OPERATING OFFICERCHAI JIA ERN
-oversees ongoing business operations
OPERATIONS MANAGERCHIAM SHIUN JIA
- OVERSEE THE PRODUCTION OF GOODS AND SERVICESOPERATION AND
MANAGEMENT DEPARTMENT
SALES MANAGERCHEAH MAN YEE
- develop the marketing strategies and plan MARKETING
DEPARTMENT
finance ManagerYUEN XUAN HUI
- manage the finance of the companyFINANCIAL DEPARTMENT
FINANCIAL PLAN
CONCLUSION
ACTION PLANSBROADLY ADVERTISE OUR PRODUCT MAINTAIN GOOD
RELATIONSHIP WITH CUSTOMERSHAVE LOYAL CUSTOMERSESTABLISH AND
MAINTAIN GOOD REPUTATION
GET YOURSELF A HOVERBOARD BEFORE ITS TOO LATE ! THANK YOU !
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Central. Retrieved 6 March 2016, from
https://analysights.wordpress.com/2009/05/01/8-steps-to-determining-market-size/
- Hall, A. (2016). Advantages and Disadvantages of Different
Business Entities. Thompson Hall: Minnesota Business Attorneys for
Business Owners. Retrieved 9 March 2016, from
http://thompsonhall.com/advantages-and-disadvantages-of-business-entities-mn-business-lawyer/
- Hoverboards create new market: fire-resistant bags.
Cbsnews.com. Retrieved 3 March 2016, from
http://www.cbsnews.com/news/hoverboards-create-new-market-fire-resistant-bags/
- How to Write a Great Business Plan. (2016). Slideshare.net.
Retrieved 7 March 2016, from
http://www.slideshare.net/oxbridgeacademysa/how-to-write-a-great-business-plan-49539302?qid=98b28af9-177b-4869-bbd5-246587a813fe&v=&b=&from_search=29
