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Spot the Business Trends and Opportunities in Africa from the World Design Capital for 2014
Growth hotspots in Africa: Tools you can use to identify and take advantage of growth opportunities
Mani JamesFrost & Sullivan
2
Agenda
Introduction to Session
Key Global Mega Trends to 2020
Cover Stories in 2020
Key Success Factors
Key African Mega Trends to 2020 and Implications
Strategic conclusions
3
Global Mega Trends and Understanding its Relevance
What is a Mega Trend?Mega Trends are transformative, global forces that define the future world with their far reaching impact on business, societies, economies, cultures and personal lives.
Urbanisation – City as a CustomerSmart is the New GreenSocial Trends
Connectivity and Convergence
Bricks and Clicks
Innovating to Zero
New Business Models: Value for ManyBeyond BRIC: The Next Game Changers
Future Infrastructure DevelopmentHealth, Wellness and Well BeingFuture of Mobility
4
Urbanisation - “City as a Customer”- Global View
5
Mega CitiesMega RegionsMega SlumsMega Corridor
6
Cities, and Not Countries,Will Drive Wealth Creation In the Future Cities like Seoul, Budapest and Bogota account for 50% of the country’s GDP; Gauteng will account for roughly 40% of South Africa’s GDP by 2020What are the Micro Implications? New Products and Solutions High Economic Power Hub and Spoke Business Model Transit oriented development New Mobility Solutions City as a Customer
7
Mega Cities in 2025
Chongqing
Note: A Mega City has a population greater than 8.0 million and a GDP of $250.00 billion or more.
Source: United Nations, Department of Economic and Social Affairs, Population Division (2012);World Urbanization Prospects: The 2011 Revision; and Frost & Sullivan analysis.
Population in 2025
More than 27 million
18–27 million
8–18 million
Beijing
Chongqing
WuhanTianjin
Chengdu
Harbin
Tokyo
Osaka-KobeDelhi
MumbaiMexico City
New York City
São Paulo
Kolkata
Los Angeles
Buenos Aires
Istanbul
Cairo
Rio de Janeiro
Jakarta
Moscow
ParisLondon
Chicago
Seoul
Tehran
Madrid
ShenzhenFoshan
Guangzhou
Hong Kong
Shanghai
Hangzhou
Shenzhen
Nanjing
Bogotá
Mega Cities, Global, 2025
8
Global Snapshot of Sustainable/Eco Cities in 2025
Note: Eco Cities are cities built on a green initiative, from buildings to transportation, governance, city planning, energy, and technology. These cities are either upgraded or built from scratch.
Sustainable/Eco City in 2025
Sustainable/Eco City builtfrom scratch
AccraJohannesburgCape TownDurbanTunisMasdar CityDoha
Belo HorizonteBogotáBrasíliaRio de JaneiroSão PauloCuritibaMexico City
PortlandSacramentoOaklandSan DiegoDallasHoustonOrlandoAustinMinneapolisSan JoseDenverBostonOttawaMontrealPhiladelphiaWashington DCColumbusEdmonton
CardiffBrusselsZurichLyonFrankfurtMilanRomeCambridgeshireMarseilleTampere
GenevaGrazRigaVilniusMetzTubingenMontpellierBordeauxCasablancaNorwichHamburg
ManchesterGothenburgIsle of WightGlasgowLiverpoolDublinMarseilleBergenEdinburghNantesGyorNorth America
Latin America
Europe
Middle East and Africa
Asia-Pacific & Australia
IstanbulBursaAnkaraEskisehirIzmirDenizliAntalyaAdanaEdinburgh
Gujarat International Finance Tec City (GIFT)Sino-Singapore Tianjin Eco-city, TianjinNanjingHong KongFoshanGuangzhouWuxiOsakaYokohamaWanzhuang Eco-city, HebeiMedanPalembangJakartaSurabaya DenpasarMakasarBalikpapanAdelaideMoreland
9
Mega Regions in 2025
Greater Sao Paulo28.8 million
Greater Buenos Aires36.5 million
Central Mexico31.4 million
Chennai, Kanchipuram, Pondicherry15.0 million
Greater Los Angeles20.9 million
Tri-state Area36.9 million
Lagos and Eko Atlantic City25.0 million
Marmara Mega RegionIstanbul, Kocaeli
20.6 million
Mumbai, Bhiwandi,
Kalyan, Thane, Ulhasnagar34.4 million
New Delhi, Greater Noida, Ghaziabad,
Gurgaon, Faridabad
28.5 million
Population greater than 40 million
Population from 20 million to 40 million
Population from 15 million to 20 million
Beijing-Tianjin51.0 million
Shanghai67.9 million
Chongqing-Chengdu
28.9 millionWashington, D.C.-Baltimore Area15.6 million
Greater Rio de Janeiro 17.2 million
Cairo-Giza17.6 million
Source: United Nations, Department of Economic and Social Affairs, Population Division (2012); World Urbanization Prospects: The 2011 Revision; and Frost & Sullivan analysis.
National Capital Region in the Philippines27.7 million
Guangdong Region58.7 million
Greater Jakarta 29.8 million
Greater Bangkok19.2 million
Kolkata, Howrah21.6 million
Johannesburg and Pretoria7.6 million
Emerging Mega Region
Mega Regions, Global, 2025
10
Mega Corridors in 2025
Mega Corridors, Global, 2025
Latin America (2) • Rio de Janeiro-Sao Paulo-
Campinas Corridor• Toluca-Mexico City-Puebla
Corridor
United States (3)• Southern
California• Great Lakes
Corridor• Bos-Wash (D.C.)
Corridor
Africa (3)• Abidjan-
Ouagadougou Corridor
• North-South Corridor
• Kampala-Nairobi-Mombasa Urban Corridor
India (8)• Delhi Mumbai
Industrial Corridor• Mehsana-Valsa• Mumbai-Ahmedabad• Mumbai-Nagpur• Bangalore-Belgaum• Hyderabad-Hindupur• Srikakulum-Nellore• Chennai-Hosur
Cross-country (1)Beijing-Tokyo-Pyongyang-Seoul Corridor
Japan (1)Tokyo-Osaka Corridor
Australia (2)• Brisbane Urban Corridor• Perth Urban Corridor
Jakarta (2)• Sumatra-Java• Jakarta-East Java
Malaysia (5)• Sarawak Corridor of
Renewable Energy (SCORE)
• Sabah Development Corridor (SDC)
• East Coast Economic Region (ECER) Corridor
• Northern Corridor Economic Region (NCER)
• Iskandar Development Region (IDR) Corridor
Turkey (1)Istanbul-Izmir Mega Corridor
China (7)• Beijing-Harbin and Dalian• Beijing-Shanghai• Shanghai-Chengdu• Ningbo-Shenzhen• Beijing-Guangzhou • Shanghai-Kunming• Guangzhou-Shenzhen-Hong
Kong
Note: Mega Corridors are corridors that connect two major cities or Mega Regions (60 km or more apart, and with a combined population of 25 million or more). The corridors can be planned transportation or economic corridors (with planned investment going into transport infrastructure, industrial zones, energy, or real estate) or naturally evolving urban corridors.
Mega Corridors (21)
Transportation Corridors (16)
Source: UN-Habitat and Frost & Sullivan analysis.
Europe (2)• Trans-European
Network Transport (TEN-T)
• Blue-Banana Corridor
Regions with Mega Corridors
11
Mega Slums by 2025
Slum Population, Global, 2025
1.1
Oceania
25.1
Northern Africa
41.8
88.7
Europe
Southeastern Asia
89.4
Western Asia
196.8
Latin America and the
Caribbean
362.0
Eastern Asia
475.7
476.0
South-Central
Asia
Sub-Saharan Africa
Source: UN-Habitat and Frost & Sullivan analysis.
Forecast of Asian Slum Population as a Percent
of Total Slum Population, Global, 2025
Note: The numbers in the circle are in millions
12
Population & GDP Trends by 2025
5.0 10.0 15.0 20.0 25.0 30.0 35.00.00
200.00
400.00
600.00
800.00
1,000.00
1,200.00
1,400.00
1,600.00
1,800.00
Toronto
Karachi
Lagos
ManilaBangalore
ChennaiLahore
Ho Chi Minh City
BangkokLima
Belo Horizonte
RiyadhAhmedabad
Dongguan
Santiago
Tehran
HaerbinMadrid
Miami
Philadelphia Chengdu
Foshan
Hangzhou
Nanjing
NCT of DelhiMumbai
São Paulo
Mexico City
Buenos AiresRio de Janeiro
CairoKolkata
GuangzhouWuhan
Jakarta Istanbul
ChongqingTianjin
ShenzhenChicagoLondon
Paris
Beijing
Moscow
Osaka-KobeSeoul
Hong Kong
Los Angeles
Shanghai
Tokyo: $3,253 billion
New York: $2,542 billion
GD
P (
$ B
illio
n)
Population (Million) Source: Frost & Sullivan analysis.
Population and GDP for Mega Cities, Global, 2025Note: The red dotted line shows the minimum GDP ($250.00 billion) and population (8 million) required to identify a Mega City. The shaded region includes all the Mega Cities of 2025.
13
Mega Cities GDP Trends by 2025
0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0 20.0 22.0 24.0 26.0 28.0 30.0
-250.00
-100.00
50.00
200.00
350.00
500.00
650.00
800.00
950.00
1,100.00
1,250.00
1,400.00
1,550.00
1,700.00
1,850.00
2,000.00
Mumbai
São Paulo
Mexico City
Kolkata
Shanghai
Beijing
Buenos Aires
Los Angeles
Cairo
Rio de Janeiro
Istanbul
Osaka-Kobe
Shenzhen
Chongqing
Guangzhou
Paris
SeoulJakarta
Moscow
Chicago
Tianjin
Wuhan
London
Tehran
Chengdu
Foshan
Nanjing, JiangsuHangzhou
Haerbin
Hong Kong
Madrid
Bogotá
Size of the Bubble = Area in sq. km in 2025
Tokyo: $3,253
New York: $2,542
• Mega Cities to contribute $30 trillion GDP (nominal) by 2025• 541.6 million people to live in Mega Cities by 2025• 13 out of 35 Mega Cities to have a population greater than 15 million by 2025• Globally, China to have the most Mega Cities (13), and these will contribute 27%
of the national GDP (nominal) by 2025
GD
P (
$ B
illio
n)
Population (Million)
Source: Frost & Sullivan analysis.
Comparative Analysis of Mega Cities, Global, 2025
14
Urbanisation - “City as a Customer”- Africa
15
Urbanisation in Africa
Lagos+Eko Atlantic City
16.3 Million People
Luanda & Dar Es Salaam• 2020, Luanda is expected to grow from 4.7
million in 2010 to over 8 million by 2025 forming a mega-city of high population density and commercial activity
Abidjan – Accra – Lagos & North South Corridors• Transport routes across the region will be
expanded and integrated to create corridors for trade and inter--continental co-operation by linking mega-cities
Lagos and Eko Atlantic City Region• Lagos’s Eko Atlantic City will merge with the
city of Lagos to form a future business gateway to Africa – a mega-region of over 16 million
Cairo
Cape Town
Luanda
Ouagadougou
Accra
Abidjan
16
Africa – Population Forecast
Lagos
Cairo
Kinshasa
Source: UN Department of Economic & Social Affairs and Frost & Sullivan analysis.
Cities with Greatest Urban Population, Africa, 2010, 2025
2010 2025
Cairo 11 13.5
Kinshasa 8.8 15
Lagos 10.6 15.8
1.0
3.0
5.0
7.0
9.0
11.0
13.0
15.0
17.0
Year
Urb
an
Po
pu
lati
on
(M
illio
n)
South Africa currently contributes 15.6% of Africa’s GDP; Egypt contributes 14.8%.
17
Africa – Population Forecast – Region wise
1995 2000 2005 2010 2015 2020 2025
Eastern Africa 43821 53041 63679 76791 93132 113090 137299
Middle Africa 29764 35899 43741 53678 65601 79515 95559
Northern Africa 74886 85540 97580 111280 125946 141173 156973
Southern Africa 24625 28053 30430 31987 33396 34930 36481
Western Africa 73967 91858 111734 134165 159592 187484 218272
12,50037,50062,50087,500
112,500137,500162,500187,500212,500237,500
Year
Urb
an
Po
pu
lati
on
(‘0
00
)
Urban Population Forecast by Region, Africa, 1995–2025
Source: UN Department of Economic & Social Affairs and Frost & Sullivan analysis.
18
Mega Cities will increase by 25% by 2025; at an average growth rate of 3.4%, 1.2 billion people, 60% of Africa’s population, will be urbanised by 2050
Growth of African Cities% increase, 2010- 2025 forecast
Cape Town
Johannesburg
Durban
Cairo
Casablanca
Algiers
Alexandria
Douala
Accra
Ibadan
Lagos
Dakar
Abidjan
Addis Ababa
Luanda
Kinshasa
Nairobi
Dar es Salaam
0 10 20 30 40 50 60 70 80 90Data Source: Africa Progress Report, 2010
Algiers
Dar es Salaam
Alexandria
Nairobi
Casablanca
Accra
Abidjan
Addis Ababa
Dakar
Ibadan
Douala
Cape Town
Durban
5.6 million3.6 million
4.1 million
4.3 million
3.2 million
3.1 million
4.7 million
6.2 million
6.2 million
3.8 million
3.2 million
3.5 million
6.3million
Luanda8 million
Migration Urban Population, 2025Mega City population, 2025
19
Mega Regions in Africa
Mega Regions in 2025
Potential Mega Regions in 2030
Source: United Nations, Department of Economic and Social Affairs, Population Division (2012); World Urbanization Prospects: The 2011 Revision; and Frost & Sullivan analysis.
Lagos and Eko Atlantic City Region
Population 2025: 25 M
Cairo-GizaPopulation 2025: 17.6 M
Johannesburg & Pretoria Region
Johannesburg, Sandton, Randburg, Midrand,
Centurion, and PretoriaPopulation 2025: 7.6 M
Mega Regions, Africa, 2025
20
Mega Corridors in Africa
Source: UN-Habitat, 2010 and Frost & Sullivan analysis.
Abidjan
Ouagadougou
Cape Town Johannesburg/Pretoria
Dar es Salaam
Nairobi
Addis Ababa
Accra
Ibadan
Lagos
Luanda
Kinshasa
CairoAlexandria
Population less than 25 million people
TransportationCorridors
1,000 km Abidjan-Ouagadougou Corridor
The Greater Ibadan Lagos Accra (GILA) Corridor
• Combined population greater than 18 million
• Contributes combined GDP of about $127.6 million
Trans-Cunene CorridorWill link the Democratic Republic of
Congo (DRC) with South Africa through Angola and Namibia
North-South Corridor• Facilitate inter-regional
trade from Cape to Cairo • Free trade area
comprising 533.0 million people
• Combined GDP of $833.00 billion or 58% of Africa’s GDP
900 km Kampala-Nairobi-Mombasa Urban Corridor
The North Delta Region• Combined population of 77 million• 3 emerging corridors: Cairo-Suez;
Cairo-Alexandria; Cairo-Ismailia
Transportation Corridors, Africa, 2025
21
Mega Slums in Africa
Percent of Urban Residents by Type of Settlement, Africa, 2020
Splintered UrbanisationAfrican urban communities will be comprised of 70% informal settlement dwellers living alongside an emerging middle class, similar to condition in India.
Source: UN-Habitat and Frost & Sullivan analysis.
Lagos, Nigeria75% of populationlives in informal settlements
Luanda, AngolaCacuaco to have 600,000-plus people
Johannesburg/PretoriaSoweto
Kinshasa, Democratic Republic of Congo
Nairobi, KenyaKibera to have 1 million-plus people
Ethiopia99.4% of country’s population livesin informal settlements
Chad 99.4% of country’s population lives in informal settlements
Maputo, Mozambique
Cape Town, South AfricaKhayelitsha
Forecast of Major Slums, Africa, 2050
Living in Slums 70.0%
Not Living in Slums 30.0%
22
What is a Mega Trend?Mega Trends are transformative, global forces that define the future world with their far reaching impact on business, societies, economies, cultures and personal lives.
Urbanisation – City as a CustomerSmart is the New GreenSocial Trends
Connectivity and Convergence
Bricks and Clicks
Innovating to Zero
New Business Models: Value for ManyBeyond BRIC: The Next Game Changers
Future Infrastructure DevelopmentHealth, Wellness and Well BeingFuture of Mobility
Global Mega Trends and its Relevance
23
Mega Trends that will Impact Africa
Low Degree of Certainty
Deg
ree
of
Imp
act
on
Afr
ican
Eco
no
my
Lo
wH
igh
High
Urbanisation
Responsible Revolution
Space Jam
Connecting the Unconnected
Innovation to Zero
Infrastructure Development
“Value for Many” Business Model
M-Health
Devices
E-Governance
Note: The size of the bubble represents the scale of opportunity within each Mega TrendThe Mega Trends have been plotted based on quantitative and qualitative reasoning
Renewable Power
Regional Integration
Invest Africa
The Middle Bulge
Source: Frost & Sullivan.
24
Outlook and Implications for Global Growth
Europ
ean
Union
Centra
l and
Eas
tern
Eur
ope
Develo
ping
Asia
ASEAN-5
Latin
Am
erica
and
the
Caribb
ean
Midd
le Eas
t and
Nor
th A
frica
Sub-S
ahar
an A
frica
United
Sta
tes
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
0.0
2.3
6.3
5.0
2.7
2.1
5.0
2.3
1.3
2.7
6.5
5.4
3.1
3.8
6.0
3.1
2013 2014
GD
P G
row
th (
%)
GDP Growth Prospects for 2014
Note: Developing Asia composed of 29 countries including China. ASEAN-5 comprises Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Sources: IMF and Frost & Sullivan
25
African Growth Predictions – Key Sectors
Africa – The Summary
Energy: $450 billion
Electricity infrastructure, renewable energy,
rehabilitation of existing structures
Water: US$250 billionIncludes sanitation,
water infrastructure and chemicals,
renewable water, and water and wastewater
treatment.
Oil & Gas: US$300 billionInfrastructure,
extraction chemicals, and rehabilitation
Agriculture: US$120 billionIncludes fertilisers, crop protection, animal health, feed
and additive products, and plant biotechnology.
Infrastructure Development: >US$500
billionTransport infrastructure and rehabilitation, housing, ICT, building and other materials,
construction and PPE
Manufacturing: $130 billionManufacturing, food packaging and fortification.
26
Implications & Opportunities
27
Macro to Micro Approach - Taking Mega Trends from Information to Strategy Implementation
Macro MicroMega TrendSelected trends that impact your business and markets
Sub TrendA sub-layer of trends that has a wide ranging impact Impact to Your IndustryVisualising the roadmap of these critical forces through scenario-building and macro economic forecasts
Impact on Future Product/ Technology
Analysis of Opportunities and Unmet Needs
To
28
Macro to Micro Implications of Urbanisation
Impact of UrbanisationUrbanisation will lead to many cross-sector implications and opportunities, and will create
cities as customers that demand infrastructure
solutions.
Retail
• Bricks and clicks• Change from big box to small box• Single channel to omnichannel• Social media marketing• Zero design to shelf• Virtual stores• Retail parks
Healthcare
• Hub-and-spoke healthcare-delivery model• e-Healthcare• Medi Cities• Healthcare data exchanges
Logistics
• Warehousing: consolidation centers
• Transportation: shared fleets, hybrid vehicles, polarizing fleet
• Last mile: night and early morning deliveries
• Supply-chain management: LBS-based tracking
Mobility
• Park-and-ride systems• Car- and bike-sharing• Micro Mobility• Low-emission mobility (e.g., electric
cars)• Multimodal Mobility Security
• Safe Cities• Intelligent security systems• Biometric and neural identity• Integrated sensors• Reactive disaster management solution
Energy
• Smart Grids: Demand-response, energy-management systems
• Smart Meters• Smart Home Appliances• Flow and regenerative
technologies• Renewable integration
Smart Products
• Smart Bandage• Smart Door• Smart Cities Solutions• Smart Buildings• Smart Materials
Image Source: Dreamstime. Source: Frost & Sullivan analysis.
29
Opportunities Across various sectors in Africa
`
2020
Electricity$0.5 trillion in
electricity infrastructure
Healthcare Infrastructure
$30 billion private healthcare infrastructure
Infrastructure$0.3 trillion in road
and rail infrastructure
upgrading
Port Infrastructure
Port infrastructureinvestment and
upgrading of $0.2 trillion
Water SanitationInfrastructure and
Chemicals$0.6 trillion in investment
Key Opportunities, Africa, 2010-2020
30
Agenda
Introduction to Session
Key Global Mega Trends to 2020
Cover Stories in 2020
Key Success Factors
Key African Mega Trends to 2020 and Implications
Strategic conclusions
31
The Cover Story Concept – Interactive Session
Attendee’s are broken into tables and asked to describe a future
state inspired by the presentation using a provided template. The goal of each
table team is to imagine the year is 2020:
What is your industry/topic world? - the headline
What is the substance of the headline?
What are the interesting facts of the cover story?
What is the strategic meaning for the industry?
Who would be quoted (be creative)?
Content is collected and is presented by table and examples are given. To the right is an
example provided to the audience on a non industry related topic to give guidance
32
Template to Use on Your Flip Chart
“Provocative Catchy Headline”
Any graphics / chart example / sketch / picture to illustrate your
point..
Any Key Words / Buzz words
Specifics behind the headlines
Substantive Quotes from who may be industry thought leaders – think
out of the box!!
Strategic action points the team takes as a response to headline
33
Cover Story 2020
Human Pilots Become Extinct
• Budgets shifted to unmanned vehicles
• Planes controlled by high performance computing, pilots sit on the ground
• Flight attendants replaced by vending machines, robotic assistants
“Now I can play my game without the flight attendants complaining”
Alec Baldwin
Provides massive cost reductions in salaries reductions both with pilots and flight
attendants
Significant increase in plane efficiencies with 100% computer controlled
Cover Stories have been added and edited by the Frost & Sullivan Team
Robotic Pilots
Unions Decline
Efficiency Rises
34
New technology Creates Unbreakable Glass
• Windows and doors now safer• Road Traffic accidents down due to windshield
protection• Building insurance rates reduced for those with
unbreakable glass• Unbreakable glass is a substitute for other materials
such as walls, floors, roofs
“Now we can throw stones at glass houses”
Unknown but we assume a child under 14!
• Crime rate reductions substantial• Impact on healthcare with less accidents• Impact on Insurance with lower premiums /
higher security• Transforms construction material space• Environmental impact with less
replacements needed
Bendable
Agile
Unbreakable
Disruptive
Cover Story 2020
Cover Stories have been added and edited by the Frost & Sullivan Team
35
Life Integrated
• 77% of the world is on the GRID
• 50% of terminal illnesses averted
• Commute times halved by traffic management
Seamless identity
Life expectancy increases 5% and healthcare costs decline 50% due to
proactive emergency issue management
Information delivered expands 100X with wireless
Information storage 90% in the cloud
Power availability must be universal
Ubiquitous access delivered via biometric security
Integration
Compatibility
Responsiveness
Cover Story 2020
Cover Stories have been added and edited by the Frost & Sullivan Team
36
Population Tops 9Bn in 2020 Associated with Shortages
• Water requires purification
• Energy costs escalate as supplies are short due to high demand
Breakthroughs in fermentation of cellulose saves water, energy and
creates new jobs globally
Green chemicals reach parity with petroleum based products – alcohol
bases – sugar based
Population is 7Bn today
Creates need for radical production techniques
Industry focused on meeting demand of higher than estimated population numbers (was
estimated at 8Bn in 2012 by UN)
Cover Story 2020
Cover Stories have been added and edited by the Frost & Sullivan Team
37
Please use this template to fill the cover story
Strategic Conclusions & Key Success Factors
39
Key Strategic Conclusions
1. Mega Trends impact multiple industries. Examine them carefully to optimally develop medium and long term strategies in current and new markets
2. It is important to understand the eco-system of the Mega Trend, possible convergence and the elements of the value chain which have most profitability
3. All these trends are global and have global ramifications thereby offering scalable opportunities
4. These forces are changing rapidly and bringing new competencies into play at half the life-cycle speed of the past decade
5. Organisations’ need “Mega Trend” champions and teams within their organisation structure to best exploit the opportunities
6. In Africa we need to particularly understand the opportunities arising locally as a consequence of global mega trends – e.g. local markets, international markets, as part of international supply chain
40
Focus on maintaining key cash cow products in
the broad range
Focus on maintaining key cash cow products in
the broad range
Position the global quality brand in the
market
Position the global quality brand in the
market
Affordable Pricing and Promotion targeting the
middle class
Affordable Pricing and Promotion targeting the
middle class
Direct Consumer approach is key –
absolute must have
Direct Consumer approach is key –
absolute must have
Trusted brand & loyalty - Strong local presence
Trusted brand & loyalty - Strong local presence
Robust country and regional strategy
Robust country and regional strategy
Key Success Factors
Strengthen the e-commerce platforms
Strengthen the e-commerce platforms
Key Success Factors for Africa – What has Worked ?
Strong local partnershipsStrong local partnerships
41
Distribution Strategy – How strong are your
partnerships ?
Distribution Strategy – How strong are your
partnerships ?
Physical Proximity – Are you to your customer ?
Physical Proximity – Are you to your customer ?
Product Porfolio differentiation – How do
you differentiate ?
Product Porfolio differentiation – How do
you differentiate ?
Consumer focus – Customer‘s customer – Do you know the need ?
Consumer focus – Customer‘s customer – Do you know the need ?
Tough infrastrucure and regulatory framework – How do you navigate ?
Tough infrastrucure and regulatory framework – How do you navigate ?
Customised solutions – Are you ready and
capable ?
Customised solutions – Are you ready and
capable ?
More global companies locating to Africa – How
do you defend your turf ?
More global companies locating to Africa – How
do you defend your turf ?
Regional and country strategies – What is your
strategy & why ?
Regional and country strategies – What is your
strategy & why ?
Strategic Questions for Africa
What Are the Strategic Questions You Need to Consider?
Who is Frost & Sullivan
43
Introduction to Frost & Sullivan
A Trusted Growth Partner with 51 Years of Experience
• Frost & Sullivan is a global growth consulting company that partners with clients to support them to grow their businesses
• Founded in 1961
• 10,000+ clients worldwide, including emerging companies, SME, the Global 1000 and the investment community
• We offer services ranging from industry research, growth consulting, corporate training and development, and events
• African office based in Cape Town– Staff compliment of 60 focussed on Africa
Growth PartnershipServices
Growth Consulting GIL University Events
44
Introduction to Frost & Sullivan
A Wide Industry and Technology Breadth Uncovering New Markets and Creative Growth Ideas
Automotive&
Transportation
Aerospace & Defense Measurement &Instrumentation
Information &Communication Technologies
HealthcareInfrastructureEnergy & PowerSystems
Chemicals, Materials& Food
Electronics &Security
Industrial Automation& Process Control
AutomotiveTransportation & Logistics
ConsumerTechnologies
Minerals & Mining
45
Implementrolling out growth
initiatives
Evaluatedevelop and evaluate
growth strategies
Generateidentifying and harvesting
growth opportunities
Service Offering
Our Exclusive Growth System Focuses on the Whole Growth Cycle
Implementation Consulting;Growth Team Membership;GIL University
10 Growth Processes;Growth Partnership Services
Growth Partnership Services;Growth Workshops;Growth Excellence Matrix;Custom Research
Building insights that define successful growth for industry leadersBuilding insights that define successful growth for industry leaders
46
Contact detailsContacts
For more information on this presentation, please contact:
Samantha JamesCorporate Communications
E mail: [email protected]
